Would you like to know the 10 tips for Weibo operation and promotion?

Would you like to know about the ten tips for Weibo operations?

1. About naming

Weibo nicknames are different from those on general platforms. For example, some KOLs like to use their real names as nicknames to build their personal IP. However, on Weibo, using one's real name often does not have a distinctive feature. Except for companies, the vast majority of Weibo account nicknames are "joke-maker"-style nicknames, which are easy to understand, convenient and easy to remember. At a glance, you can know what the main content of the account is.

2. About V certification

Regarding adding V, if you can do it as soon as possible, don’t do it as soon as possible. Corporate accounts can apply for Blue V, while personal accounts must first find a way to become Yellow V. There are three ways to do this: interest authentication, self-media authentication, and identity authentication. The benefit of adding V certification as soon as possible is that it can prevent others from impersonating you and affecting your reputation. At the same time, it can make your account more authoritative and thus have a certain credibility. And self-media certification can also give you relevant traffic blessings and fan recommendations, which has many benefits.

3. About 140 words

Try not to bother users if you can avoid bothering your fans. Especially the four words "Expand full text" can easily affect the conversion rate. Although there is no limit on the number of words on Weibo, the content will be blocked if it exceeds 140 words. Therefore, when operating, it is best to stick to 140 words, so as to give fans a good reading experience.

In addition, Weibo should be updated at least once a day, even if it is just to post chicken soup. Maybe the operator thinks it is unnecessary, but fans think it is necessary! Fans can see that "this Weibo has perseverance and the attitude and habit of continuously serving fans." Fans may not necessarily read it, but they will develop a habit. If it suddenly stops updating one day, fans' experience will be greatly reduced.

4. About genre

If you can use short video, don’t use pictures; if you can use pictures, don’t use text. There is an unwritten rule for posting on Weibo: try to include at least one picture with every Weibo post; and the pictures do not necessarily have to have text descriptions. Pictures are the fastest way for users to read quickly and generate associations and memories. This was in the past, but now it should be short videos.

Generally speaking, the more exciting the picture and the more attractive the title of the Weibo, the more likely it is to attract fans' attention and in-depth reading. At the same time, if possible, it would be great to make a beautifully crafted nine-square grid!

5. About the release time

Sina Weibo's Business Department and SocialBeat once conducted a study on the time patterns of corporate Weibo postings, and found that during weekdays, the interactivity is not high between 2 and 3 p.m., but the number of corporate Weibo posts is very large. However, most fans at this time are busy with work and have no time to pay attention. However, during the time period of 6 to 11 p.m. when fans are active, the number of corporate Weibo posts is greatly reduced.

Generally speaking, the best times to post are:

Wednesday and Thursday evenings from 6-11 pm; Saturday and Sunday evenings from 1-2 pm and 5-8 pm. In fact, to put it simply, it means: think of yourself as a Weibo user. When you are free, generally speaking, other fans are also free at the same time.

6. About hot topics

Try to follow the hot topics and create a hot topic. Hot topics can make your posts visible to fans and users even if they don’t forward or comment on them. Even if you can't create a good topic, you can consider becoming a topic host, which will have a similar effect. Hot topics often attract fans who are extremely loyal to the topic, with high conversion efficiency and strong fan stickiness.

When you want to find your target fans but don’t know where they are, searching for hot topics on Weibo is the right way to go!

7. About Matrix

Weibo operation can also be considered a type of new media operation, and those who engage in new media operations usually need to build a matrix. Weibo’s operating matrix generally follows the following strategy: core Weibo account → other Weibo accounts assist in operation (at least three) → other core accounts on self-media platforms assist in operation (at least one).

8. About Advertising

Many Weibo accounts will choose to monetize their traffic by accepting advertisements in the middle and late stages of operation. For example, directly promoting products, soft-text advertising, event promotion, etc. Although the monetization efficiency is extremely high, to be honest, every time an advertisement is posted, it will result in a serious loss of fans. To achieve perfect advertising monetization, you need to do the following:

Every time an ad is released, dozens of ad-free, high-value content is needed to make up for it;

Write advertising copy according to the tone and characteristics of your own account, and try not to harass your fans;

Give advertisements a higher value so that fans will not think of it as an advertisement after reading it, but rather a form of content with higher value.

9. About KPI

Generally, corporate Weibo operations involve KPI. The KPIs that are often written into the list are nothing more than the number of fans and the amount of readings. However, you must not set a KPI that is too high for increasing fans! Many leaders hope to see the number of followers continue to increase, and feel like they own the world. However, compared to the increase in followers, the loss of followers is the most critical.

The reasons for losing fans are nothing more than low-quality content, no value, confusing account positioning, no personality attributes, etc. But what is certain is that the fans who have been lost must have been one of your active fans before. Because they were active and paid attention to you, they would leave because of disappointment because you did not do well.

Therefore, when evaluating KPIs, more attention should be paid to the activity of fans rather than the number of fans.

10. About fans

Kevin Kelly, who is highly sought after by domestic Internet users, has a theory of one thousand die-hard fans: "Creators, such as artists, musicians, photographers, craftsmen, actors, animators, designers, video producers or authors, only need to have 1,000 die-hard fans to make a living.

A die-hard fan is someone who is willing to pay for whatever you create. They are willing to drive 30 kilometers to listen to your lectures, they are willing to follow every message you send on social networks, and they can't wait to see your next work...

If you want to get 1,000 loyal fans, you need at least 1 million fans to do this, because it is really difficult to find a confidant in such a vast sea of ​​people. Although Kevin Kelly's words have some chicken soup flavor, they also provide operators with a very clear idea.

What is a die-hard fan? It is not just as defined by the old man. For Internet operations, a true die-hard fan is not only someone who appreciates and agrees with your content and thinking, but should also be an individual with a strong ability to accumulate wealth. In other words, a KOL-level figure. If you can connect to multiple KOLs when operating Weibo, it will be easy to achieve any goal.

Author: Social e-commerce

Source: Jianshu

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