Tik Tok account monetization strategy!

Now that you have fans and traffic, how do you monetize it?

1. Selling accounts and followers

The criteria for judging the value of an account are the number of fans and the attributes of the fans. The most comprehensive Douyin training and monetization skills in history reveal the number of fans. Needless to say, the attributes of fans are generally divided into pan-entertainment fans, vertical category account fans, and precise fans, such as funny fans, emotional fans, and mom fans. Compared with general powder, the unit price of precision powder is more than ten times higher.

This model is mostly operated by teams in batches, with one phone and one account. They maintain the account for about a week, and then create content in batches. Generally, they start selling the account when the number of fans reaches around 100,000 to 200,000. Some sell the phone and account together.

2. Advertising Monetization

Targeting users who have deeply cultivated Douyin's vertical fields and having clear fan portraits, it is very suitable for building scenario needs, especially for Douyin influencers who are display-type in food, comedy, travel, music, talent, performance, etc. Advertisers provide exposed content, and broadcasters embed hard or soft advertisements in their short video content.

3. Selling goods to realize cash

Peppa Pig watches, rabbit ears, prank overturned cups, etc., these fully demonstrate Douyin's ability to bring goods. Note that I said bringing goods rather than selling goods, because if people like these products, they will search for them on Taobao themselves. Even if they saw them through your videos or they were made popular by you, the final shopping process has nothing to do with you, which is inconsistent with our purpose of monetization. And now most people will go to Taobao to search for something they like when they see it. Therefore, when choosing products, you must choose products that have your own characteristics or advantages, try to be unique, and build your own IP as much as possible, otherwise you may end up being a wedding dress for others.

4. Knowledge payment monetization

Share part of your professional knowledge for free, and if those people like it or want to continue learning in depth, they will pay you.

For example, education training (training on how to improve scores in live streaming), dance training (showing the charm and plastic effect of dance), training camp for mothers (teaching how to be a "good mother" at home), PS teaching, short video production tutorials (technical skills and cool stunts)... There was a time when there was entrepreneurship training on Douyin, and there were a lot of entrepreneurial thinking, night market snacks, etc. The most comprehensive Douyin training monetization skills revelation in history is rarely seen now. Some of them can teach you the real stuff, but there are also many who just talk and fool people.

Douyin training tips can also be used to sell online services, such as customized travel guides, which is also a form of knowledge monetization.

5. Tik Tok Training

This is actually something I want to complain about. Whenever someone tells you how great TikTok is, how easy it is to make money on TikTok, and all kinds of popular technologies, seven out of ten of these people are in training, and the remaining three are there to inflate the number of followers and do XX stuff on behalf of others.

Why do we need training? Because training makes more money than managing accounts. If it were so easy to become popular, and there really were so-called popular technologies, people would have done it secretly by themselves long ago, and no one would tell others. After you have become familiar with Douyin by operating it for a period of time, you can train others. Teach you how to shoot short videos, teach you how to become popular, and teach you how to do Tik Tok well. I can only say that the training is really violent and profitable. Many people take advantage of the mentality of those who do not understand the misunderstandings of Douyin and want to become talents quickly, and quickly reap a lot! Now if anyone wants to tell you what methods and ways to become popular, you can block them directly!

After more than a year of development of Douyin, it can be said that the competition in this field is also a red ocean, such as brushing likes, brushing fans, opening blue V cards, opening windows and shops on behalf of others. More and more people are now doing all of the above. In fact, this is also to deceive newbies. In the early days of Douyin, people just swiped it, but on Douyin now, swiping it again is seeking death.

6. Offline traffic monetization

To realize offline traffic, we have to start with the bowl-smashing wine in Xi'an. With Chinese-style background music, pick up a bowl of rice wine and drink it all, smashing the bowl happily, and expressing the heroic spirit of the underworld, isn't it a pleasure? A 15-second short video triggered a nationwide tour of Xi'an. Bowl-breaking wine, roujiamo, and brush-paste quickly spread on Douyin. The number of tourists in Xi'an rose rapidly, and even the local government of Xi'an signed a strategic cooperation agreement with Douyin!

Offline traffic monetization has a characteristic, which is geographical limitation. It is not very feasible for Internet hunters because it requires a lot of attraction to direct national traffic to an offline location, but once it becomes popular, the influence will be nationwide. The catering and tourism industries are worth learning from.

7. Live Broadcast

This type of account requires at least tens of thousands or hundreds of thousands of followers, and after all, it is a live broadcast, which requires real people to appear on the scene. At this time, your eloquence, talent, and appearance will all be considered. My way of playing can basically eliminate 99.99% of the people who play Douyin. This is the so-called one in a thousand.

Giving gifts on Douyin is also a means of monetization. The sound waves on Douyin are exchanged for 6 RMB at 42 sound waves, which means that the withdrawal ratio is 7:1. You can directly enter the "Wallet" in the "My" option and exchange it into RMB.

8. Realization of the value derived from Internet celebrities

This is a more advanced way of playing. Personal IP creation, models, internet celebrities, entertainment circles, original singers, etc. Transformation can gain derivative value, such as starring in TV dramas, brand endorsements, concert tours, selling IP products, etc. Celebrities becoming internet celebrities and internet celebrities becoming celebrities are both trends. Douyin celebrities can move towards the direction of personal IP and performing arts stars.

Related reading:

1. Douyin monetization promotion, 7 ways to make money on Douyin!

2. Four ways to monetize Douyin: How to monetize through Douyin’s traffic pool?

3. Douyin operation: 5 major Douyin monetization models!

4.How does Tik Tok make money? Detailed explanation of Douyin operation and traffic generation strategy!

5. How to create a Douyin account and generate traffic and monetize it?

Author: Push God

Source: Doushang Those Things