Someone once said that the formula for making money on the Internet is: traffic = money.

More and more people are following the trend and entering TikTok, but most of them are in a blind state. It seems that the whole world is doing it, and they want to do one too, but they don’t know if they can make money by doing it?

Here are some common operations:

Selling Account

Selling accounts refers to the batch production of Douyin accounts. Generally speaking, it is a team operation. A team or a company purchases mobile phone numbers in bulk, or directly registers with QQ numbers (without real-name authentication).

One phone, one account. Before publishing content, you should maintain the account for about a week, and then create content in batches. Generally, you can start selling it when the number of fans reaches around 200,000. After all the fans are sold, you can sell the phone and buy a new one to continue creating the account.

The current market price for fans of general entertainment accounts is 1-5 cents, and the market price for fans of vertical category accounts is between 5-10 cents.

The content can be reposted, graphic or original. Most reposted content is popular Tik Tok videos or videos of beautiful girls, which are used to attract attention.

Most of the original content is in the form of pictures and texts, covering emotions, horoscopes, inspiration, games, beauty, food, pets, etc. There are also some accounts that are general entertainment.

Divert traffic to other platforms and make profits outside of Douyin

A hit product may be created unintentionally or business opportunities may be discovered from details. Although some Douyin accounts cannot make money on Douyin, they can make profits outside of Douyin.

For example, some Douyin accounts in vertical industries direct traffic to micro-business products by embedding their own WeChat accounts in video comments, or their homepages direct fans to personal WeChat and WeChat public account platform accounts.

However, with the development of TikTok, the platform has become increasingly strict in controlling the behavior of diverting traffic to other platforms, and will take measures such as limiting the flow of traffic or even blocking accounts. I hope that my colleagues will be cautious.

Accept advertisements and have influencers customize content for brands

Douyin influencers take on advertisements or customize content for brands, which is also Douyin’s main way of monetization at present. One fan earns 2-6 cents, and some videos earn hundreds of thousands.

Brand co-marketing is generally done through clever means such as soft advertising placement. Currently, vertical accounts are the easiest to monetize, such as beauty and review accounts. Basically, these accounts will start to generate advertising income once they have more than 100,000 fans.

However, the fans here refer to fans purely on the Douyin site, and do not include fans that come with other Toutiao products such as Toutiao accounts and Volcano Videos.

The current clear pricing system is not yet mature, but the more vertical the account, the higher the value and the higher the price.

Brands enter Douyin

Of course, there are also many brands that simply settle in Douyin and use it as an important distribution channel. For example, Xiaomi mobile phones and Alipay, etc.

Do e-commerce, go directly to Taobao for one-stop shopping

After Douyin lowered the standards for opening shopping carts, shopping cart buttons now appear on multiple Douyin account pages, directly linking to Taobao.

Douyin influencers can use videos to directly guide users to the Douyin showcase to purchase the same products in the video.

Generally speaking, Douyin accounts with less than 2 million fans can be used to receive brand advertising and e-commerce advertising, that is, to display other people's products. For those with more than 2 million fans, vertical categories can consider opening stores for influencers and let them sell their own products.

Opening a store for experts can bring greater profits and is a sustainable development.

Although the sales of some known cases are not particularly ideal, there are also some popular cases.

For example, the food video account Yeshi Xiaoge updates a video every day to ensure the update frequency. At the end of the video, there is an icon to guide the "shopping cart". Customized beef sauce is sold through the shopping cart, and the maximum daily turnover is more than 70,000.

Facts have proved that for any platform, when it comes to traffic monetization, products are always the most lasting things, while advertising and selling accounts are only temporary.

“Watch and buy” has been on the lips of many video platforms for many years, but few cases have been heard of on a large scale. Now that Douyin has a relatively mature system, it is recommended that those who have good products can make attempts in many aspects.

These two days, the president suddenly discovered a way to restore old photos on Douyin .

Among them, a blurry old photo restoration video by @老照片修复(栗子) received 930,000 likes and 30,000 comments; and @八色数码 created more than 20 matrix accounts dedicated to old photo restoration.

The core logic of these accounts is to attract traffic to WeChat through a video showing the before-and-after comparison of old photo processing effects, and finally use tools to retouch the photos to close the deal. The cost is almost zero, and the average customer price ranges from 50 to 300, which is a net profit from the side job!

After personally experiencing the entire process, observing and discussing with other Tik Tok entrepreneurial players, the president feels that he can probably talk about his general views on this gameplay.

Next, the president will discuss with you how these accounts use TikTok to realize monetization from three aspects: content diversion, account takeover, and paid monetization.

1. Content Traffic

The current core way to attract business traffic is to upload cases of restoring blurry old photos.

As long as the old photos are well retouched, completion rate, comments, likes and private messages will naturally be inevitable.

2. Account Takeover

It mainly refers to the personal homepage settings in Douyin, which includes the following 4 aspects. The core is to tell others the value you can provide and how to contact you.

1. Profile

According to observation, there are two main types of avatars. One type directly displays the keywords "photo editing, old photo restoration", and the other type uses avatars of beautiful women. There is no need to explain the purpose of directly displaying the keywords for old photo restoration. It is direct and clear.

2. Tik Tok name

Most of the Douyin titles contain the keyword "old photo restoration" to facilitate users' search and memory.

3. Introduction

Most of the introduction is a direct and detailed introduction to the old photo restoration business, as well as contact information (required).

Of course, there are also some people who have strong technical skills but are busy with their work, so their contact information is temporarily deleted and users can only contact them through private messages.

4. Official website, contact number

Having corporate certification and contact information is equivalent to having the official certification endorsement of Douyin, which is a plus point.

3. Paid Monetization

There are currently three better monetization models: restoring old photos, selling tutorials, and WeChat business:

1. Repair old photos. Most accounts choose this monetization model, and the average order value usually ranges from 50 to 300 (mainly depending on the degree of damage to the photo and the user's specific repair requirements).

2. Sell tutorials. There is nothing new under the sun. Currently, there are nearly 100 companies engaged in old photo restoration. Some experienced people with advanced thinking have begun to package photo editing skills and monetize them through training courses.

3. Micro-business. Since you have attracted so many WeChat friends without spending any money, you can sell anything in the future.

Further thoughts:

1. Why does this kind of business exist?

The restoration of blurred old photos has a strong sense of the times and emotional resonance, which can easily arouse users' emotional impulses and trigger impulsive consumption.

2. A search on Taobao shows tens of thousands of stores doing the same thing, why choose yours?

One word: lazy.

After being used for so long on Douyin, stickiness and trust have basically been cultivated. As long as the price is right and users have demand, most users are willing to pay.

3. I also want to try it. Are there any tools you can recommend?

For advanced players of PS, it is recommended that beginners search for "old photo restoration" or "recovery" in the app market to practice.

In fact, Douyin’s built-in camera tool has a special effects function for old photos, but among Douyin’s 300 million daily active users, only one million people have used this function. The information gap will always exist.

Author: President Banxia

Source: Arbor Operations