How to create live broadcast room cover and live broadcast title!

Whether a live broadcast is popular or not, in addition to the traffic-generating work you have done in the early stage, there are many detailed factors that will affect the popularity of the live broadcast room.

For example, the cover and title of the live broadcast room .

01. How to make a live broadcast cover

In the live broadcast square, there are many live broadcast rooms on display, and the most significant feature that determines whether users enter your live broadcast room is the live broadcast room cover.

According to relevant statistics, live broadcast rooms with set covers have much more viewers than those using default avatars .

So, what makes a good cover? What kind of live broadcast cover can attract more users to click?

1. The live broadcast cover should be clean and clear

A blurry cover will cause viewers to swipe away at the first glance, missing the opportunity to attract viewers into the live broadcast room.

Therefore, the cover of the live broadcast room must be cleaner and clearer . A simple and elegant cover can leave a good impression on people.

2. The live broadcast cover should highlight the character’s label and characteristics

For example, if you are a cute pet anchor, your cover should be related to cute pets as much as possible; if you are an anime anchor, the cover needs to highlight the characteristics of anime; of course, if you are a food anchor, if you highlight the characteristics of food on the cover, you can attract more precise user groups into the live broadcast room.

Be careful not to make the live broadcast cover irrelevant to the live broadcast content . This practice will cause psychological gap among the audience.

For example, if she enters your live broadcast room for food, but you talk about anime in the room, the audience will feel deceived and leave the room.

3. The live broadcast cover cannot be vulgar or tempting

In order to attract attention, some people use vulgar and tempting covers to attract viewers into the live broadcast room.

Remember, if you use a live broadcast cover like this and it is detected by the authorities, the cover will be reset and lose its appeal. In serious cases, you may be banned or warned .

4. Frequency of changing live cover

The official recommendation is that if your live broadcast cover has already formed an obvious IP or content, you can use it directly and stably without changing the cover frequently .

Therefore, try to create a live broadcast cover that matches the characteristics of your account or your personal IP from the very beginning, so that viewers who like you will know it is you when they see the live broadcast cover for the first time and enter your live broadcast room.

Of course, if the popularity of the live broadcast room continues to be low, you can also try to change different covers to attract popularity and eventually find a live broadcast cover that suits you.

If you have any questions about the live broadcast cover design, you are welcome to add Brother Feng’s WeChat: fengyoubai (Note: live broadcast cover) for one-on-one communication for more detailed methods!

The live broadcast cover is a bridge for users to enter the live broadcast room. In fact, in addition to the live broadcast cover, the live broadcast title is also a key factor affecting whether the audience will enter the live broadcast room.

So, how to write a live broadcast title to attract people?

02. How to write a live broadcast title

1. Highlight the host’s characteristics

Highlight the host’s characteristics in the title, such as personality traits : cute, cool. Character traits : stewardess, doctor, student, etc.

Highlighting character labels helps viewers get the host's key information as soon as possible.

2. Highlight content and talent display

For example, if your live broadcast room is mainly about singing, then indicate the music theme in the title. If it is about dancing, then indicate the dance theme in the title so that users can know what your live broadcast room is about at the first time .

If your talent is unique, you should highlight it in the title to further attract users to your live broadcast room!

3. Highlight novel gameplay

For example, if you have a flash sale or a giveaway session during the live broadcast, you can reveal this appropriately in the title to attract users to pay attention to your live broadcast room.

4. Highlight strength and content information

The highlighting of strength here mainly means letting users know that you are great through the live broadcast title, such as "Dancing Master", "Singing God", etc., which are similar to make people feel that "this person is great".

5. The title is related to the live content

Your title should be as relevant as possible to the content of your live broadcast. If your live broadcast involves dancing, you can use the title to indicate that you are cooking. Such irrelevant and deceptive titles will cause users to be disgusted and are not conducive to increasing the popularity of the live broadcast room .

In addition to these tips for writing live broadcast titles, there are also some things we need to pay attention to when writing live broadcast titles to avoid violations that may cause the live broadcast room to be restricted.

6. Taboos in live broadcast titles

Just like the live broadcast cover design, some people will deliberately include vulgar innuendos, violence, gambling and other content that violates the platform's regulations or values ​​in the live broadcast title in order to attract attention.

For example, titles such as "Singles can flirt with loneliness and ask for overnight stays", "Small risk for big rewards and punishment for a slap in the face", etc., will violate the regulations of the live broadcast platform, resulting in the live broadcast room being restricted, and in serious cases even being banned .

Of course, in addition to the possible violations in the live broadcast title, if any illegal operations or illegal terms occur during the live broadcast, the live broadcast room will be restricted or the account will be blocked.

Therefore, if we want to operate the live broadcast room well and avoid being punished for live broadcasting, in addition to mastering various methods to increase the popularity of the live broadcast room, we also need to be proficient in the rules of the live broadcast platform and prohibited content of the live broadcast.

Author: Doushang Commune

Source: Doushang Commune