Information flow delivery accounts, advertising positions and advantages

With the continuous development of the Internet, it has gradually evolved into the current form of information presentation and interaction. More and more companies are choosing this form of advertising, but they are also facing some confusion in customer acquisition, such as: the advertising targeting is not accurate enough, and the customers found have poor intention? Is fast consumption too costly, resulting in extremely low ROI? The conversion rate of the landing page is too low, is it because of poor design? The account cannot be used for consumption and there is no display volume? Wait for a series of troubles!

In fact, you can think about it, the development of Internet marketing is not achieved overnight. The products of an era, from their launch to their gradual upgrades, will generate a logic through the study of user behavior, and the results are achieved through painstaking efforts. Next, the editor will share with you an idea for information flow optimization to help companies solve the problem of customer acquisition! Let’s start with the logic and advantages of information flow advertising .

1. The logic and advantages of information flow advertising

The information flow advertising we are doing will be the trend of advertising in the future. It uses the algorithm of Internet big data to accurately push information based on users' browsing behavior and preferences. This form pushes out information that users are interested in without disturbing their browsing experience. The advantages of information flow advertising are: good user experience, leading algorithm, precise targeting, flexibility, huge traffic, and rich advertising formats.

( 1 ) Good user experience

Users usually watch videos in fragmented time, so the interference to users is relatively small, which makes users more receptive and promotes conversion.

(2) Leading algorithms and precise targeting

We all know that data itself is composed of two parts: characters and fields. Data storage also requires costs. We all know that the basis of information flow advertising is supported by Internet big data, and through an algorithm of big data, the appropriate information is pushed to the right people in the right scenario. Therefore, we can only gain benefits after a valuable commercial application is formed.

(3) Flexibility and huge traffic

Characteristics of information flow advertising : It is very active, especially social information flow advertising, which allows advertising audiences with needs to leave messages and interact in the comment area, so that our company will generate secondary dissemination again.

( 4 ) Rich advertising formats

Information flow ads are presented in a variety of forms, including text and picture combination, video style, etc.

• Functions of information flow

• Multiple marketing links

Rich marketing links for advertisers from different industries to choose from

• Multiple inventory ad locations

Tik Tok short videos, Tomato novels, Toutiao, Pangolin, Xigua video, boutique games, Tik Tok Volcano, etc. are available for advertisers to place ads.

• Keyword search placement

Supports keyword exact matching, phrase matching, broad matching, and user targeting including region, gender, and age. Media targeting, mobile phone brands, etc.

As we all know, in the traditional newspaper media era, when companies chose to place advertisements, the process did not change much from printing to paper media. With the rise of the Internet era, our advertising on the platform has risen. This is the time to test the skills, optimization capabilities and methods of the operation team. The effect optimization is determined by the combat effectiveness and market sensitivity of the operation team, combined with the ability of the operation personnel and the traffic of the platform to jointly promote the effect.

People's current search habits have changed, and the delivery of information flow is only one of all advertising types. Combined with users' search habits, in the mobile Internet era, this should be the advertising form that best meets user queries.

2. Basic Account Settings

Build different account structures according to different customer needs

Step (1) Create an advertising plan

When creating an advertising plan, the main things you need to be clear about are the user targeting of your plan, the delivery page, as well as the budget and bid you can afford. For example, if you are launching a nationwide campaign, then choose Nationwide; if your product is regional, then choose a certain area. For example, if you are in the children's education business, your user targeting should include users between the ages of 25 and 45 who have babies.

Step ( 2 ) Create an ad group

When creating an ad group, we need to be clear about the needs of your own industry, what products you are launching, and what are the follow-up processes after your launch? For example, the mobile phone user’s mobile phone number, which will be called by the follow-up sales team? Then choose sales lead collection; for example, do you want to build your company’s WeChat account as a brand? Then you choose to promote the Douyin account.

Step ( 3 ) Advertising creativity

The key to advertising creativity is to choose the right ad position, upload materials suitable for your user group, and set attractive titles and ad tags. Copywriters need to: Use more exclamatory sentences, and add words such as stunned, shocked, and surprised to highlight emotions;

Interact more with users. You can add words such as "hello" and "how about it" to attract users' attention. Take advantage of the mentality of getting a bargain and add "try it" and "free trial" to guide users to try. Finally, emphasize the preferential nature of the information, such as buy it and get it free, etc. to attract users to click.

Conclusion

(1) Some ideas that can be used as reference when setting up an account:

• Clarify our industry situation, competitive product situation, competitive product advantages and differentiated selling points, etc.
• Are you clear about the company’s assessment criteria? Then, set and allocate the advertising budget based on the actual data;
• Both the advertising and the customers are based on the product. We need to extract the selling points of the product and the user information, combine them with the user portrait to target the advertising and come up with creative ideas.
• Are you clear about the delivery objectives, target users, and final KPI assessment requirements?

(2) Three aspects that need to be paid attention to when setting up an account:

• Naming of promotion plans and groups: The naming must be detailed. Naming facilitates data analysis of the account in the later stage. You can quickly check what content the advertisement is delivering, follow up conversion data in real time and make adjustments in real time. The naming format is recommended as follows: serial number + region + bidding method + content + time. For example, 123/Hebei/ocpm/estimate/9:00 am-10:00 pm
• Creative materials: If the product is single, the account is built with materials as the core, and the material production ability must be strong;
• Targeted region: If the area is wide, the account is built with the area as the core. It is not recommended to build an account with a single area.

Today, the editor has introduced the advantages of information flow to you. I hope it will be helpful for companies to choose the form of advertising. Next, the editor will provide you with more information flow optimization ideas to help companies solve customer acquisition problems while reducing advertising costs. Stay tuned!

Author: Silk Road Praise

Source: Silk Road Praise