YouTube Marketing Strategy Guide!

Promoting your products in the form of video content output can allow viewers to understand your product brand more intuitively, thereby generating a stronger desire to purchase your products.

Whether you are a B2C business or a B2B business, there is a wide scope for video to create content that attracts your audience, and social media marketing has become a new trend in industry marketing.

Video marketing features and updates will affect your strategy. As video marketing grows rapidly, we should pay more attention to the marketing and strategy of video content.

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Image source: Overseas Marketing Service Center

①Create your own YouTube brand channel

When creating a YouTube channel, we should focus more on promoting your brand story to the audience. Everything from your channel icon to your channel description should convey your brand’s voice.

In the “About” section of your YouTube channel, add a brief description of your brand. Your description should ensure that every audience member can understand your brand and use your brand story to "plant grass" in the audience's mind.

②Continuously create eye-catching video content and upload it to your channel

Create videos with stories and plots to attract audiences to interact, and most importantly, use YouTube to promote your brand story. Give them a full introduction to your brand products, analyze the product's advantages, functions, experience, and step-by-step video tutorials on how to use your products, but be sure to find the right time to release video content when your audience is most active.

③Optimize keywords and thumbnails in your YouTube video description

Thumbnails and keywords are the key to whether viewers click on the video to play. Therefore, the optimization of thumbnails and keywords can bring better results to the viewing frequency of videos. Your video thumbnails must be able to prompt YouTube users to click and watch after seeing them. It is critical to add a thumbnail that can attract users' attention.

In the YouTube video marketing strategy, the keywords in the video description are also very important. Excellent keywords can improve YouTube SEO, but the premise is that the keywords must be consistent with the uploaded video content. A short sentence with attractive keyword description can encourage users to click to watch the video.

④Interact with users to increase your channel activity

Once your video starts to get some views, you can interact with the audience in the comment area. Replying to users' comments keeps users engaged. YouTube tends to favor more interactive videos, so longer comment sections can easily translate into more views.

Image source: Overseas Marketing Service Center

⑤ Understand your competitors

Understanding your competitors is an integral part of any business and marketing strategy. You can analyze the operating model of their YouTube channels, check their video views, the content format and appeal of their videos with high fan views, which can bring inspiration to your future video creation.

⑥Keep up with industry trends and updates

To stay ahead of the curve in any industry, it’s important to keep track of industry trends and updates. The social media industry itself is a dynamic one. New features and trends in your industry and on the platform can help inform your YouTube marketing plans.

⑦Advantages of YouTube video marketing

Traffic: YouTube has over 1 billion users and processes over 3 billion searches per month

Website engagement: Authoritative research found that compared with other media platforms, visitors who navigated to the website from YouTube spent the most time on the website, had the most page views, and had the lowest bounce rate.

Google Search Results: Since YouTube is owned by Google, you’ll usually see one or two YouTube videos in the first ten results of a Google search.

People love to share videos: YouTube videos are extremely shareable. They can be embedded in Facebook posts, blog posts, and tweets, and all of those views will still show up on your YouTube channel.

⑧Influencer marketing on YouTube

Incorporating influencer marketing into your YouTube marketing strategy. There are several benefits to working with influencers:

①Choosing the right blogger can reach more audiences;

② Create new marketing forms and content based on the blogger’s style;

③ Let bloggers @ your YouTube account to promote your brand channel

(In the early stage of creating a YouTube account, it is relatively slow to attract fans, so it is recommended to find some bloggers with a small scale to cooperate with, and use them to @ your YouTube account to attract fans. The overseas situation is complicated and changeable, and there are certain risks in contacting bloggers personally, so it is recommended to find some domestic MSN companies to cooperate with and learn from their experience.)

Conclusion:

The importance of YouTube marketing cannot be underestimated. It is one of the largest and most visited websites in the world and every business should use it to promote their brand and products.

Moreover, YouTube is currently basically free and easy to use, so it is also one of the easiest platforms to market on, which can ensure more traffic with low investment. Therefore, in addition to continuing to use traditional promotion methods, you should also use social media YouTube video marketing.

Author: Network

Source: Internet