An activity operation plan that can attract thousands of fans!

Article introduction: This article mainly introduces what an event operation plan that can attract thousands of fans should be like, including: 1. How is the credibility of the event organizer? 2. What are the previous event cases? 3. What are the gifts for the event? 4. How is the participation in the event? 5. How do others view this event?

You must have had this experience more than once: when you watched a very interesting event or advertisement, it struck your soul and resonated with you. The success of such an advertisement lies in that it aroused the emotions hidden deep in your heart, and you have no control over this emotion at all. However, most operators now only understand activities or advertisements as "self-entertainment". Self-satisfaction means that one thinks the activity is very interesting, but fails to do a good job in positioning, targeting, planning, scheduling, and preparatory plans. Such activities obviously have no meaning, except to satisfy your vanity of being "good at doing activities".

So what is not an activity for self-entertainment?

First of all, you have to understand what the purpose of doing an event or advertising is. Any activities that are not aimed at results are rogue. Obviously, the purpose of doing activities is either to attract new users or to retain existing users! There is an old saying in the promotion circle: "If you want to promote a product, you must first understand the product." If you want to attract new users through activities, do you first understand the significance of the activities and the factors that affect the user's enthusiasm for participation? The following are the factors that users care about most in a user survey conducted on a sample of 50 people:

1. How reputable is the organizer?

2. What are some past activity cases?

3. What are the gifts for the event?

4. How is the participation in the event?

5. How do others view this activity?

The first one is easy to understand. I don't know if you use Weibo or not. The best way to increase followers on Weibo is to hold events. A few years ago, you could participate in the lucky draw by forwarding an event to a few friends. As long as word of mouth is good and credibility is high, participation will be absolutely great, and followers will increase rapidly. Of course, there are also those who don't do well. The difference lies in whether the "credibility" is good or not! The key here is not whether you really have credibility, because there are only a few winners, and you can only prove to the winners that you really sent it, so the key is how you can perfectly show everyone that you really sent it! So how can you prove that you really sent it? You can find some authoritative organizations or people to act as notarization! Or you can show the express number, delivery address, etc.

The second point is easier to understand. Good reputation is cultivated through long-term activities, just like running a self-media. After writing articles for so long, you can find out whether the articles are good or bad by searching on Baidu. For example, "What about the practical information provided by Tuisukexue?" "Is Tuisukexue a scam?" A search on Baidu will definitely bring up related topics. If you hold activities frequently, these can be "utilized".

The third point is that choosing gifts is a science. For example, a little-known platform and a famous platform are doing the same activity, both giving away iPhones. Which one would you participate in? Naturally, the famous one, and in many cases, fame = strength. So what gifts should an unknown platform choose? Choose some inexpensive but attractive products worth a few hundred yuan, giving people a real feeling, preferably with more points, so that you can give them away while doing activities!

The fourth point does not mean that you should focus on promotion after the activity goes online. There is a good display area - comments, which is often overlooked. The communication effect between users is the best.

Article 5: As Article 4 said, the communication effect before users is the best. What we need to think about is how to make users spread the word before users spread the word.

Let’s look at an activity example:

Background: A platform attracts new users through invitations, but as the indicators increase, the role of invitations in attracting new users becomes increasingly ineffective. Is this invitation method no longer effective? Or is it that it has no effect?

Therefore, the official operation came up with such an activity plan:

In the past year, old users have worked tirelessly to bring a steady stream of new users to the platform. Although there is a reward of 10 to 20 yuan for each friend invited, this is not enough to express the platform's gratitude to you!

hereby:

Leave your uid + number of invitees + invitation reward, for example: uid9946701 invites 27 people and gets an invitation reward of 385 yuan

award:

1. The top three invited contestants will receive a magnetic levitation speaker worth RMB 499.

2. Ten outstanding participants will be randomly selected and awarded RMB 100 in phone bills.

3. Leave a message to participate and you can participate in the promotion course training worth 398 yuan for free. The more you learn, the more you earn! This is a rare opportunity!

The following are some screenshots of the comments from participants

Activity case analysis:

1. The biggest purpose of this activity is to tell everyone that this invitation activity can make money! And it is in the form of soft articles embedded in the activity copy.

2. Through this activity, those who have made money on the platform are "displayed". The subtext is to tell everyone that "so many people have made so much money", so that users can spread the word and gain comprehensive exposure, so that users can continuously form a cycle. Over time, the concept of making money by inviting people to make money will be deeply rooted in people's minds.

3. Another key word of this activity is the setting of gifts. Just like the previous market survey, the setting of gifts also has its own considerations. People will not believe in gifts that are too luxurious, and gifts that are too low-end will not attract people to participate. The picture of the prize is very important.

Summarize:

To plan a good operation activity, the purpose must be clear, the idea must be correct, the mind must be delicate, and the effect must be great, and it should not be just for self-entertainment!

Author: Snowflake Chrysanthemum

Source: Snowflake Chrysanthemum