Baidu bidding promotion keyword creative examples, how many keywords and creatives can be added?

When setting up an account for Baidu bidding promotion, you will start from the aspects of planning, units, keywords, and creativity. So what are the examples of Baidu bidding promotion keyword creativity, and how many keywords and creativity can be added? Let’s learn more about it with Dongguan Network Promotion Editor!

Baidu bidding promotion keyword creative examples, how many keywords and creatives can be added?

You can create up to 400 campaign plans, 1,000 promotion units in each campaign plan, and up to 5,000 keywords and 50 creatives in each promotion unit.

Baidu bidding promotion keyword creative examples, how many keywords and creatives can be added?

To ensure the effectiveness of your promotion, we recommend that you refer to the healthy account structure standards, keep the number of keywords in each promotion unit between 5-15, and ensure that the keywords in the same promotion unit have similar meanings and the same structure. If the number of keywords in the same promotion unit is too small, the promotion unit may lack display opportunities, fail to target more potential customers, and fail to achieve promotion effects. If there are too many keywords, it may not be possible to ensure that each keyword has a high correlation with the creative, and it may not be able to attract the attention of netizens, resulting in a low click-through rate, which will further affect your quality. In particular, if the number of keywords in the same promotion unit exceeds 30, it is recommended that you use the keyword transfer function to split them as much as possible.

If you really need to add a larger number of keywords, you can do so by creating more promotion plans and promotion units. Generally speaking, a larger number of campaigns and promotional units means that you have a more thorough segmentation of keywords and can target more potential customers in a more precise way.