8 ideas for Baidu promotion plan

In fact, promoting the Internet is not difficult, but persisting in it is more difficult. In the early stage, we should have a good plan and the right idea. Companies that are good at online promotion generally have a professional team and have a good plan for what to do at every stage.

Let’s take a look today~

1. Industry background and competitor analysis

Only by understanding each other can we win every battle. The same is true for online promotion. Because online promotion is a long process, only a little bit of accumulation can achieve the desired effect, so we must do enough homework in the early stage, understand the industry background, understand the competitors, analyze which media are suitable for online promotion, analyze which methods are more suitable for promotion, and then make certain effect evaluations, make plans, and do it according to the plan.

Of course, each stage should be included and ranked, a certain analysis of the public relations value should be conducted, and problems should be corrected in a timely manner.

2. List potential customers

For online promotion, you also need to understand the potential customer groups and break them down into specific details, such as age, gender, number, education, income, hobbies, Internet habits, etc., and develop an online promotion plan based on the habits of the target group.

We can only “build a case” if we know what the target group does on the Internet. For example, when they are playing in the forum, we can post and top the forum. They like to use Weibo, and we can do self-media and Weibo marketing.

3. Selection methods and strategies

Based on the analysis of the collected data, determine the methods and strategies of online promotion, and then list in detail the promotion activities to be carried out, such as news soft article promotion, search engine promotion, Weibo promotion, blog promotion, mass marketing, QQ group communication, forum community release, etc., event promotion, online advertising, etc. After a period of time, each type of online promotion method is analyzed and improved, even if inappropriate methods are eliminated.

4. The promotion goals of each stage should be clear

Number 7. What is your online brand image like? Take all factors into consideration to set reasonable goals, and be careful not to set them blindly.

5. Work progress and implementation

Online promotion must be carried out strictly according to the plan, lessons learned from it, and better breakthroughs achieved. A good plan should have a good execution team that makes a detailed timetable according to the plan, controls the execution process of the plan, lists the promotion activities in detail, and assigns specific people to be responsible for implementation to ensure the effective implementation of the plan.

6. Confirm online advertising budget

Implementing an online promotion plan requires an advertising budget. Through planning and control, advertising expenses can play a greater role in online promotion, and account structure should be analyzed and optimized regularly to reduce waste of funds and maximize the promotion effect.

In addition, in order to promote it in the enterprise, we must also study carefully and save money for the enterprise. No matter what kind of cooperation we have in Pony.com marketing agency, such as soft article promotion, search promotion, Weibo hosting, etc., we can provide free marketing consulting services, such as optimization consulting, crisis public relations handling methods, etc., and our own implementation will not increase the cost.

7. Effect evaluation and monitoring

Install monitoring tools to monitor and track data sources and clicks to help companies adjust promotional strategies in a timely manner. And evaluate the effects of each stage. This shows that it is easy to calculate the input-output ratio of promotions such as bidding accounts, but it is not easy to judge brand promotion and word-of-mouth. However, it can be qualitatively evaluated from two aspects: creative quality and network performance.

8. Preliminary online promotion plan

The online marketing market is not static. When the plan cannot keep up with the changes, it cannot be implemented completely according to the original online promotion plan. If we make risk preparation plans in advance, we will not act rashly when the market changes. The so-called Plan B and Plan C are implemented selectively based on the actual situation of the enterprise.

When formulating promotion plans, companies may need to consider their own situations more, such as corporate strategy, product launch, budget range, personnel structure, etc. Many companies do not have their own optimized promotional personnel, so they must find professional service providers.

Of course, if they have their own team and do a good job, it is ok to manage it themselves, mainly based on the development of the enterprise.

Author: Langge

Source: Short Video Operation Officer