New Toutiao traffic strategy

Recently I found that some friends wanted to attract traffic on Toutiao , so I wrote this article.

1. Advantages of Toutiao in attracting traffic

1. Under ByteDance, although its number of users is not as large as that of Douyin, its 120 million DAU is enough to crush common platforms such as Zhihu and Weibo.

2. The rules are simpler and there is certain traffic support, so you can easily get tens of thousands of exposures.

3. Compared with Zhihu, official accounts, etc., the copywriting requirements are lower.

2. Account preparation before drainage

1. Real-name authentication

The account requires real-name authentication. Without authentication, there will be no recommendations. Without recommendations, there will be no promotion and traffic. As for professional certification and interest certification, it depends on the individual. If you are planning to create a big account, you can consider it, but if you just want to attract traffic, it is not necessary.

2. Account batch amplification effect

You can register an account yourself or buy one directly. The current price is around 30 yuan.

If you need to magnify the operation, it is recommended to purchase directly in the QQ group. Just be careful not to be cheated. At the same time, try not to log in to multiple accounts with one IP. The IP cutting tool can be purchased on Taobao.

3. Account maintenance

Regardless of whether you register or purchase an account yourself, try to maintain it for a while. During this time, check out content in your field, like and comment on it, etc.

Last time I encountered one, the new account started advertising directly. As a result, not only did it have no traffic, but it was also quickly blocked.

3. Traffic mechanism of Toutiao

Toutiao and TikTok both belong to ByteDance, and their traffic mechanisms are basically the same. Articles and micro-Toutiao will be given a portion of traffic first. If they are liked by these users (such as complete reading rate, comments, reposts, etc.), they will continue to be recommended.

At the same time, Toutiao will label each user and article. The same principle applies to Douyin. Each user will often read certain types of content on Toutiao, and this content will be frequently recommended in the future.

Therefore, the recommended users are basically accurate users.

4. Practical operation of traffic diversion on Toutiao

There are many ways to attract traffic to Toutiao. Here I will talk about articles and micro Toutiao. You can do only one or both, but the number of posts per day should be within 5. If there are more, there will not be more recommendations.

First of all, it is very difficult for us to directly use hard advertising to attract traffic on Toutiao. I think friends who often use Toutiao will also find that it is difficult to see contact information directly in articles or micro Toutiao. Even if you see it, you will find that the number of views is very small, because Toutiao will not recommend it after detection.

Therefore, Toutiao’s traffic is more about guiding users to send private messages, and then directing traffic through private messages.

All we have to do is post articles or micro headlines to get more exposure, and then guide users to send private messages.

How to get more exposure?

1. Article title

Through observation and experience, when publishing articles on Toutiao, the title should have 2-3 paragraphs, so that it is easier to get recommendations.

At the same time, you must avoid being a clickbait. Toutiao will not recommend clickbait titles. Just include keywords in the paragraphs.

2. Content

The content should be original. As I said before, Toutiao does not have high requirements for content quality. It focuses more on information. A thousand words in an article is enough. As for WeToutiao, one or two hundred words are enough, so the requirements for creation are lower.

Although the requirements are relatively lower, the content must at least be valuable, such as providing useful information or solving some problems. Only when it is valuable will it be attractive and get more recommendations.

There is nothing sensitive or illegal in the content, just like the gray and black industries are relatively sensitive, you have to be aware of it. As for violations, for most people, it may be just hard advertising.

3. Keywords

The title and content must contain relevant keywords and be reasonably distributed, because Toutiao automatically extracts keywords and tags articles. If there are no obvious keywords, it will lead to inaccurate extraction. The end result is inaccurate recommendations and failure to acquire accurate users.

4. Send benefits at the end of the article

Or before asking users to send private messages, remember to ask them to forward your content first, so that you can get more recommendations.

5. Account Weight

The higher the weight, the more recommendations there will be, and this weight is mainly related to the number of fans, that is, the more fans you have, the easier it is to get high exposure.

5. Private Message Settings

Toutiao, like official accounts, has an automatic reply setting. This feature makes it convenient for us to attract traffic, allowing users to directly send a private message with a keyword.

The keywords you set should be as simple as possible, such as asking users to reply with "learning", "communication", "001", etc.

Then, you should also think carefully about the wording when automatically replying and explain the situation, such as "Toutiao is not often here, or due to XX problem, Toutiao cannot XX, please add WeChat if you need anything, etc.", so as to increase the conversion rate.

VI. Conclusion

Before operating Toutiao, you need to think about whether to increase brand exposure, build personal IP, or directly use traffic mechanisms to bring users to private domains.

The purpose you want to achieve is different, so the operating methods are also different.