Ideas for building a Baidu promotion account, how to build a Baidu search engine account?

Many friends don’t know where to start when they first enter the Baidu bidding promotion industry. They can only cross the river by feeling the stones, taking one step at a time, and ignore the planning of the entire account system, which makes it difficult to carry out subsequent optimization. So what are the ideas for building a Baidu promotion account? How to build a Baidu search engine account? Next, Feng Chao from Dongguan will share with you the process of setting up a Baidu bidding account.

Ideas for building a Baidu promotion account, how to build a Baidu search engine account?

Preliminary preparation

1. Learn about the product highlights and selling points through the advertiser's product links, laying a solid foundation for subsequent keyword expansion and creative writing;

2. Communicate with advertisers to confirm the basic targeting of the product ( eg: region, time period, age, gender, interests, etc. )

Account setup

1. Expand keywords

First, conduct an in-depth analysis of the advertiser's delivery target or promotion page to find the core keywords, and then expand the keywords based on the core keywords from the following ways:

(1) Baidu search drop-down box

(2) Related search recommendations (at the bottom of the search page)

(3) Baidu’s built-in keyword planner (commonly used by bidders)

(4) Baidu Index Demand Map

(5) Combine related words based on existing words

(6) Use third-party tools to expand keywords (5118 keyword mining, Aizhan toolkit, webmaster tool keyword mining, etc.)

2. Keyword segmentation

We need to group the expanded keywords with the same meaning into the same unit according to their part of speech or structure. The usual segmentation directions are industry common words, question words, product words, manufacturer words, price words, brand words, and competitor words. Of course, this is not a fixed pattern. Each bidder can adjust it according to the segmentation pattern that suits their own products.

3. Keyword placement strategy

During the keyword delivery phase, we need to consider how to deliver the keywords so that our advertising dollars are more valuable. In terms of matching method and bidding, we should understand what quantity we want and how much we want, so that we can better decide which matching method to choose; in terms of price, we should compete at a high price or buy at a low price. Generally, we use high-price precise matching for precise keywords, and low-price purchase for some broad keywords.

4. Creative Writing

The creativity of Baidu search promotion background consists of title, description one, description two, visit URL, display URL, and promotional picture. Description one and description two are displayed after being merged. In addition, attention should be paid to the use of wildcards in titles and descriptions. Wildcards can help our creativity soar, but when using them, we must ensure that after the keywords are replaced, the semantics of the sentence is still smooth.

The above is the overall process of setting up a Baidu bidding account. I hope it can help friends who are just starting out in Baidu bidding promotion.