The most comprehensive e-commerce operation plan for you!

What should a qualified e-commerce operation look like? It is actually difficult to draw a definitive conclusion on this. If a person does a good job in store operations and sales, then he is definitely better than the average person. If you are given a Taobao store, how should you operate it to improve store sales?

1. Product selection

Product selection is the first step in operations. Subsequent operations are based on products, with the main goals of exploring products with market potential, helping to improve product effects, optimizing inventory status, monitoring hot-selling items, tracking competitors, and creating explosive products.

Collect the industry's best-selling categories, brands, and items, analyze the reasons why they are so popular, summarize successful marketing methods, analyze the advantages and disadvantages of best-selling products, and find reasons and solutions for the hot sales of our products.

2. Look at the data

As a qualified operator, you must learn to look at data. For Taobao today, data can really determine the life or death of a store. Of course, looking at the data here does not mean looking at it randomly, but looking at it with time and focus.

The first thing to do when I go to work in the morning is to check the changes in the store backend, paying special attention to visitors, transaction amount, conversion rate, average order value, store level, etc. If it is increasing according to plan, there is no problem. However, if there is a significant decline or surge, we must immediately analyze the reasons behind it, and then find corresponding countermeasures based on the reasons. In particular, we must pay attention to the decline. If it is not resolved in time and delayed for a few days, it will be difficult to remedy the situation. Operations staff must know that most of the failed stores do not fail suddenly, but fail day by day due to lack of attention.

3. Planning and decomposition

I sorted out all the situations in the morning, and started planning for the problems in the afternoon, and then broke them down into: which department needs to handle and coordinate which part.

At this point someone may ask, I am doing everything by myself and I have no helpers, how can I decompose the functions? Don't worry, the functions can still be decomposed. You are just doing the work of multiple positions by one person. For example, some operations do promotion, and others do customer service. If operations and promotions are repeated, you should first find the cause as an operator, and then solve the problem as a promoter.

4. Taobao operations participate in various activities and plan activities

Taobao store products can sign up to participate in platform activities, or plan various activities in their own stores to achieve better sales of products. You can also use related sales to increase the overall sales of your store.

5. Analyze your competitors

Analyze competitors and make targeted changes in operational strategies in a timely manner. Sometimes your traffic conversion rate suddenly drops, which may be because your competitors have made adjustments, discounted prices, participated in activities, etc. Some sellers do not pay attention to these and think that something is wrong with them and operate blindly!

6. Promotion (traffic operation)

The promoter is responsible for the traffic, and this aspect of the operation requires him to put forward his own opinions and solutions. If the product meets the data requirements, where are the advantages? Can it be replicated to other products, and how to do it? If it does not meet the requirements, what is the difference? Which traffic link has a problem? How to supplement the traffic for promotion, and what is the budget required? All these need to be clarified.

7. Optimize Taobao Express

I will never stop optimizing my through train, unless I am no longer an operator. Basically, the most viewed thing every day is the through train. After reading the above data and evaluations, you will start to optimize the through train. Maybe some people have already found all the keywords, and the bid is already very low. Do you still need to optimize the through train every day?

8. Taobao operations plan good product copywriting and pictures

The copy and pictures must be perfectly combined, which is also a factor that has a great impact on customer clicks and collections. The copy and pictures can be designed according to the characteristics of the product itself. Of course, we will continue to optimize the pictures according to customer needs.

9. Shop decoration

Shop decoration is something that novices who open Taobao shops must do. With the improvement of the overall consumption level of society and the growth of the happiness index, buying things is no longer just to meet daily needs for buyers. What buyers pursue more is the visual enjoyment when browsing items, the excitement of seeing the numbers on the card decrease when paying, and the pleasure of seeing that they have "recognized the pearls" and bought good products at a low price after unpacking the package after receiving it. Therefore, store decoration is particularly important. Many Taobao sellers we train attach great importance to the art design of their stores. Some of them specially take courses in e-commerce art design. This shows that good visual impact of art will greatly increase the transaction volume of the store. If your store is grand and upscale enough, and makes buyers feel that the items in your store are definitely good things that they can show off, then only when you attract buyers' attention from the beginning will buyers be likely to browse your products, and only then can you create a lot of actual convertible traffic for your store. If your store is decorated in a very low-end way, giving people the feeling that you are selling second-hand goods, do you think anyone would spend hundreds of dollars to buy things in your store? Not even a fool would do that. No matter how good your stuff is, that’s just your opinion. Buyers will just buy and sell in seconds!

10. Read reviews and chat history

After looking at the data, it’s time to look at the reviews and customer service chat records. The main purpose of reading reviews is to see what buyers are most concerned about and whether they can provide some inspiration for you when you create a new details page. The most important thing is to see if there are any neutral or negative reviews. If there are any, first analyze the reasons for the negative reviews and think of solutions, and then communicate with the buyer in a timely manner to resolve the review. The data shows that the faster the operations staff contacts the buyer, the easier it is to resolve the review.

The main purpose of reading chat records is to find out the main reasons why buyers do not place orders, and then collect these reasons, sort out the most important points of these problems, and then add these problems when modifying the details page or main picture to increase the buyer's transaction rate.

11. Understand the product

This is also the most important point. As an operator, you must understand your product better than anyone else and know the advantages and disadvantages of your product. Only in this way can you accurately extract the selling points and the areas to avoid in the process of making details when communicating with the artist. Knowing whether the style and price of this product can gain a place in the market will help you better allocate resources.

12. Be sure to dig deep into the buyer’s needs!

In today's world where traffic is as valuable as gold, whoever can grasp the real needs of customers and discover their pain points in a differentiated manner will be close to having a hit product.

Why do I say this? There are so many competitors for your product on Taobao, and everyone is referring to the pictures and data of the one that sells well.

If you can be the first to identify a new buyer need, rather than just imitating your competitors, you will have a competitive advantage for a long time. (Why not always be in a competitive advantage? Because if you are good for a while, someone will imitate you!)

Many sellers have poor traffic and conversion rates, so they analyze their keyword optimization or through train issues, but it may be that they really have not put enough effort into meeting the customer needs of their products.

The performance of pictures and videos on Taobao must be centered around selling points and buyer's needs and pain points. If you take it seriously, you should first do a good job of the copywriting in this regard. Once the center is determined, you don't have to worry about the rest.

13. Manage inventory

When registering for an event or promoting a new product, you must keep a good grasp of the inventory situation. You cannot have a situation where the product is sold out but there is insufficient inventory. This will result in customer returns or dissatisfaction, leading to a decline in data such as DSR. You cannot also have sufficient inventory but weak sales, as this will cause the company's funds to be occupied, resulting in insufficient promotion expenses or insufficient new product development.

Author: Sohu

Source: Sohu