How can we-media write explosive articles? Use these 5 steps!

What should a complete advertising copy contain?

How does one lay out the entire content of a high- traffic marketing article?

I have read a lot about advertising copywriting methods before, including AI DA, ACCA, 4P theory, etc.

But I always feel that these theories sound very clear, but when I actually use them, I don’t know where to apply the methods, or I don’t know how to write them.

These five points are summarized here. They are easy to understand. After reading them, you will know that you can also write a popular article.

Step 1: Attract attention [ the title accounts for 80% of the attraction]

The title and first paragraph attract attention.

For the title writing method, please refer to the previous Weibo Toutiao article.

Step 2: Identify the need

Sometimes customers don’t know what they need.

The purpose of the copy/title is to help the customer clearly point out his needs.

Targeting the target customer groups, point out the necessity of demand.

If you are writing about parenting tutorials, raise parenting issues that are easily overlooked by parents.

Tell parents what bad consequences will occur if these problems are ignored.

Step 3: Meet the needs and position the copy as a solution to the problem

After arousing the customer's needs, the customer is eager to know the solution, so it is time to satisfy the customer.

Describe how the product solves customer needs in conjunction with the product's benefits.

Note: It’s not a feature, it’s a benefit. Features are the characteristics of the product itself, and benefits are the convenience that customers gain after using the product.

The new fountain pen features the latest nib design, which is a feature of the product. Using a fountain pen can make your writing process smoother and the words you write more beautiful.

Step 4: Prove the Product’s Effectiveness

When you have mentioned the benefits of your product, you need to provide enough evidence to prove that the copy is credible. Otherwise, customers will think you are bragging about your products.

Five ways to prove:

1. Explain the benefits of the product; list the features/effects and find out the benefits that customers need most.

2. Third-party testimonials; buyer shows or buyer experiences

3. You have done product test data; prove the actual effect of the product and list it in the copy

4. Compare yourself with your competitors; talk about your advantages

5. Certification by authoritative organizations; patents or authoritative certifications obtained by the product, company scale

Step 5: Request an actual purchase

At the end of the copy, indicate the purchase method, preferential activities, contact information, follow the WeChat public account , etc., to provide customers with motivation to buy.

If you also have good copywriting methods, please leave a message or private message us to communicate together!

This article was compiled and published by @大白兔 (Qinggua Media) when it is reprinted. Please indicate the author information and source!

Product promotion services: APP promotion services, advertising platform, Longyou Games