How to use human nature to attract traffic?

Today's traffic business has reached a stage of fierce competition. How to quickly attract traffic is a common demand of many people. However, the traffic dividend is no longer there, and competitors are swarming in. Moreover, many routines are often time-limited. Once spread, many people become immune to the routines. How to cut a bigger piece of the pie is a question worthy of deep thought.

If you want to get a bigger piece of the traffic pie, you might as well try to answer this question: What is the essence of traffic?

The essence of traffic is human needs!

The so-called traffic dividend is the demand dividend!

The bait of many traffic-generating schemes is actually to grasp the common needs of the crowd!

Therefore, good traffic and good business are essentially similar. They are all using human nature to meet needs!

Human nature can be roughly divided into two categories:

1. What do you like?
2. What do you hate?

1. What do you like?

1. Show off

As the saying goes, water flows to low places and people go to high places. There is always a bit of upward momentum in human nature. If there is no hope, it's also good to pretend. What's more, many people like to watch pretentious content, and many people will believe it. Maybe you will really become rich by pretending.

The so-called pretense is mostly a low-cost imitation of the words, deeds, and lifestyles of imagined high-class people.

All big Vs on Weibo have a gold V logo, which is also a reflection of high class in the minds of many users. So someone launched a WeChat gold V service, which only requires following the official account, and attracted 3 million fans.

The same goes for the maker. You can generate a screenshot of a chat in which Wang Sicong transfers a large amount of money to you and post it on your Moments. Sometimes showing off is a form of self-entertainment. Of course, in the past few years, more micro-businesses were used to show off that they were making a lot of money and attract followers.

2. Greed

There is a type of video on Kuaishou that has a large number of views and likes: an old lady who takes advantage of others everywhere and is still arrogant even when she is dissuaded from doing so. In the end, she gets her comeuppance.

The reason why this type of video can resonate with Kuaishou fans is that they have similar experiences and hate such people, yet they often encounter such people in their lives.

Videos like these on Kuaishou fully demonstrate the greedy desires in human nature.

Greed is actually the desire to get more by paying less.

In that case, provide products or services that allow others to do more with less money.

For example, free shipping for 9.9 yuan, free e-books for adding WeChat, etc.

"This thing is only 9.9? This thing is free? What are you waiting for? I must add a customer service representative to get it."

Little do people know that free things are the most expensive.

The same goes for lotteries. On the surface, it’s a gamble of luck, but isn’t gambling just about spending small amounts of money to win big?

Haven’t you seen that traffic-generating tool—the lottery assistant?

There is a saying that you can make money while lying down. This may not be the most comfortable way to make money. It should be that you can make money while having fun.

You can make money by playing games, watching short videos, and reading novels. There is always one that suits you.

3. Resonance

There is a hot topic on Zhihu:

Why are you posting less and less on WeChat Moments?

The two most-praised answers were almost the same: realizing that 99% of what happens to you has nothing to do with other people. Most of the time, we realize that things are not going our way, but we can only talk about them with others.

So is there really empathy in this world?

I think there is, provided that everyone has experienced similar things, it is easy to resonate with each other. Otherwise, your feelings will just be a small episode in other people's lives, and others will not pay any attention to them.

People are often easily attracted to people or things that resonate with them, so it is necessary to explore the common experiences and mental journeys of the target group and express them.

In the previous paragraph, I mentioned that the videos on Kuaishou with a large number of views and high likes are not just about greed, but also about comparison, pretentiousness, discrimination, bullying, etc. The reason why many Kuaishou internet celebrities became popular is that they are down-to-earth. They understand what people in the sinking market are thinking and what common experiences they have.

During the Spring Festival, I saw a public account mentioning that a Douyin account named “Sasa” became popular. In the video, a young girl lives alone in a small rental house in Beijing to pursue her dreams. She has endless instant noodles and takeout, endless rent to pay, and endless subways. The life in the video is also the life of most ordinary people in real life.

Everyone is resting during the Spring Festival, and when they are bored, they check Weibo and Douyin, which is a large traffic pool in itself. In addition, due to the special circumstances of this year's Spring Festival, many migrant workers celebrate the New Year on the spot, and they are lonely, which can arouse more resonance.

So how do we tap into the common experiences of online groups? Popular literary and artistic works are about resonance! Watch more popular videos and listen to more hit songs. As the saying goes: literary and artistic works become popular because they can resonate with fans.

4. Express yourself

There is a type of person on the Internet: the argumentative person. No matter what you say, he can always find a point to argue with and express his own "unique insights".

We also have such people in our lives. You would say that they are very bad, but they are not really that bad. You would also say that they are not selfish, but they are not very strong either. However, many people just don’t want to chat with them and often end up chatting to death.

There is a type of people in life who can easily strike up a conversation with others and have a great time. And strangely, even if they are not familiar with a field, they can still make people feel at ease when meeting people in the industry. Isn't it said that "When you meet a good friend, drink a thousand cups and say little"?

The reason is that even if he doesn't understand, this type of social expert can show interest in other people's professional fields, ask more questions, and let the other party express their areas of expertise.

For example, how to coax a child. I met a person during the Spring Festival, and finally I asked her how she could make the child so happy?

The man replied: I will say whatever the child says.

It turned out that she didn't understand what the child was saying, she just agreed and played with her.

People like to express their feelings and thoughts.

In this case, help them express the emotions and ideas that they dare not say or cannot express in a vivid way.

Children cannot hide their feelings and do not know how to restrain themselves, so they are a good window for observing human nature.

Just like argumentative people and children, in fact, most people or even everyone are like this, but to varying degrees. Those who know how to think from other people's perspectives can restrain their desire to express themselves, while those who don't understand will just indulge themselves.

However, due to the constraints of social relationships or one's own writing skills, the expression is not brilliant enough. Although I want to say it in my heart, I may not dare to express it.

In that case, we might as well help them express themselves!

For those who are working hard to build their careers in Beijing, Shanghai, Guangzhou and Shenzhen, when faced with the incomprehensible looks of relatives back home, you might as well forward an article titled "What you call stability is nothing more than stable poverty."

For those who can’t bear the work pressure in Beijing, Shanghai, Guangzhou and Shenzhen and quit their jobs to find themselves, but the people around them can’t understand, you might as well forward this golden sentence: "The world is so big, I want to see it"

Or the widely circulated paragraph:

"When you are writing a PPT, cod in Alaska are jumping out of the water. When you are looking at a report, golden monkeys in Meili Snow Mountain are climbing to the top of the tree. When you are squeezed into the subway, mountain eagles in Tibet are circling in the clouds. When you are arguing in a meeting, backpackers in Nepal are sitting by the fire with glasses in hand. There are roads that you can't walk in high heels, air that you can't smell with perfume, and people you will never meet in an office building."

What would happen if the key quotes from these popular articles were condensed into short videos?

Recently I saw an interesting video, "Self-help Guide for the Spring Festival" by Rainbow Choir, the lyrics of which are:

"Life planning is too simple. I start working before I even take the postgraduate entrance exam."

"Lightning blind date, immediate marriage and childbirth, preferably twins"

…

Although it is exaggerated, it is also a form of catharsis. Looking at the number of reposts and coins on Bilibili, they are quite high.

Of course, seeing this, some people may say that this is a content product, how can it be a traffic-generating routine? In fact, good products will speak for themselves and are the best traffic-generating routine.

5. Gossip

If you often browse Weibo, you must have seen the melon-eating culture on Weibo:

"So-and-so young hunk is cheating on his wife"

"Goddess Harvester"

"Little Meat Harvester"

…

Sometimes there are so many people watching the show that the Weibo server may even go on strike.

And that’s the power of gossip.

Gossip traffic is so large, so let's take advantage of the gossip topic traffic

People like to know and discuss gossip tirelessly, so use this psychological drainage

First, gossip has a large amount of traffic, so just take advantage of hot topics.

As for the mystification of the title content, WeChat once had such a prank game:

"Send me a red envelope and I'll give you some gossip"

Many of my friends in my circle of friends fell into the trap because they wanted to hear some gossip, but ended up receiving a gossip picture.

This is also the reason why paparazzi can’t be stopped despite repeated bans. We can take advantage of this demand, for example, by holding a gossip quiz contest. I saw similar content on the homepage of 360 browser.

2. Examples of what you hate

1. Fear

If there are elderly people at home, we often find that they will pay attention to and forward articles like this:

"If you want to live longer, don't do these 6 things! The first one can shorten your life by 10 years"

"One bowl a day, live ten years longer"

"Scientists discover new rules for longevity: Reduce food intake by 1/3 and live 20 years longer"

“The 9 minutes of getting up in the morning are golden. If you do it right, you can live 10 years longer.”

"You can't put so many things in the refrigerator! Throw them out and you can live 10 years longer! Check yourself"

Why do the elderly often forward health and longevity series?

Because of fear of death.

Aren’t American billionaires also investing heavily in the development of longevity drugs, and even transfusing young people’s blood to delay aging? This has been reported in the news.

It can be seen that people are often willing to make great efforts and pay a great price to get rid of fear.

That being the case, give people a solution when they are afraid.

Or understand the situations they may be afraid of, tell them and give your own solutions.

For example, when the new coronavirus first broke out last year, masks could effectively prevent the spread of the virus, and everyone was scrambling for masks. Many people who had sources of masks made a small fortune. Of course, if they were micro-businesses, they also gained a lot of traffic.

Other epidemic prevention materials such as disinfectants were also sold out. If I can add a personal WeChat account while selling goods, will that also count as traffic?

There is a saying: good products speak for themselves.

In fact, when there is a panic, people will try every means to get the hot-selling products. Do you still need to think about various routines at this time?

Also at that time, the progress of the epidemic and how to prevent and control it were the focus of everyone's attention, and self-media also produced a lot of explosive articles.

The same is true for the secrets to getting rich:

• Children are afraid of being stupid
• Women are afraid of being ugly
• Men are afraid of poverty
• The old man is afraid of death

In fact, it is to find out the situations they fear, give them hints and provide solutions.

Author: maors

Source: maors