You have to admire these creative shampoo ads.

Good creative advertising can be quickly accepted by consumers and quickly resonate with them. It accurately grasps consumers' pain points and creates gimmicks. Below are some creative shampoo advertisements for you. They are very creative.

Sassoon shampoo advertisement

In the black picture, there is a pair of hands lying flat, with the palms facing up and the fingers bent, which looks like a comb against the black background. There are Sassoon products in the lower right corner of the picture. The slogan is written in the lower right corner: "From now on, if your hair is a little messy, this comb can fix it." This means that from now on, whenever your hair is a little messy, you can use your fingers instead of a comb to tidy it up, highlighting the feature of Sassoon shampoo that can make hair easier to manage.

The black tone of the picture appears deep and solemn rather than frivolous, and further highlights the comb-like shape of the fingers. The palm is basically in the center of the picture, which is very eye-catching. The whole picture is concise and not bloated, and the meaning is very clear.

LINIC shampoo flat advertisement

The picture shows a neatly dressed man with a troubled look on his face, and above his head is a crystal ball with snowflakes floating on it. Although there are buildings, cars and other scenery in the crystal ball, the scenery cannot be seen clearly due to the flying snowflakes.

In the lower right corner of the picture is the product LINIC shampoo and the slogan: Dandruff is not funny.

Crystal balls are usually used as fun and cute decorations, but when a person's dandruff flies around like snowflakes in a crystal ball, it is no longer fun. LINIC shampoo humorously links the two things "dandruff" and "snowflakes", expressing people's helplessness and distress about dandruff.

Analysis of the Print Advertisement of Rejoice Conditioner

Tangled telephone cords are a common sight on the streets of Bangkok, and they resemble people's tangled hair. So P&G decided to use these threads to compare to the tangled long hair of beautiful women. The ad, for Procter & Gamble's Rejoice line of conditioners, featured a giant green comb suspended from the telephone wires with the words, "Tangled hair? Switch to Rejoice conditioner."

This advertisement gives people a refreshing feeling. By using Rejoice conditioner, people's hair will become extremely smooth, and the streets and alleys will become tidy.

Head & Shoulders Anti-Dandruff Shampoo

This advertisement has a white background and shows a comb in the center of the picture. However, unlike ordinary combs, the teeth of this comb are a bare grove of trees. There is a layer of snowflakes hanging on the treetops and the ground is also covered with snow. The picture is very simple.

The advertisement may be a little confusing at first, but as soon as people see the words "Time to Stop" in the lower right corner and the image of the Head & Shoulders Anti-Dandruff Shampoo product, they will vividly associate it with the embarrassment and trouble that dandruff brings us, and take action to buy Head & Shoulders Anti-Dandruff Shampoo immediately.

This advertisement uses vivid images to warn and advise people, giving consumers an appealing feeling.

Schwarzkopf Anti-Dandruff Shampoo

This Schwarzkopf print advertisement uses the hide-and-seek game that people often played in their childhood as the starting point. Although it is a static picture, it presents a continuous storyline. The line of white dots left on the ground hints at the hiding places of the people playing the game. Once the person in charge of "catching" starts looking for the "hiding" person, he can easily find the target through the path on the ground.

Everyone has a playful mentality, a desire to win the game without being caught. So when we see this picture, we will want to get rid of dandruff and leave no trace, so we use Schwarzkopf's anti-dandruff shampoo. At the same time, this advertisement also uses exaggeration to evoke people's childlike innocence and show that the childlike innocence in everyone's life.

Pantene shampoo advertisement

This group of ads is a group of print ads. The advertisement does not directly show that Pantene shampoo can make hair smooth and healthy. Instead, it shows the opposite side, through a comb damaged by unhealthy hair and a pair of scissors that are bent and damaged, which makes people immediately think that this result is caused by hard and frizzy hair. Scissors and combs are both made of metal. How horrible it would be to have hair damaged by metal.

Pantene’s appeal is that it provides shampoo that makes hair healthy. This set of print ads is different from ordinary shampoo ads and is refreshing. At the same time, it will make consumers reflect on whether their hair will be damaged by combs and scissors, thus deepening their impression and favorability of Pantene.

NIZORAL shampoo advertisement

In the park, a group of pigeons mistook the dandruff on people's shoulders for their food; in the hotel, the waiter who came to clear the table did not pick up the bread crumbs, but picked up the dandruff on the guests' shoulders.

This series of print advertisements by NIZORAL is humorous and makes people laugh. This kind of thing may seem funny to bystanders, but it is so embarrassing for the person involved. Therefore, this series of advertisements not only entertains the audience but also captures the psychology of consumers, allowing the audience to consciously shift their attention to themselves, imagine the scene when dandruff appears on their shoulders, and think of the solution to the problem: to reduce dandruff and reduce embarrassment, use Nizoral. This makes consumers think of the product and have the motivation and desire to buy it, which makes the product recognized by consumers and resonates with them.

Sunsilk shampoo horizontal advertisement

The advertisement shows two models whose faces and necks are completely entangled with messy, frizzy hair without any texture at all, which makes the audience feel strange and uncomfortable.

This is exactly the purpose of this advertisement. It makes the audience feel the horror of frizzy and messy hair, thus introducing the theme of the advertisement: since you have been troubled by bad hair quality, why not use Sunsilk to help you solve a series of hair problems.

This print advertisement broke the pattern of previous shampoo advertisements. In common shampoo advertisements, designers simply modified the hair of supermodels into shiny silk, but this time, Sunsilk did the opposite.

The advertisement uses slight exaggeration and deep consumer insights to bring out the theme that Sunsilk products can help you solve hair problems, which quickly resonates with consumers and accomplishes the task of communicating with consumers very well.

Author: Advertising Planning

Source: Advertising Planning