Answers to bidding promotion problems!

Bidding

How to build a small budget account?

Taking into account the later budget allocation issues of small accounts, there is no need to build more than a dozen plans. It is recommended to build 1 to 5 plans, and choose a single dimension for the building dimension.

In small account promotion, it can generally be divided into three situations: single product single region promotion, single product multi-region promotion and multi-product single region promotion. Since the budget of small accounts is too small, it is not recommended to promote multiple products in multiple regions.

01. For promotion of a single product in a single region, it is recommended to build an account based on visitor demand. By segmenting visitor needs, we can have a detailed understanding of the conversion status of each type of demand.

02. For the promotion of a single product in multiple regions, it is recommended to build accounts based on regional dimensions, which makes it easier to grasp the conversion status of each type of region. In the later stage, it can be further subdivided into key promotion areas and non-key promotion areas to make the promotion more targeted.

03. For the promotion of multiple products in a single region, it is recommended to build accounts based on product dimensions, which makes it easier to control the traffic and conversion of each type of product.

What to do if OCPC cannot generate enough volume?

The most fundamental reason why OCPC cannot achieve large-scale sales is that the model accumulation in the first stage is not good.

Modeling is the soul of Ocpc. If there are problems in the accumulation of models in the first stage, it will be difficult to achieve good results in the second stage. It can be said that the basic factor that determines the quality of your oCPC is the model. Therefore, take the following three steps:

How to expand the scale of an account whose distribution area is limited to one city?

It is difficult to expand the volume in a single region. If you have a large budget, you can first try conventional methods such as adding words, deleting existing negative words, adding common industry words (the consumption share and average price of these words must be controlled), and increasing the promotion period.

If you have tried all of them and it still doesn’t work, try OCPC+ zero threshold and use the intelligent system to expand the volume.

Information Flow

Why is there a deviation between the actual audience that closes orders and the analyzed audience?

The age ratio of people who place orders is related to the target audience of your product on the one hand, and to the population that has placed orders in historical campaigns on the other. If this group of people places many orders, the system will push orders to more such audiences.

If the actual audience that makes orders is different from the analyzed audience and the ROI is very low, it may be that you have gone astray. Remove this age group, forcibly change the traffic, and see what the subsequent ROI is like.

If the plan has an incorrect price, should it be suspended and deleted directly?

Supplement: The bid of 21.5 was changed to 215, and after flying for half an hour and consuming more than 5,000, it was discovered and the plan was suspended and deleted.

It is recommended to change this plan directly to the actual price delivery first. This is the plan with the highest consumption in your account. Stopping it directly may cause the system to give you the quantity you originally received (although it is the quantity you got by paying a very high price), but if you stop it, the system will cut off the traffic you received. Change the price first and then see if the actual ROI drops.

Should plans that do not perform well after the learning period be retained?

There is no need to keep those that do not convert well. Those that have passed the learning period may also decline. It does not mean that those that have passed the learning period will definitely get better.

It still depends on the overall cost during the planned delivery period and whether it meets the compensation requirements. If the cost is high and does not meet the compensation requirements, then stop it. You can create new ones and continue the delivery in different dimensions.

Short Video

What are the short video methods for the medical industry?

Short videos in the medical industry can output content through yellow V qualification certification, blue V certification, and non-account certification. The details are as follows:

01. Yellow V certification, pass the doctor qualification certification of the tertiary hospital and output medical content;

02. Blue V certification, healthy self-media obtains corporate qualification certification, outputs content, influences target users, and obtains leads;

03. No account authentication is required. Users are acquired through form innovation and popularization of common sense.

marketing

How can startups better acquire customers?

For any industry that wants to achieve long-term sustainable growth, most of them use multi-channel layout to obtain accurate users, then pull users into their own private traffic, monetize through operations, and then continuously launch products that meet user needs to create more value for users. This is an ideal way to obtain traffic.

However, it is difficult for small businesses without money to develop multiple channels, and they do not have enough funds. At this time, it is recommended that you develop a single channel. A single channel can be dug deeper, and subsequent channels will be easier to develop. Let me give you an example and you will understand. Do you know Perfect Diary?

At the beginning, we didn’t have the money to hire popular celebrities. We just saw that there were more female consumers on Xiaohongshu at that time, so we found a few internet celebrities and bloggers to run a wave of advertisements, and then we found Li Jiaqi, the "Lipstick King" at the time, to promote the products. You see, it worked, and it’s cheaper than hiring celebrities to endorse the products and running advertisements.

The above are some of the questions we have sorted out. If there are any shortcomings, you are welcome to point them out!

Author: Houchang College

Source: Houchang College (semlianmeng)