Ten reasons why How-Old became popular
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The How-Old website developed by Microsoft has recently become popular. It is a website that can guess a person's age through photos. Once launched, it has attracted the participation of many celebrities. The following will analyze the top ten reasons why How-Old has become popular. To be honest, I didn’t expect such an inconspicuous little website application to become popular. I analyzed the reasons and wrote a blog post on Medium. Below is the main part of the blog content. 1. It is extremely easy to use. First of all, its user interface is very simple and there is no difficulty in understanding it. Users can search for photos with faces through Bing, or directly upload their own photos. One search, or two clicks, and the results are there. Age is represented by numbers and gender is represented by icons, which are displayed above the face. It is that simple and direct. Although it is easy to use, the technology behind it is not simple. Image search, face recognition, gender recognition, age recognition, each of them is a technical difficulty in the field of computer vision and image recognition. But it successfully hides all the technicalities and complexities, leaving the minimum necessary parts for users. 2. It satisfies people’s narcissism. I did a simple analysis on Twitter and found that 50% of the shares were showing off that the test age was younger than the real age, 30% were relatively neutral, and 20% were expressing self-deprecation or anger. Here's an example of a woman who was tested as a 20-year-old, she wrote; "Thank you for being so generous #HowOldRobot :D" 3. It inspires respect or entertainment. When the software accurately measures the real age, people will marvel at the magic of science. When it's not quite accurate, people have something to talk about for fun. This positive mood is contagious and people can talk about the test results for fun. 4. It allows you to share photos. Many studies have shown that pictures with portraits are more likely to be shared on social media. This software provides you with photos that you can share. 5. It gives you a story to tell This picture with gender and age labels tells an interesting story in itself. Some businesses cleverly use it for advertising. Hyundai Motor Company released a photo of their latest car model and wrote "Its gender is car and its age is 1 year old." 6. It has a sticky tag #HowOldRobot is sticky, it is vivid and concise. #HowOld tells us this. #Robot vividly depicts the image of a robot behind a screen. If people like the test, they can thank the "robot", and if they don't like it, they can get angry at it. This makes the sharing process more interactive and sticky. 7. It has a short and clear URL. Its URL HowOldDoILook? is vivid and concise, which makes it easy to share and search. This software is cross-platform and compatible with Window, Mac, iOS, and Android, but it all needs to be accessed from this URL. This easy-to-remember URL helps spread the word of mouth and allows people to discuss and share it in a 3-minute conversation in the hallway. 8. It only does one thing , which is to detect age and gender. Users do not need to make a choice or worry about whether to choose A or B. It has only one mission, you just need to complete it, then share it and get happiness from it. 9. It has no language barriers. The pictures it generates are very intuitive, with a number indicating age and a label indicating gender presented above the face. People who speak all languages can understand it, and Americans, Italians, Turks and Chinese can all understand the results. 10. It was initially spread by enthusiasts . At the beginning, the software engineer sent it to a group of enthusiasts by email. Soon, it was spread to all continents and the demand increased rapidly. The spread of this software by enthusiasts in their social circles played an important role in the popularity of this software. |
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