How to place orders and bid on Juliang Qianchuan

Before the launch of Juleliang Qianchuan, the Douyin platform had many advertising tools, including Luban, AD Direct Investment, DOU+, etc., and Juleliang Qianchuan integrated these platforms to facilitate one-stop advertising for merchants.

If merchants want to promote live broadcast rooms or e-commerce short video products, they must open a Douyin store before they can promote them on the Juleliang Qianchuan platform. There will be some problems in the promotion of Massive Qianchuan. Here we have sorted out 11 common problems about Massive Qianchuan’s promotion . Let’s take a look.

1. How to place a huge amount of Qianchuan and what are the placement techniques?

① Invest in products. Invest in 5-10 plans for one product. Check the data performance within 6 hours. There is no display (continue to observe until the end of the day, and start a new plan the next day). There is display but no conversion (consumption exceeds 2 times the bid, close it and start a new plan). There is conversion exceeding the cost (3-5 orders are completed and the bid is directly reduced to the affordable range)

② Invest in the live broadcast room: Before the broadcast starts, prepare 2 types (fast, professional) and 3 conversion goals (enter the live broadcast room, click on the live broadcast room, place an order) plans (that is, a total of 6 plans, with a budget of 300 each), use this as a set of standard plans, and then copy two sets of plans again (so there are a total of 18 plans. When the broadcast starts, 7-18 plans will be suspended first, that is, only 1-6 plans will be invested. After the broadcast starts, a set of 6 plans will be started every 20 minutes. The plan with good data performance (see ROI) can be directly copied to the new plan with good performance later)

When investing in a product, the first goal is to see if there is a transaction, and then adjust the ROI based on the data. When investing in a live broadcast room, the first goal is to see which plan can attract popularity, and then make additional plans based on the ROI.

2. How to build a plan for Juliang Qianchuan?

The promotion plan is established based on the following goals:

① Promote products: The goal of promoting products is to find accurate transaction groups as quickly as possible, so the planned targeted groups must be defined by yourself and be accurate. The bid can start high and end low, otherwise the system will not know how to increase the volume for display (and it must be accurate display).

② Promote the live broadcast room: The goals of the live broadcast room investment plan are: popularity, retention, and transaction. The new live broadcast room is mainly based on the popularity plan, supplemented by retention. The live broadcast room with 100 people is mainly based on the retention plan, supplemented by transaction. The live broadcast room with 1,000 people is mainly based on transaction, supplemented by popularity:

Summary: Qianchuan paid e-commerce aims at results. Strategic loss plans will appear in the process. The ultimate goal is to determine the direction of the plan, and ROI will be used as the basis for adjustment.

3. How does Juliang Qianchuan bid?

① Promote products: Bid in the middle range of the bids recommended by the system, just a little higher. If the plan has been displayed, continue to observe and do not make any changes (if there is display but no transaction, close the plan and start a new one when the plan consumption is more than twice the bid). If the plan has been completed (after 3-5 orders are completed, bid according to the conversion cost), if there is no display, change the material to start a new plan or change the category to start a new plan.

② Promote the live broadcast room: The system recommends bidding with the minimum bid increased by 30%. After the data is available or 5 minutes after the plan is launched, the bid will be directly reduced to an affordable range. To promote the live broadcast room, a sequential interval plan (for example, 20 minutes) must be established.

4. How to deliver accurately?

The so-called precision is to help the system learn quickly and find people with whom to complete transactions.

① Targeted groups: mainly include Douyin influencers and behavioral interests. Douyin influencers can choose peers and competitors in the same category, and behavioral interests can choose category words, brand words, etc.

② Creative tags: mainly category words, brand words, product words, and labels that mainly tell the system what kind of people we need. And people who come here from Douyin and search for keywords, for example, if the creative tag includes "dress", customers who search for "dress" will have the opportunity to see it.

Summary: In order for Qianchuan to deliver accurate advertising, it is necessary to establish a plan that can help the system quickly learn and find established customers, rather than starting from the perspective of presentation. Only with transaction data can the system have a reference standard.

5. Why did Qianchuan's landing page fail the audit?

① However, reasons: limited time/flash sale/rush purchase, unbound trademark qualification, third-party products, celebrity portraits, patents, etc.

② Adjustment method: remove the title, main picture, related text descriptions in the detail page, remove other brands, logos, patents, celebrity portraits, etc. in the detail page, remove other brands, logos, products, celebrity portraits, etc. in the video

6. Juliang Qianchuan cannot sustain a plan, but it can connect plans. How to connect?

① Product promotion: When the plan life cycle is about to end or the account has a good volume on the day, consider making a transition plan, building a new plan for review in advance, and launching it before the original plan is closed.

② Promote the live broadcast room. If the ROI performance of the live broadcast room’s order-conversion plan is good, create a few more plans to run. If the ROI of the entire live broadcast room is good, you can also create more stay and transaction plans.

③A single plan cannot be sustained as they all have a life cycle, so it can only be undertaken as a sequence plan. As long as the traffic can keep up (consumption and transactions are stable or on a gradual upward trend), it will explode.

7. How to label Juliang Qianchuan?

There are only two types of labels: transaction labels and data labels.

① When Qianchuan promotes products, the video materials it releases are liked, commented on, and forwarded, which are data labels. The transaction crowd labels can be strongly pulled through targeted and precise crowds.

② Qianchuan’s live broadcast room: The conversion goals are comments, attention, and shopping cart clicks, which are data labels, and shopping cart orders are transaction labels, so the live broadcast room needs these two label data.

③ If Qianchuan needs to tag the live broadcast room at the beginning, you only need to enter the live broadcast room and comment on the first day. In addition, the anchor needs to cooperate in keeping data tags at all times.

8. Does Qianchuan need to take a new plan every day?

Qianchuan does not need to build a new plan every day, and does not need to start a new plan under any circumstances

① Product promotion: When a new product is launched (shown in the single digit or hundred digits on the first day, a new plan will be launched from the next day), a new plan needs to be launched at the end of the product life cycle, the conversion cost is too high (more than 10 orders are completed and the cost is more than twice the bid), the original plan is abandoned and a new plan is launched directly.

② Promote the live broadcast room: When the ROI of the plan exceeds the tolerance range, a new plan can be started. When the plan has not entered the learning stage for 1 minute, a new plan can be started immediately. When the plan learning fails or the cost is invalid, a new plan can be started immediately.

③Only when the original plan data is not good do you need to start a new plan, otherwise you will keep running

9. How to set a more reasonable price in Qianchuan?

Taking the overall gross profit of the product as the upper limit, 90% of the signing fee of 158 yuan = 142.2*gross profit margin.

① Promote products, starting with the upper limit of gross profit from signing for them. After planning to complete 5-10 orders, lower the price based on the actual conversion cost. If you fail to achieve sales, you can adopt a bidding method of starting high and ending low.

② Promote the live broadcast room: start with the gross profit of signing as the upper limit (planned budget 300). After the plan is consumed, adjust the second plan bid according to the actual conversion cost, and so on to test the bottom price for your own live broadcast room.

10. How to customize crowd settings in Qianchuan?

Whether promoting products or live streaming, you can customize the target audience based on behaviors, interests, experts, etc.

① Behavior: Reading, searching, watching and other behaviors that have already occurred have high contribution value and high activity. They can be targeted separately and will have a shorter learning time.

② Interest: Users may have interests, but potential groups that have not yet occurred can be targeted separately, which requires a longer learning time

③ Experts: People who have similar interactive behaviors as the experts’ fans (follow, comment, click to share, watch live broadcasts, comment on live broadcasts, reward live broadcasts, click on live broadcast products, click on shopping carts, and place orders on shopping carts). They can be targeted individually or cross-targeted with behavioral interests.

11. Can the plan be suspended?

Yes, but it is not recommended to restart a suspended plan.

① Matching people: After pausing, the matching process will restart and rematch the people, instead of continuing the previous one. There is no learning period for the new plan, so the people are very likely to go astray.

② Competition: When restarting the plan, the competitors you face are different. Not easy to grab

Summary: For a plan that is running well, it is not recommended to pause the plan. If it is not running well, you can start a new plan.

Conclusion: Opening a huge Qianchuan account is just a starting point, and operation is the most important thing. You can comment and reply regarding account opening and operation, and we can discuss together.

The above are the answers to the frequently asked questions about Juliang Qianchuan.

Related articles:

Detailed explanation of the new rules for huge amount of Qianchuan investment

High ROI skills for massive Qianchuan investment!

How to place advertisements in Juliang Qianchuan live broadcast room

Massive Qianchuan advertising data and A/B testing!

Author: Zhou Enyong

Source: Zhou Enyong