Attracting new users: 10 common channel classifications and 100 channel summaries for APP promotion

Nowadays, it is becoming more and more difficult to promote APP , and choosing a good channel is undoubtedly very important. This article shares with you the relevant knowledge of APP promotion channels . APP promotion is mainly divided into two promotion methods: online promotion and offline promotion . Online promotion includes different promotion channels such as application market , self-media , and points wall .

1. Application market channels

Listing an APP on the application market channel is the first step in promotion and is also the main source of initial downloads for the product. Each application market has free resource positions such as first releases , as well as content promotion methods such as forums. It is necessary to be familiar with the specific rules of each market.

Specifically, the application market includes the following categories:

App stores : App Store, Jifeng, Anzhi, App Store , 91, Mumayi , Google Store, HTC Mall, Xiaomi, Huawei, Meizu, OPPO, 360 Electronic Market and other app stores. In the initial stage, all channels should be covered and the best channels should be found for key operations .

Operator platforms: MM Community, Wo Store, Tianyi Space, Tencent Application Center, etc.

Wap sites: Paojiao, Tianwang, Lexun, Yisou, etc.

Web download sites: Sky, Huajun, Feifan, Greensoft, etc.

iOS release channels: APPstore, 91 Assistant , pp Assistant, NetEase User Center, Syncios , Kuaiyong Apple Assistant, etc.

2. Promotion channels of points wall

Points wall refers to the integration of points tasks in high- traffic apps, allowing users to earn points through downloading, registering, and other behaviors. The main channels include Weiyun, Youmi, Wanpu, etc., which require capital investment.

3. Ranking promotion method

Ranking manipulation means making your app rank at the top of the app market rankings . It is an informal operation, but many people still use it. The ranking of the app market's rankings will take into account many factors such as download volume and user reviews. The app market wants to recommend good apps to users, and what you need to do to brush the rankings is to make your app a "good app" recognized by the app market.

4. Promotion on social platforms

You can promote your application through self-media channels such as Weibo and official accounts , or you can cooperate with a third party and promote it through methods such as placing information flow ads .

5. Exchange promotion

This is also a common promotion method. You can find other applications with built-in recommendation positions in their products to exchange traffic and promote each other. If you can't find a good partner, you can buy traffic and promote each other. As for where to find cooperation in exchanging or buying traffic, it can be achieved through relevant third-party platforms.

6. Pre-installed by mobile phone manufacturers

This is a very old-fashioned but also very effective promotion method. When the mobile Internet just started in 2011, we went to places where we bought mobile phones and asked the boss to pre-install the app for us. Although it was troublesome, it was low-cost. Those who had money could directly contact the mobile phone manufacturers to discuss pre-installation cooperation.

7. Download offline and get gifts

A few years ago, there was a street in Beijing where you could scan codes and win prizes by downloading an app. The prizes ranged from a bottle of water at the beginning to a thermos cup and a doll later. The price of the prizes ranged from a few yuan to dozens of yuan. It is still a good channel to try, but the installation of the APP requires many steps and downloading. Users can follow the official account or mini-program , download it from the page and then claim the prize.

8. Content Promotion

To promote content, you can create your own public account or Weibo, or post in online forums for exposure. You can also create brand promotion entries in Baidu Encyclopedia , 360 Encyclopedia, etc.

9.PR Communication

Increasing product downloads through brand marketing , APP promotion is actually also a marketing process, which arouses user interest through exposure through various channels.

10. Fission promotion

Fission is a common tactic used by growth hackers , which involves inviting new users by forwarding messages from old users. For example, Pinduoduo and Qutoutiao are both industry models.

In summary, there are only three strategies for APP promotion. The first is traffic diversion, which is to guide users to download through official accounts, Weibo, mini-programs or other APPs; the second is information exposure, which is to let users know about your product and generate interest through e-marketplace, PR, event promotion and content dissemination; the third is recommendation, which is to bring downloads through face-to-face recommendations through offline channels or fission recommendations from acquaintances.

For point wall promotion, please contact Xiaomaowan for trial play : www.xiaomaowan.com

Source: Zhuge io Data Coach