Moxtra Xu Congyi: "Geek" collaboration helps team growth and creates a one-stop communication experience

As we all know, cloud computing, big data, mobility and social networks are the four major trends in today's society, which are having a profound impact on all walks of life. Among them, mobility is something that each of us has experienced personally. It is no longer a new thing that smart terminals are deeply integrated into corporate offices. However, how to provide an efficient tool across various terminals and platforms to use good mobile collaboration services in the enterprise? How can enterprises manage a variety of smart terminals and employees in a unified manner? This new problem has given Moxtra new opportunities and challenges.

Xu Congyi, Technical Director of Moxtra China, has more than ten years of senior experience in the field of communication and collaboration. He is an expert in desktop sharing technology, image and video compression, and has applied for and obtained patents approved and issued by the United States in this field. He is also experienced in high-performance network programming and mobile application development.

[[130438]]

Xu Congyi, Technical Director of Moxtra China

One Center: User Experience First in the Mobile Internet Era

When the development of the Internet tended to be stable, Moxtra had already smelled the smell that mobile Internet would become the next explosion point, and perceived the opportunities and challenges that would come in the field of mobile Internet collaboration. The original intention of Moxtra's research and development, which combines Mobile and Extra, is to give priority to user experience in the mobile Internet era and provide enterprises with a one-stop communication and collaboration solution, thereby improving the competitive advantage of enterprises and organizations.

Born out of the WebEx team, Moxtra naturally has strong technical advantages in the field of collaboration. As a startup company from Silicon Valley in the United States, in response to global market demand at the beginning of the design, it once integrated excellent applications such as Facebook and Dropbox with its own applications, so that users can enjoy a very good and efficient collaboration experience. After entering the Chinese market with these rich experiences, Moxtra is also actively doing some investigations and research, and strives to integrate some applications that meet the usage habits of Chinese users according to the specific conditions of Chinese users. When serving corporate users, some special customization options will also be provided to meet their individual needs. Xu Congyi told reporters that Moxtra's positioning is based on different user needs, establishing efficient collaboration on the basis of mobile Internet, and focusing on mobile collaboration, which is different from the current common enterprises that simply take mobile as the first step.

Two basic points: SDK users and Service users work together

Moxtra's users in China are mainly divided into two types: service users and SDK users. Moxtra will deal with different user characteristics in a targeted manner. For example, in terms of service quality assurance, there will be some standard service agreements for ordinary service users; for SDK users and some partners, we will negotiate with them on how to provide better service quality agreements.

Regardless of the type of user, Moxtra will include users in product performance improvement, demand collection, and experience optimization, allowing them to participate in product improvement. Both types of users are equally important to Moxtra, and they complement and promote each other in business development.

Currently, Moxtra provides four-dimensional communication services. On the one hand, in the cloud environment, it continuously optimizes, adjusts, and improves the user experience in text annotation, audio and video conferencing, and instant communication. For these users, they can get a better collaborative solution without any technical support.

For SDK users, Moxtra mainly focuses on cooperation with large vertical enterprises and solution providers. Unlike other SDK services, in addition to covering the above-mentioned Service areas, Moxtra provides a solution-based SDK. It is not only a general operating API, but also some rich UI interaction functions in mobile collaboration are packaged in the SDK. On the one hand, developers can add very rich collaborative functions to the application through some simple codes, some case code guidance, and document guidance, and quickly improve their product positioning and competitive advantages. On the other hand, Moxtra will open many interfaces and customized scalability, allowing developers to set them according to different needs after integrating the application. So that developers only need to do very little work to ensure that the complex user experience communication process can be integrated into his system.

Currently, Moxtra has opened four different SDKs and supports the stability and security of the entire system through technical guarantees such as load balancing, backup, and standard secure communications. In addition, Moxtra's early warning system always monitors the operation of the backend server. If there is an early warning, it will notify the operation and maintenance personnel at any time, so that users can obtain efficient and secure services anytime and anywhere.

Three-step strategy: Focus on breakthroughs and strengthen ecosystem construction

In China, many people think that the development of cross-border platforms is not mature yet, so they are not optimistic about this market. In fact, if you want to improve your core competitiveness on cross-border platforms, you still need to strengthen the construction of your own ecosystem. In this regard, Moxtra strives to build through a "three-step" strategy.

First, we will focus on breakthroughs in vertical industries. Moxtra currently uses some industries with relatively good information development as breakthrough points, thereby driving the development of the entire industry and gradually forming such an ecosystem, including the design field, education field, media industry, etc.

The second point is to learn from the successful advantages of foreign countries. Moxtra actually already has many SDK partners abroad, serving SDI, etc. Through these successful experiences, we can accelerate the development of the Chinese market.

Third, SDK and Service users should work on two legs, collect requirements from both sides, promote and complement each other, and continuously improve. Interact with partners in market and technology. For example, regular technical exchanges, including abstracting user needs, how to make choices, sharing market resources, etc.

The arrival of the 4G era: strategic planning and victory over thousands of miles away

On February 27, China Telecom and China Unicom opened 4G licenses, which means that voice and video can be played better on mobile terminals, and puts higher requirements on the entire mobile Internet technology. For Moxtra, it is also an opportunity.

At the recent Apple conference, we can see a large number of visual interactive elements, smart scenes, etc. In fact, it also implies that the visual collaboration concept of Moxtra is better reflected. Moxtra is actually a multi-dimensional collaboration space, focusing on a holistic and comprehensive collaboration concept, combining one-way technologies together to provide better technical support to developers.

In the future, Moxtra will continue to focus on mobile Internet and collaboration, while also taking into account cross-border collaboration. On the one hand, it will take technology as the foundation, and on the other hand, it will take users as the core, to achieve win-win results in all aspects.

Finally, let’s end with the example Xu Congyi gave us from the movie “Interstellar” released last year, to see if everyone can better understand the importance of the concept of dimension: “At the end of the movie, when the protagonist enters the five-dimensional space, he can grasp the future development of mankind. In fact, at Moxtra, we are talking about users and developers in the field of collaboration, with a higher dimension, so that they can strategize and win in the field of collaboration.”