14,000 apps were removed from the shelves at the same time, and Apple once again triggered a delisting storm!

Most of the apps that were removed from the shelves were of low quality. So many low-quality products are not healthy for the App Store ecosystem. Users often see a large number of apps that have been ranked at the top of the overall list through manipulation or a large number of duplicate apps, which will cause a worse impression of the App Store and even the iPhone (this is also the reason why Apple reduced the traffic of the free and paid lists and even cancelled the best-selling list in the new version of the App Store iOS 11 announced at WWDC 2017).

Importance of the update:

1. Please note that the App should be continuously updated so that new packages are not easily removed from the App Store, especially for medical applications (1.4.2 has clear requirements). Of course, recently everyone has been rejected for reasons like 2.1, 2.3, 3.2.1, etc. If you already have an app online, it is much easier to update it than to re-list it;
2. Update the App to remind users to use it;

3. During the update process, you can improve the App ranking and gain exposure by changing descriptions, keywords , etc.

Therefore, if you have many apps, it is best not to upload all of them using the same developer account , so as to avoid other apps being punished due to the violation of one app.

When registering different developer accounts, try not to use the same developer identity information , as this is likely to have a collateral impact on each other. (If the developer account is purchased through a third party, you need to pay more attention to this point. Many sellers will register multiple developer accounts with the same information)

Therefore, as a qualified developer, you should continue to pay attention to App dynamics, understand recent policies, continuously update and innovate, and let Apple see your sincerity. As a professional domestic mobile Internet market data analysis platform, we hope that Qimai Data will provide you with timely and accurate App data, Apple policy changes and interpretations, so that everyone can be the first to understand the stories behind these data and policies, and no longer bow to Apple!