How to adjust the high cost of bidding ocpc? Done in 4 steps!

How to adjust the high cost of bidding ocpc?

When it comes to the rising cost of bidding ocpc, the first reaction of many bidders is to lower their bids or suspend their accounts. If you think so, you are wrong!

Regarding the issue of high cost of bidding ocpc, we should not generalize it, but look at it from two perspectives. Therefore, the first step is not to lower the price or suspend the account, but to determine the specific situation of the account and then make targeted optimization adjustments.

Analysis of high cost of bidding ocpc

The cost of bidding ocpc is high. First of all, we need to determine whether the cost of the account has suddenly soared within the short video room, or whether the cost has always been high.

1) Cost surge in a short period of time

If it was 80 yesterday and suddenly reached 100 today, and the cost of bidding ocpc suddenly soared, then don't be too anxious. There is a high probability that the cost will drop tomorrow, so just wait and observe.

2) Costs have always been high

If the cost is very high for a long time, you can follow the steps below to eliminate and optimize:

How to adjust the high cost of bidding ocpc - the first step

Check whether the conversion channel is normal

Confirm whether there is any interruption in the feedback from the bidding promotion account, whether the actual conversion data of the account is consistent with the report, and check for increased costs due to the conversion channel. This is also a step that people often overlook, so remember it!

How to adjust the high cost of bidding ocpc - Step 2

Check whether the search term premium is serious

If the search term premium is very serious, you need to pause the keywords with particularly high click prices and no conversions.

How to adjust the high cost of bidding ocpc - Step 3

Check whether some invalid traffic is matched

For those keywords that cannot be converted at all and are completely irrelevant, they should be treated as negative words.

How to adjust the high cost of bidding ocpc - Step 4

If all the above are checked and there are no problems, you need to check the page and creative, and check the relevance of the page and creative.

Author: Houchang College

Source: Houchang College