How to use Xiaohongshu to accurately attract traffic?

Traffic generation has always been the beginning. No matter how many good projects you have, without traffic, it will be useless. Everything is difficult at the beginning, and traffic generation is even more difficult. A good start in drainage is equivalent to 80% success. The current fan acquisition trends are generally: difficult to acquire, high cost, few channels, and low traffic.

On the back end, the requirement is that the profit must be large enough; on the front end, it is about the accuracy of the fans. Whoever can attract more accurate traffic will have more and better monetization opportunities.

How to attract accurate traffic? This is the answer this article wants to tell you.

Xiaohongshu - my base for recommendation.

What is Xiaohongshu? Maybe some friends don’t know, let me briefly introduce it:

Xiaohongshu APP has a large number of female fans, whose ages range from 20 to 40. They have strong purchasing power, high ability to identify products, high requirements for quality, and low sensitivity to prices.

In Xiaohongshu, users send valuable tips to the community by posting notes and sharing shopping experiences. Other users then browse the notes through active searches and system recommendations, and comment on and share the notes.

They will choose to buy better products, and the Xiaohongshu community will also push valuable strategy feedback to other users based on their likes, views, and comments for further dissemination.

Due to the high flow of information in the community and the obvious tool-guiding nature of the guides, some female users who have been browsing Xiaohongshu for a long time will be stimulated to develop needs through these shared guides even if they have no needs at all.

Xiaohongshu’s model is: e-commerce + Weibo.

But it is not completely equal to e-commerce or Weibo. It tends to develop in the direction of content-based and big V-oriented. If your content is prominent enough and good enough, then the scope of its dissemination may be 10x10x10x10····. Therefore, the dissemination effect of Xiaohongshu cannot be ignored.

1. Account Registration and Settings

Xiaohongshu registration process:

When a new user logs in for the first time, in addition to completing the information, he or she must also select 4 contents of interest. This content of interest not only determines what kind of content the system will automatically push to you, but also determines your future output content.

For example: If you sell beauty products, you can choose skin care, makeup, mother and baby, and fashion.

According to the analysis at the beginning, the user population of Xiaohongshu APP is mostly female users aged between 20 and 40. Their characteristics are: chasing stars, watching TV series, loving beauty, shopping, eating, shopping malls, fitness and yoga...

Choose corresponding products based on these characteristics and set corresponding marketing strategies - whoever can capture women's hearts can capture their wallets.

2. How to publish notes?

1. Note-taking rules

Here we will mainly talk about using Xiaohongshu notes to attract traffic. What you need to pay attention to is that your notes must be original, including pictures and text, otherwise they will not be recommended by the system.

Without recommendations, there will be no exposure and no traffic. When many people use Xiaohongshu, they copy other people’s content and post it, but they end up not getting a single like, comment, or collection.

The reason is that your notes contain other non-original content, so they cannot be recommended by the system.

2. Originality

I believe that most women who sell cosmetics have some knowledge about beauty and skin care.

If you know more about a certain aspect or field, you can create your own original content and share your true feelings.

3. Pseudo-originality

Let’s talk about another method: pseudo-originality.

Simply put, it means copying and moving it, and then modifying it into a new article.

You can go to Sina Weibo to find the product articles you need. Why do we recommend moving from Sina Weibo?

Because Xiaohongshu's display method is similar to Sina Weibo: content + pictures, plus the social attributes of Weibo, there is a certain overlap between the two.

The correct way to search is:

For example: If you are selling cosmetic products - go directly to Sina Weibo - search for keywords first - then search for users.

You can find a lot of vertical industry accounts on Weibo, then copy them one by one, modify them and post them on Xiaohongshu.

After dealing with the content, don’t forget one more thing: pictures. Xiaohongshu's system also detects pictures. Here are two ways to avoid the system's detection of pictures:

1. Use the screenshot function: It’s very simple, just save the original picture, and then take a screenshot based on the original picture, so that you will have a brand new picture.

2. Use software to modify the MD5 value: MD5 is equivalent to the ID number, which is unique for each person. The same is true for pictures. However, if the MD5 is modified, although it looks like the same picture, it is recognized by the system as two different pictures.

Do you understand? This means it has been modified.

3. How to use Xiaohongshu to attract traffic ?

There is a taboo in Xiaohongshu's traffic diversion: when sharing notes, you cannot directly leave your contact information (WeChat, QQ, etc.) in your notes. The platform's detection is very strict. If caught, you will be banned for 3 days, 30 days or even permanently. So how can you attract people to your private account?

I have two methods to recommend to you:

1. Comment and private message traffic

Through the user's comments, private messages are directed to personal accounts. See the example:

When a user asks you where to buy, you can reply directly to induce them to chat with you privately; or you can re-register a small account and leave your contact information on the avatar or user name.

When leaving contact information, use the Chinese characters that sound like numbers! For example: 1234 sounds like Yi Er San Si. Try to use the surname as the first character, such as: 微同魏. Weil thought carefully.

In addition, the main account can guide users to follow the small account in the "Share Notes" comments, or the small account can directly reply to the user, which are both effective methods.

2. Personal brand word diversion

The principle of this method is:

Through third-party platforms to guide, do some long-tail keyword rankings that few people do, platforms such as: Taobao, Baidu...

Steps:

①First we need to create a special keyword ranking, such as: XX share

② Publish an article about our personal brand words on a high-authority platform. Platforms you can choose from: Sina Blog, Baijiahao, Xiongzhanghao, and Sohuhao. The purpose is to have our articles included in Baidu.

Similarly, if you have a Taobao store, you can also create a store, use long-tail keywords, and guide users to search on the platform.

③ Taking the WeChat business selling weight loss products as an example, the title format is: XX sharing, sharing my methods and experience on how I successfully lost 20 pounds in three months.

④Insert your contact information into the article. It is recommended to leave your WeChat ID in the form of a picture. In this way, when others search for XXX share on Baidu search engine, they will see our article and find our contact information in the article.

For Taobao stores, you can turn articles into pictures and put them on the details page to guide users to pay attention and add contact information.

⑤When someone leaves a message in our Xiaohongshu notes or comments. If someone asks us where to buy this product, we can respond like this:

Baidu search: xx share.

Taobao search: xx share.

This way, when you search, you can directly find your contact information. Finally, Xiaohongshu’s rules are stricter than other similar platforms, but the stricter the platform, the more accurate the fans; the more accurate the fans, the more valuable they are.

What I shared today will not have any effect if you just read it and then apply it once. Repeated practice and observation and accumulation of experience are the attitudes that a successful person should have. You don't do it because there is hope, but you can see hope only by doing it.

Source: Lu Songsong's blog