APP wants to become popular overnight? 5 ways to become popular as long as you do it!

With the popularity of mobile Internet finance and social products, there are now more and more apps in these two areas. With so many apps, everyone is thinking about how to attract users, but traditional methods are relatively slow, so everyone comes to ask me if there is any way or shortcut to make their own products become a hit. So, while eating rice noodles at noon, I thought about the following five methods based on what I saw and heard, and I give them to your reference. Moreover, as long as you achieve the following four methods, your App will be a hit.

The first type: money-burning type

This method requires that the investor or entrepreneur is very rich. No matter how rich they are, they can easily spend at least 1 billion or 2 billion. 2 billion to buy 100 million users, 6 billion to buy 200 million users. There are only 600 million mobile phone users. After buying 100 million or 200 million users, the company can be considered to have obtained a ticket to the mobile Internet . Representative cases are Didi Dache, Kuaidi Dache, and now Jiedaibao . Although Jiedaibao has many textual pitfalls, it has become a hit thanks to its money-burning model. The advantage of this method is that it is simple, crude, powerful, and can accumulate a large number of users in an instant.

The second type: resource-based

Now when it comes to resources, I think everyone will say that they have resources, but it is impossible to measure how much the resources are worth and how great they are. However, judging from some cases, these resources are at least worth hundreds of millions of dollars, because worthless resources have no value either. Representative cases are WeChat, Duokan, and Qunar . After my analysis, WeChat became popular in the first place because of the resources of Tencent's QQ, Duokan has Xiaomi's built-in resources, and Qunar is invested by Baidu. As long as Baidu searches for travel-related content, most of the top results will include Qunar. These are all traffic resources. The advantage of having strong resources is that you become popular instantly.

The third type: people with connections

The connections here are mainly high-end connections. For example, you have particularly good connections in the chairman circle, investment circle, and CEO circle. This good relationship means that when you ask these CEOs and investors to help you install an app or experience a product test, they will all give you face. This is a truly good relationship, which means that you are the big brother and everyone will give you face. At the same time, the number of your network resources is extremely large, reaching tens of thousands. So if you launch a new product, it will also become a hit.

Representative examples include the once popular products such as Today’s Special Hotel, Wandoujia , and now Chitu. The appeal and brand effect of high-end connections are of immeasurable value.

The fourth type: hype type

To be able to hype something literally means to be able to create news and attract attention. Representative cases are JD.com and Xiaomi. Think about the past of Xiaomi, which occupied the headlines of various media every day. This was also the foundation of Xiaomi. However, with the diversification of Xiaomi's products, the hype could not be concentrated and it gradually became quiet. However, there would occasionally be some chicken soup or something like that, which seemed like a spent force and users were probably tired of it.

However, JD.com's Dong Ge has learned Xiaomi's hype and has come up with new tricks. You see, ever since Milk Tea has been around, there has always been news about JD.com, whether it is through the media or through the mouth of some company executives, there is always news. Look at the past three years of the Internet, Dong Ge and Milk Tea have never been quiet. Their love story has spread three or four sides of the Internet, and it has also spanned the technology circle and the media circle. They broke up, took wedding photos, opened a milk tea shop, got a marriage certificate, and Dong Ge's salary became one yuan. Their love story and married life have always touched the hearts of countless industry insiders, media people, and netizens.

Behind the hype is the fact that JD.com's performance is getting better and better. Look at JD.com's total transaction volume in the second quarter, which reached 114.5 billion yuan, a year-on-year increase of 82%... Everyone should understand how smart Dong Ge is. Just falling in love can increase performance by 82%. Dong Ge can be regarded as a top expert in the marketing industry. Hype is a sustainable marketing method. As long as there is a hot spot and the media helps you, your product may become an instant hit. So as long as you are willing to keep hyping up good hot spots, you can become popular.

The fifth type: slot type

The type with complaints actually mainly refers to products. Your product can inspire reverse thinking and make users want to complain or scold you. In fact, from a positive perspective, it is a product that can open users' minds. Representative works include products such as Wumi, Lianmeng, and Zuji . The main reason why these products became an instant hit is that they were able to use reverse thinking to evolve new product features from very ordinary product models, thereby attracting a large number of users. Of course, these products lack the follow-up durability. Once users play with them for a long time, they will enter a state of fatigue, which means that the product will go downhill. But no matter what, they are all popular and must-have characteristics.

All the methods listed above are ways to make a product become popular in a short period of time, which can be regarded as an answer to the questions raised by some entrepreneurs. If you want to become popular overnight, you must have these conditions. There is no other way. We can analyze that the new products in the current mobile Internet industry are basically these five methods. In fact, they are also very consistent with the law of the underworld. Among most mobile Internet products, 20% of the products are successful in this way, while the other 80% of the products are the result of long-term accumulation, little by little, day after day, year after year, through hard work to succeed.

APP Top Promotion (www.opp2.com) is the top mobile application promotion platform in China, focusing on mobile application promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing App marketing dry goods . Welcome to follow the official WeChat public account : appganhuo

This article is compiled and published by (APP Top Promotion). Reprinting must include a link to this article. Violators will be held accountable.