[Case sharing] How did she gain 1 million followers in just two months?

1. My date was disrupted

I was supposed to go on a date, and with my quilt, we would spend every night together until dawn.

However, Demacia suddenly sent me a dream, and another little goblin disturbed my heart. This little goblin is PAPI, whom I want to share with you today.

There was a legend in 2015 that the dividends of WeChat had ended, and similarly, the dividends of Weibo had ended many years earlier.

What do you want to express?

What I actually want to say is: It’s impossible for me to become famous overnight again.

This reminds me of another sentence: The reason why my article cannot be on the front page is because I am not familiar with the editor.

Then I remembered another sentence: She has a high salary because she slept with her boss.

Yeah?

It seems to be, but it also seems not to be.

It is indeed possible to get your article on the front page if you are familiar with the editor, but if the editor is not the boss, or the article is really bad, the editor may lose his job. Unless the author and the editor have a vested interest, the author is nothing more than a person who is trying to get something for free from the editor.

I don't really say bad words.

There are also those who climb into the boss's bed, and either get promoted but be thrown home by the boss as a shrew to kill the mistress, or get killed by the shrew as a mistress.

2. PAPI Sauce

In the last two months of 2015, PAPI Jiang suddenly became an Internet celebrity and currently operates a Miaopai account, a Weibo account and two public accounts.

As of now, the Miaopai account has 1,050,741 followers, the Weibo account has 1,502,754 followers, and the WeChat public account has countless followers. The reading volume of the two most recent articles published by the two public accounts are respectively over 100,000 and 2,017 likes for the large account, and 8,868 likes for the small account.

If I were to create a headline-grabbing post, I would probably say something like, "How did this young woman gain one million followers in two months?"

If you want to be more aggressive with your clickbait, you can try something fake and total up the number of all fans, and add up the number of fans of Miaopai Weibo and the public account, if the number of fans can be obtained.

It turned out that the number of fans reached over 3 million in two months, which is very good both from the perspective of marketing and communication.

PAPI is already married. If she wants to attract more attention, her stories might be about married women.

Off topic.

But it is true that she became famous.

3. What was she doing before she became famous?

Just now I told you about the operation method of the clickbait headline party. Now I will tell you how to expose this clickbait headline party.

Self-destruction, okay, I'm drunk too.

Let’s talk about Weibo first. The first message on PAPI Jiang’s Weibo was published on April 23, 2012.

The first message on Miaopai was released on July 27, and Weibo began to repost Miaopai videos at about the same time.

On July 13, PAPI Jiang released her first message on WeChat public account.

What does this mean?

Judging from the earliest content on PAPI Jiang’s official account, she initially posted some spoof videos that are easiest for us to get started with. Later, she switched to Miaopai, and her approach remained basically unchanged.

At that time, what PAPI Jiang released was not attractive and was generally not worth watching.

It wasn't until around October that her style suddenly changed. She began using a voice changer to post original content, rather than lip syncing or simple spoofs. Her seemingly nonsensical complaints actually had very rigorous logic.

After that, PAPI Jiang's number of fans, readings, likes and comments on Weibo, WeChat and Miaopai continued to rise, and she quickly accumulated millions of fans in just two months.

4. Why is she so popular?

When PAPI Jiang was building her own IP, there was a period of exploration and transition.

At the beginning, PAPI Jiang followed a similar path as everyone else, just doing spoofs and lip syncing. There was not much difference in the content, but she accumulated a group of loyal fans.

Although it was not much, it became the basis for her subsequent explosion.

I have mentioned this repeatedly in my previous articles. Communication requires a basic soil. No matter how excellent the content is, it is impossible to explode without this soil. If you don’t believe me, try using an account that has no fans to post PAPI Jiang’s content. When she first became popular, many people didn’t know her.

If content supremacy works, theoretically you can also become famous.

Many people in the media circle suddenly have over 100,000 views for an article, and this is because the basic soil is fertile.

But back to the topic, having the soil is only the first step, and excellent content is the key to success.

As a woman who possesses both beauty and talent (I don't agree with what she said herself), it is not a problem for PAPI to accumulate some fans by making spoofs, but it is not a problem for her to become a big star by breaking out.

So in the first three months, PAPI Sauce was not very popular.

5. Excellent content

There is no such thing as bonuses when it comes to excellent content.

Everyone said that Weibo was failing, but PAPI actually made a comeback with Weibo. Everyone said that the dividends of WeChat were over, but PAPI achieved over 100,000 followers in just a few months.

That’s the power of great content.

In terms of content creation, PAPI Jiang fully combines her knowledge of film and television. Her serious and irrelevant speech, coupled with the detached feeling of the voice changer, naturally attracts the audience's attention.

In addition, although she has a flat chest, she still has a good appearance.

Therefore, in the process of building our own media, we must make full use of our professional knowledge. If we do not have professional knowledge, then choose our own interests, and then spend a few months reading all the books and news that can be found in this profession.

Devilish training.

Also, PAPI Jiang’s content is different from other videos on Miaopai. She doesn’t just record and post them casually. Instead, she edits them and has a plot script. This is where her professional background in film and television comes into play.

PAPI Jiang’s videos have a strong sense of rhythm and the content is dramatic.

The last point is that PAPI is not fighting alone, she should be a team.

Her first public post was a video with two people and a photographer in the video. Some later programs also show obvious traces of the presence of photographers.

If you can form a group, then form a group. Self-media has moved beyond the era of fighting alone. Fighting alone is very difficult.

6. Let’s summarize

There are several reasons why PAPI sauce became popular in the past two months:

• 1. Trial and error and exploration of early content;
• 2. Original content;
• 3. Optimize content through rhythm editing;
• 4. Grasp the hot topics;
• 5. Behind the seemingly spoof, there is a very professional team;
• 6. PAPI sauce is fun;
• 7. Really talented.

This is not something that one person can play with at home. It is a planned and premeditated entrepreneurial project.

Suddenly I thought of a sentence: You can’t learn to be called Xiaomi, and you can’t learn to be called Chu Cheng.

If you can’t learn it, you really can’t learn it. The reasons for failure are similar, but the reasons for success are many and varied.

Whether it is called an internet celebrity or self-media, this is a human-based industry. A successful self-media or internet celebrity is the recognition of this person and his or her talents by readers and audiences. If it is separated from this actual person, only an empty shell will remain, and this shell is of little value.

We can't look like PAPI-chan, and we can't learn her temperament. Even her flat chest (not as big as mine) is her characteristic, and no one can learn that, not to mention her talent.

I share the case of PAPI Jiang just to illustrate a point: if you want to be an excellent internet celebrity and self-media, it is not enough to be malicious and write bad articles. You need a lot of soft content behind it to pave the way.

For example, in the case of PAPI Jiang, there is video editing, a lot of professional knowledge in film and television, and even her personal temperament.

Any case of becoming popular is the result of the combined effect of many comprehensive factors.

I can’t learn it either, so I can only write the manuscript seriously, working hard on one article at a time.

The first month of the new year is already halfway over. This article, which seems to be an eye-catching one, is actually a return to my old routine. Let us calm down and settle ourselves down.

Why do I like to reason so much? Hey, I am obviously still very young.

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This article was compiled and published by (APP Top Promotion) by @Eric. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!