What are the Google SEO optimization techniques? Does Google SEO promotion really work?

Most domestic companies basically have their own ideas during the actual process of website construction, for example, they may think of their own construction plans. Judging from the current situation of foreign trade construction, if we really want to do relevant optimization and promotion, there are many different options to choose from. So what are the Google SEO optimization techniques? Does Google SEO promotion really work? Let’s learn more about it with Dongguan SEO Feng Chao!

What are the Google SEO optimization techniques? Does Google SEO promotion really work?

1) Frequently visit foreign trade forums, or foreign forums. During the process of optimizing and promoting Shijiazhuang foreign trade websites, you can choose to frequently visit forums, because there are many needs in the forums, and basically they are linked through communication or intentional communication. Most of them will put forward some different conditions. If you think it is more appropriate, you can click on the links in these exchanges. Of course, you may also visit domestic foreign trade forums. There are many veterans in this round of forums, but they will tell everyone about the relevant risks from time to time, so when optimizing foreign trade websites, you must continue to communicate.

2) Make full use of free resources. If you want to better optimize and promote Shijiazhuang foreign trade website, then the actual selection process of the entire website category is completely related to the ultimate victory of the entire website. Therefore, in this case, you can effectively understand it in some other countries or associations. If you can use relevant software to find such a situation, there will be more detailed information in this website. Therefore, whether it is a forum, blog or other things, it is not so easy to optimize. After all, this is a very technical matter.

What are the Google SEO optimization techniques? Does Google SEO promotion really work?

1. Image ALT tag optimization

ALT tags play an important role in image SEO, although Google does a very good job of determining the value and relevance of content to users. But despite this, Google is still a machine and needs human help to understand visual elements, so it is necessary to tell the search engine the meaning of the image through the ALT attribute of the image Img.
1. Since image searches account for 15%-16% of web searches, users are more likely to click on images than on text.
2. For core images on the website, such as product images, corresponding optimization can be made. Static images and background images in the template do not need to be optimized.

Ps: SHOPYY website has automatically added ALT tags to product-related images on all pages, such as: home page, category list, brand product list, tagged product list, search product list, special product list, product detail page, special page, other pages, etc.

2. H1 tag optimization

H1 occupies a very important position in the website content page. For search engines, H1 is unique on the page. If there are multiple H1 tags, the search engine does not know where the focus of the page is. The H1 tag loses its meaning and may also be considered cheating by the search engine and be demoted.
1. You can add keywords in the H1 tag to help improve keyword rankings and increase page weight.
2. You can use the H1 tag to tell search engines the importance and theme of your page. The H1 tag can attract the attention of search engines. The purpose of doing this is to increase the weight of the homepage and the ranking of the homepage keywords.
3. The H1 tag can enhance the user experience. It is enlarged and bolded by default, which helps users to see the web page better. H1 is especially useful for people with visual impairments and those who use screen readers. Almost every major screen reader is able to jump to the H1 tag on a page to tell the visitor what the page is about.
Ps: SHOPYY automatically adds H1 tags to the following core optimized pages: category list page, tag list page, brand list page, search list page, product detail page, news page, other pages, etc.

3. URL Optimization

URL optimization plays an important role in determining the relevance of a page, and will directly affect the search engine's inclusion of the page, and will continue to affect the ranking and weight.
1. In order to enhance the friendliness of search engines, the website URL is usually displayed with a static ending of .HTML.
2. Search engines process static URLs differently from dynamic URLs. The speed of crawling static files is relatively faster. Users also don’t like URLs full of characters such as: “?”, “&” and “=”. Static URL, such as "goods-name-p23882.html", can reduce the difficulty of search engine inclusion, improve user experience, and help improve website rankings.
3. When search engines display search records, URLs containing product names can increase the probability of being clicked
Ps: The SHOPYY website has also standardized URLs, such as: product list page, product detail page, articles, special topics, search, other pages, etc.

Four: Sitemap (website map) optimization

A sitemap is a web page that specifies basic information about a website, such as its structure, columns, and content descriptions. Users can use the sitemap to quickly understand the information on a website. A well-designed Sitemap can help your website get a better ranking in search engines and give search engines a complete and clear guide.
1. Sitemaps can help webmasters inform search engines which pages on their websites are available for crawling.
2. SHOPYY's Sitemap mainly provides: optimization of core operational value pages such as categories and product URLs
3. Sitemap plays a role in promoting the inclusion of websites with a large number of products
4. For e-commerce websites with less content, functionality is relatively less important
Ps: The SHOPYY website has automatically generated XML files, such as: sitemap.xml, categories.xml, news.xml, tags.xml.

5. JSON-LD (Structured Data) Optimization

Before we understand JSON-LD, let's first understand what structured data is.

According to Google's official website, it is difficult for Google Search to understand the content of the page. However, you can help us by including structured data on your pages to give Google clear clues about what the page is about. Structured data is a standardized format for providing information about a page and categorizing the page's content.
Simply put, we tell Google what content the website has. For example: product information (price, name, inventory), review information (rating, number of reviews), etc. These contents can be directly displayed to search engines in a way that Google crawlers can understand, which helps to obtain more clicks and traffic.

And when you decide to provide Google with friendlier data, Google will also provide a friendlier experience for your potential users.
For example: After the SHOPYY product detail page is included, the effect displayed in the search engine is:
Ps: SHOPYY website has integrated JSON-LD data, such as: Website, Product, Review, Breadcrumbs.

6. Article update

The most important thing in this area is to keep updating, and to ensure the quality and readability of the article (remember it must be original, not plagiarized), and to layout keywords in the article, so as to guide spiders to crawl, thereby improving the website ranking.
Your articles can be written around user needs, and high-quality original articles can be displayed to users in a timely manner. In this way, your website will not only have a great improvement in traffic and user experience, so high-quality articles are a must!