Department KPI assessment indicators, how to quantify the work of the SEO department?

Many customers often ask what the SEO work content is, how to evaluate the KPI indicators of the outsourcing company, what are the department KPI evaluation indicators, and how to quantify the evaluation of the SEO department's work? Let's learn about it together with Dongguan SEO Feng Chao!

Department KPI assessment indicators, how to quantify the work of the SEO department?

Below we take the SEO optimization project of small and medium-sized websites as an example of work assessment content:

Early stage: 30-60 days of work content assessment
1. Competitor Analysis Report
2. Keyword analysis report
3. Long-tail keyword analysis report
3. Fine-tune the website layout and structure
4. Website programming implementation
5. Website TDK Modification
6. Editing and modifying website content
7. Website content quality inspection and modification
8. Adjustment of website friendly links
9. Basic website settings: 404 page, 301 redirect, map submission, URL standardization modification
10. Website program detection and fine-tuning
11. Code inspection and adjustment
12. Layout planning of website structure
13. Collect and organize industry-related information
14. Fine-tune website navigation and secondary navigation
15. External drainage 100-200 IP
16.......
17. Website IP/PV/UP data report
18. Keyword ranking cycle estimation report
19. Report on the work arrangements for next month

Maintenance period: Work content assessment after 60 days
1. 10-30 pseudo-original articles
2. Exchange and update 5-10 friendly links
3. Expand 10-15 long-tail keywords
4. Fine-tune the website 3-5 times
5. Analyze your competitors once
6. Analyze changes in industry demand once
7. Page production (made according to needs)
8. Optimize 5-10 articles on website content
9. External drainage 300-500IP
10.......
11. Website IP/PV/UP data report
12. Keyword ranking cycle estimation report
13. Next month's work content report includes how many keywords on the website are ranked on the previous page or the previous two pages within a period of time, or how many daily IPs the search traffic has reached in a few months. This seems to be a good performance evaluation standard, but it is not easy to accurately reflect the workload of the SEO outsourcing team. SEO optimization focuses on analysis and detail processing. There are more than 300 factors that affect SEO optimization, and not all of them can be included in the work content assessment.

SEO performance KPI assessment content (reference):
1. SEO traffic: increased by 6%
2. SEO traffic conversion rate: increased by 0.0005%
3. PR value: Find high-quality links, continue to post external links, and purchase high-quality links
4. The number of included articles increased by 2%
5. Alex's ranking: up 1500
6. Number of external links: Maintain the current number of external links and increase by 2%
7. Natural ranking: Ensure the existing natural ranking of the website and try to see if it can be improved.
8. Website IP: Increase by 2%