What is the general cost of an enterprise SEO outsourcing service company based on calculation method?

SEO outsourcing companies usually use keyword competitiveness as a reference price. Keyword competitiveness is also called Baidu Index. The more intense the competition, the more expensive it is. If it is an ordinary word, a group of 5-10 words will cost about 30,000 yuan a year. It also depends on the industry. For example, in the medical industry, tourism industry, and financial industry, even ordinary words are very expensive.

What is the general cost of an enterprise SEO outsourcing service company based on calculation method?

1. Factors that affect SEO outsourcing prices:
1. The value of the keyword itself: keyword part of speech, search volume, bid quantity, and bid price.
2. The value of keywords to the enterprise: the influence of keywords and the benefits that keywords can bring to the enterprise.
3. Keyword competitors: the number of competitors, the strength of competitors, and the advantages that competitors have accumulated.
4. Enterprise’s demand for optimization: Are keywords ranked on the first page? Page two? other?
5. Starting point for corporate website SEO: the degree to which the website needs to be modified, the richness of the website content, whether the website has been optimized before, and whether it has been penalized by search engines.
6. Scale of the website: Large-scale websites require more time to optimize more details.
Second, we need to make an SEO outsourcing quotation based on the following five parts:
1. Number of keyword search results
(A) There are less than 1 million search results: the competition is relatively low;
(B) 1-3 million search results: medium to small;
(C) 3-5 million search results: medium;
(D) 5-10 million search results: above average;
(E) Search results of more than 10 million: It is a high-difficulty word.
2. Baidu Index
(A) Search count is less than 100: less competitive;
(B) Search times 100-300: medium to small;
(C) 300-500 searches: medium;
(D) Search times 500-1000: above average;
(E) Search times over 1,000: High-difficulty words.
Search “Baidu Index” on Baidu to check the number of searches for the keyword you want to check.
3. Number of competitors
(A) There are no domain-level competitors in the search results: the competition is relatively low;
(B) There are 10-30 domain-level competitors in the search results: medium to small;
(C) 30-60 domain-level competitors in the search results: medium;
(D) There are 60-100 domain-level competitors in the search results: medium to high;
(E) There are more than 100 domain-level competitors in the search results: this is a high-difficulty keyword.
4. Competitor Strength on Page 1
(A) The first page competitors are all internal pages of ordinary websites (non-government, non-portal, non-industry websites): the competition is relatively small;
(B) The number of homepages of ordinary websites of competitors on the first page does not exceed 5: medium to small;
(C) First page competitors are all homepages of ordinary websites: medium;
(D) The first page competitors have more than 4 high-quality sites (industry sites, government sites, portal sites) homepages or directory pages: above average;
(E) There are more than 8 high-quality homepages or directory pages of competitors on the first page (industry sites, government sites, portal sites): these are high-difficulty words.

5. Number of PPC Sites
(A) 0 paid ranking sites: less competitive;
(B) 1-3 paid ranking sites: medium to small;
(C) PPC sites 3-6: medium;
(D) PPC sites 6-10: above average;
(E) There are more than 10 paid ranking sites: this is a high-difficulty keyword.
The above five reference indicators can be used to judge based on the actual situation of the keywords. If the overall difficulty is:

Conclusion:
SEO is a relatively special industry. Most customers are concerned about the price of SEO outsourcing, but there is no systematic industry standard for SEO services. Therefore, basically each company's quotation level will be different.