5 steps to teach you how to build an operational knowledge system

It is said that the entry threshold for operations is low. After working for 1-2 years, you will gradually discover that operations involve many knowledge points and are updated and iterated quickly. So how can you form your own knowledge system? This article focuses on how to build a knowledge system and position oneself.

Operational knowledge system: Establish a systematic understanding of operations through tools and continuously improve them. The process of collecting, digesting, absorbing and innovating operational knowledge. The operation modules are roughly divided into: content operation, user operation, and promotion operation. How can we quickly master the knowledge system to build one of these modules?

Step 1: Identify the stage you are in

The major studied, life background, and work experience will all lead to differences in the basic qualities and professional skills of operations practitioners. Basic qualities refer to the manifestation of personal ability, which includes basic items and key items. For example, knowledge management, time management, office skills, etc. are manifestations of basic abilities, while logical ability, market analysis, leadership, etc. are manifestations of key qualities.

Professional skills include operational capabilities and product capabilities, reflecting the professionalism of the position. Evaluation factors for operational capabilities include data analysis, operational plans, content management, etc.; product capabilities include market analysis, user analysis, product planning, etc.

How do you understand it specifically?

When interviewing fresh graduates who are preparing to enter the workplace, HR focuses on their abilities: basic qualities. They will focus on observing the knowledge structure, methodology and way of doing things of the applicants; when interviewing again after 1-2 years in the workplace, HR will focus on professional skills and whether they can take on the work of a certain module.

Then you can compare the picture below to position yourself and see which stage you are in.

Step 2: Identify the core capabilities required for the next stage

Take myself as an example. I have been working in the operation position for 5 years and am a backbone of the team. In my self-assessment, I filled in P3-backbone.

In terms of basic qualities, the basic abilities are good, but in terms of key qualities, especially leadership and strategic planning, they are lacking. This is because my daily work consists of several modules, and I have not specifically cultivated my own vision. I am still at the tactical level and cannot look at problems from a product perspective.

In terms of professional skills, daily work focuses on originality, hot topics and activities, so they have a deep understanding of operational capabilities, but because the products have a strong monopoly advantage, they lack market analysis capabilities.

Summary: In order to advance from a backbone to an expert, you need to focus on improving leadership and product capabilities so that you can look at problems from a strategic perspective.

Step 3: Locate the knowledge tree under specific capabilities

Let’s take a module that is easier to understand as an example. The operation work is divided into content operation, user operation, and promotion operation. Let’s use the promotion operation with a relatively low threshold to decompose the knowledge tree.

What problem should we solve first when we promote?

1. User: What does it look like?
2. Where does the traffic come from?
3. How to get users from these places?

1. User: What does it look like?

Target user analysis: description of user portraits, analysis of user markets, user classification, user usage scenarios, and core user needs;

2. Where does the traffic come from?

(1) Online promotion: Common online public domain traffic pools include Baidu, Taobao, WeChat, and Weibo. Baidu is divided into paid SEM and free ones such as SEO, Baidu Wenku, Baidu Knows...; WeChat is divided into public accounts, paid advertising in Moments, H5 activities in Moments, and WeChat groups.

(2) Offline promotion: schools, hospitals, and office buildings.

Step 4: Organize information and expand

1. Learn to use tools

FEEDLY, Evernote, Pocket, search...

2. What are some useful sources of information?

All valuable information is recorded by people.

Therefore, there is a lag in information. You should know that 90% of people make money by taking advantage of information inequality. Therefore, the unspoken rules of the industry need to be obtained through communication with "people".

• Source 1: People, communication between people
• Source 2: Search, Internet or library search
• Source 3: My own observations and experience

3. Some small search methods

• Quotes: Exact match search
• Minus sign: The minus sign means searching for pages that do not contain the word following the minus sign.
• Asterisk: Asterisk * is a commonly used wildcard character and can also be used in searches.
• inurl: The inurl: directive is used to search for pages where the query term appears in the url.
• inanchor: The result returned by the command is the page whose imported link anchor text contains the search term.
• intitle: The command returns pages that contain the keyword in the page title.
• The allintitle search returns files that contain multiple sets of keywords in the page title.
• allinurl: Similar to allintitle:.
• filetype: Used to search for a specific file format.
• site: used to search all files under a certain domain name.
• related: The returned results are pages related to a certain website.

4. Organize

The process of learning and integrating materials is to further read less materials, and constantly eliminate garbage and worthless materials in the process of reading and learning. Classification and management of materials is the first step, but it is far from enough. The second filtering requires extensive reading of each material, and sorting the value and priority of the materials through extensive reading to determine the subsequent learning plan and focus of learning.

Step 5: Practice Output

• Output 1: Create a Weibo and WeChat account;
• Output 2: Application in actual operation process;
• Output 3: Learn to summarize problems in work and try to answer them;
• Output 4: Combine the summary after rethinking with practical work and create new ways of playing...

The specific outputs can be selected from the above items, or you can choose internal company training, Zhihu platform, salon sharing, etc.

Author: Gao Gao

Source: Gaogao's Operation Notes