Inventory | November new media hot calendar

The hot spots that come regularly touch people's nerves every year. We always say that we should take advantage of the situation to follow hot spots, but in fact, many times it is not about following hot spots at all, but about making all preparations and waiting for the hot spots to come. So here are the hot spots for November.

The joyous October is about to pass, and November, destined to be a month of shopping and crazy spending, is coming soon.

I believe you have already paid a lot of deposit, but don’t forget the following hot spots.

November 1 – Halloween

Halloween, also known as All Saints' Day, is a traditional Western festival. Halloween Eve is the most lively time of this festival.

To celebrate the coming of Halloween, children will dress up as various cute ghosts and knock on doors from house to house, asking for candy, otherwise they will play tricks.

Angle of play:

This festival is extremely popular in China right now. Various carnivals are indispensable. There is no need to say much about the merchants’ various decorations and promotional activities. There are also quite a lot of spoof videos.

The brand 's posters are standard, and they are basically "dark and windy night, ghosts crying and wolves howling, playing tricks"...

There are also many fun H5s for Halloween.

Case reference:

1. Ele.me : Hanging out together

An H5 launched by Ele.me for the upcoming Halloween. There are gauze, crosses, rags, choose what to put in the witch's pot to determine what kind of ghost you are-

Is it a bed-ridden mummy, a weight-loss maniac ghost, a socially phobic vampire, a procrastinating Frankenstein or a decision-making zombie.

(Scan the QR code to view)

2. Zhihu: How long can you survive in a horror movie?

Zhihu's test H5 has a total of five questions. Different question options correspond to different scenarios, and users make choices based on their own judgment.

A group of people drove to a villa in the mountains to start a "suicidal" outdoor adventure in the evening. Suddenly, there was a power outage in the villa, and footsteps were heard in the living room. When everyone was nervous and at a loss, a cat's cry was heard from the basement... H5 has captured the essence of horror movies from the pictures to the soundtrack. The plot advances layer by layer, and every scene setting makes users feel involved.

3. Halloween Poster

Okamoto: Instead of going out to fool around, it’s better to go home and eat candy.

Pepsi : Sorry, we're out of sugar

Zhener.com: Transparent transactions, no tricks

November 6th - Smartisan new product launch conference

What kind of trouble will Luo Yonghao, the most troublemaker in the mobile phone industry, come up with this time?

From the countdown posters in the early stages to the press conference PPT on the day, be prepared to watch the show. Luo Pang is a person who brings his own hot spots. Although every press conference is always surrounded by various "storms", every press conference always attracts attention.

Angle of play: Whenever Luo Yonghao holds a Hammer press conference, it becomes a hot topic. It seems that people in the Internet industry are incompetent if they don’t know that Luo Yonghao is holding another press conference.

Here, we can analyze mobile phones, talk about the current status of Hammer Technology , discuss feelings, and make fun of Lao Luo;

It is his experience, the advertisements he made, his marketing thinking, his operational thinking , his product views, his copywriting collection, etc.

Alternatively, you can make a poster based on the special sentiment of the Hammer smartphone . Previously, Hammer released 20 pre-heating posters to attract 20 brands at once.

November 7 – Beginning of Winter

Beginning of Winter is one of the 24 solar terms in the lunar calendar. The arrival of the Beginning of Winter means that winter has begun. In ancient times, people would use the day of Beginning of Winter to rest and reward their family members for their hard work.

Angle of play: After winter comes, winter products will be in season. For example, for thermal underwear, quilts, heating equipment, etc., you can take advantage of the beginning of winter to launch promotions, new products and publicity activities. You can also use the elements of the Beginning of Winter to make some brand promotional posters.

The Beginning of Winter orange gift box launched by Buick Excelle x Tiantian Orchard is also a good example of marketing leveraging.

Haier Air Conditioner: Tonight, the snow and frost are heavy, Haier Air Conditioner delivers warm air

Shenzhou Special Car : It’s windy outside, but you can sleep peacefully inside

November 11th - Double 11 Shopping Festival x Singles Day

Statistics show that the sales of Tmall Double 11 Global Carnival in 2017 reached 168.2 billion yuan on the day of “ Double 11 ”.

And this year is the tenth anniversary of Double Eleven, it’s really a big show.

This is a festival where the entire industry is celebrating. All companies can conduct product shopping guide marketing, with various promotions, pre-orders, discounts, coupons, koi, and red envelopes raining down. No need to say more, just do it.

1. Durex : The results of all impulses are similar

2. Omron: There was no Double 11 back then, only the love for things that lasted for a long time

This case actually has a good idea, but the creative focus is on Omron's trade-in campaign, so it is only provided for your reference.

You may not cherish the cashmere sweater you bought at 0:00 on Double Eleven, but you are unwilling to throw away the washed cashmere sweater that your mother knitted for you. While everyone is pursuing Double Eleven, pursuing fast consumer goods, and calling for consumption upgrades, you might as well slow down your pace.

3. "Fever Director" smart hardware products take a unique approach to reverse marketing

When everyone was targeting the millions of spendthrift wives behind Jack Ma on Double 11, this product targeted the men of the spendthrift wives!

They planned a post titled "Thank you so much! The programmer fucked my wife", and then it went viral on hundreds of social forums, making countless male compatriots cheer for it!

This post is talking about a browser plug-in called "Double 11 Shopping Artifact". If this plug-in is installed in the browser of the home computer in advance, the text can be edited in advance. When the spendthrift wife clicks the buy now, checkout or add to cart buttons on major e-commerce websites, the previously prepared spoof text will automatically pop up and prevent the wife from making a successful purchase!

Then netizens participated in the event and DIYed various teasing texts. During the Double 11 period, this plug-in popped up more than 17 million times, and the entire topic was exposed more than 20 million times, with basically no cost.

Everyone is curious about the words "Help your man find a sense of presence on Double 11, I am Chen Mingtian, the Fever Director" on every picture. After a search, it turns out that the Fever Director is actually a functional product for young parents born in the 1980s, which attracts the attention of precise users.

4. Cainiao Post Station #Cainiao Return Box Plan#

At first glance, this case has nothing to do with Double 11, but it actually means that there will be a lot of express cartons on Double 11, which can actually be recycled to protect the environment.

5. Lamb kebabs from a long time ago: I want to be a brand that you will still like even without discounts (doing the opposite)

Of course, everyone should not forget that this day is Singles’ Day for singles, and brands should also remember to send warmth to singles.

November 22 – Light snow

Minor Snow is the twentieth of the twenty-four solar terms in the lunar calendar. When this solar term begins, northwest winds begin to become frequent in vast areas of China, and the temperature drops, gradually falling below 0℃. It is time to remind people to keep warm.

After the First Snow, people in various places start to eat mutton. There is a folk custom of "pickled mutton in the winter to store it for the winter."

Angle of play: This type of festival is popular among all industries. If there are no special circumstances, basically a picture or text and a hot poster can be posted on WeChat and Weibo.

November 22 – Thanksgiving

In China, because Thanksgiving is related to "gratitude" both literally and practically, businesses usually use "gratitude" as the theme to carry out marketing activities to express gratitude to parents, teachers, life, etc. The general merchandise industry can also follow this direction and design Thanksgiving marketing campaigns.

How to play from this angle: Organize some participatory activities and use them to express who you want to thank the most. It can be relatives, lovers, users, or it can be a certain profession or a specific group of people.

1. Durex: Your old friend, Durex

On Thanksgiving Day 2017, Durex thanked 13 brands and the final mystery guest without notifying any brand.

2. 999 Cold Relief "Someone Secretly Loves You"

Will this world never get better? Everybody is busy with their own affairs and no one cares about your feelings.

People with depression, white-collar workers in companies, a takeaway guy who is about to be late, an old man who scratches a luxury car, a girl who passes out drunk on the roadside late at night, the gentle reversals at the end in those videos are so tear-jerking that they really make you cry.

3. Joyoung: One soup, one dish, always remembering gratitude

Happy Thanksgiving Day! This Thanksgiving, let’s change our parents’ advice of “If it’s still usable, don’t waste it, save it…” to “Use the good ones, if you can afford it, don’t be reluctant…”

4. Haier water heater: Thank you for giving me a sense of security

5. Baidu Finance : How many versions of yourself do you play every day?

There are many more such thanksgivings:

Finally, in November there is

November 9th - National Fire Protection Day

Reference hot spots: Promote fire safety knowledge and increase the public's awareness of fire safety

November 10 – World Youth Day

Reference hot spots: All of China (and the world) are waiting for "Double Eleven", and World Youth Day can be ignored

November 28th - Yi Yang Qianxi becomes an adult

As the third son of the empire, Qianxi's coming-of-age ceremony will be a grand one, judging by his past popularity.

Okay, you are welcome to add to the above.

I hope this will be helpful to everyone and help new media marketing operations go a step further. See you in December.

Source: Mumu Laozei (ID: mumuseo)