SEO diagnostic analysis: How does a website that earns over 1 million yuan a year do SEO optimization?

Nowadays, it is rare to see websites that make millions a year through SEO, and everyone thinks that SEO is no longer popular. In fact, there are fewer people doing SEO. Why are there fewer people doing SEO?

SEO diagnostic analysis: How does a website that earns over 1 million yuan a year do SEO optimization?

1. The earliest group of people who did SEO are getting old. They can be said to have led the most glorious era of SEO in China. Now most of them have made some transactions and accumulated experience, and have switched to doing other things. Many people have started e-commerce, and these are currently their main businesses.

2. With the emergence of WeChat in the past few years, some people have transformed themselves to become micro-businessmen, including some I know who are currently mainly engaged in online business and basically no longer do SEO.

3. With the rise of new media, some people have transformed themselves to work in self-media, short videos, and TikTok.

Those who entered the field of online marketing later all went for the popularity, and there is less fresh blood in the field of SEO. So it’s not that SEO is no longer effective, but that people have more choices.

As a result, the overall SEO competition will be much smaller, so those who are currently doing SEO are making money secretly.

For example, a few days ago I found a website with more than 20,000 IP addresses per day. Its predecessor was a Taobao affiliate website, but now it has changed its monetization strategy, but it is more profitable than before.

SEO diagnostic analysis:

From the above picture, we can see that the total daily IP has exceeded 200 million. Moreover, there are more than 300 keyword rankings, and many valuable words of this website are in the first five of the homepage.

Why does his website rank well and attract a large number of users?

Advantage 1: Website foundation

This website used to be a Taobao affiliate website, so the website SEO foundation is very good. Take external links for example, they are much more than ordinary sites, which leads to the website being crawled very frequently.

Advantage 2: Web page architecture

After opening the page code of this website, I found that the page structure of this website is very good. For example, the use of H1 2 3 has a very good sense of hierarchy. At the same time, the overall page layout is also very good, and the content is very rich. A closer look shows that this website must be created by a master, imitating the layout pattern of the encyclopedia to layout its own website pages. In this way, if you can’t get a good ranking, then SEO is really dead.

Advantage 3: Page Cardinality

If you look at his competitors' websites, the number of articles included is basically in the thousands, while his website has an inclusion of tens of thousands. Although the articles are not original, the comparison is there. Therefore, it is inevitable that his website ranking is very stable.

Website money-making model:

After talking about how his website can get a good ranking, let’s talk about the website’s money-making model.

Through SEO diagnostic analysis, it was found that its competitors were still using the old money-making model of posting Taobao links, while his website had already attracted fans from WeChat.

Moreover, the design of this part is very good. With the way it attracts fans, the fan attraction rate should be very good. Then when users go to WeChat, we can carry out in-depth marketing, and the conversion rate will naturally be better than the previous Taobao affiliate model.

At the same time, once users have the product, you can sell products, services, models, etc. This also proves that the webmaster of this website is also a marketing expert.

Previously, this site had achieved an annual income of one million by doing Taobao Affiliate Program. Now, with this new new media marketing model, this site has far exceeded one million.

So now if webmasters want to make more money, it is best to use SEO as the front end and make sure to grab the users in their hands, so that they can easily make more money.