How can a WeChat public account quickly increase its followers from “0” to “1000” in a single day?

Increasing fans of public accounts has always been one of the goals set by 90% of new media companies. Today, when there is almost no growth dividend, it has become increasingly difficult to increase fans. New media operations have entered the "farming period" from the "picking and hunting" period, so whoever can master the method of increasing fans will gain the first-mover advantage in the "farming period" of new media, which means you can get a promotion and a raise.

Since fan growth is so important during the “farming period”, how do we acquire fans efficiently? Today, the editor of Dongguan website construction will sort out for you how to quickly increase the number of followers of WeChat public accounts from "0" to "1000" in a single day? How to gain fans through third-party channels.

How can a WeChat public account quickly increase its followers from “0” to “1000” in a single day?

1. Make good use of search engines

First recall the path you took when you wanted to understand a concept or something. Was it by asking friends or searching online? If you searched online, search engines would definitely be indispensable. So if we can make good use of search engines and occupy all the keywords related to our official account, then when users search through search engines, they will see our content. If it happens to solve his problem, then he can be converted into our fan.

If there are 3,000 people searching for relevant keywords every day, there are 10 keywords in total, and the number of searches is 30,000. Assuming our conversion rate is 1%, that means we can gain 300 fans every day, and in a year we can have a big account with 100,000 fans.

In addition, users who come through search engines are very accurate because they actively search for relevant information. Since search engines are so easy to use to acquire fans, how do you do it specifically?

1. Sort out keywords
2. Choose a channel
3. Lay out content channels
4. Set a reasonable conversion path
Set keywords:

The setting of keywords can be queried through the keyword tool of the webmaster tool. By searching for keywords, you can also view the search index of the keyword and the websites that have been included. You can pay more attention to these websites and examine whether they can be used as one of the channels for laying out the content of our official account.

In addition to webmaster tools, we can also use Baidu Index's demand map to analyze related searches for our keywords, expand keywords, and view keyword-related popularity.

Select channel:

As mentioned above, we can pay attention to the websites that include keywords when searching for keywords. This is one of our channel selection directions. There are other commonly used channels that are also easier to be included by search engines. Take Baidu Statistics as an example. Baidu’s own products are very easy to be included.

for example:

Baidu Knows: As everyone knows, Baidu Knows does not allow advertising, but Baidu's own products are not considered advertising. When answering Baidu Knows, you can try using the Baidu Cloud link or the Baidu Experience link to your answer.

Baidu Experience: Baidu Experience is a graphic tutorial. You can put your own watermark on your pictures. In addition, you can insert contact information in the final notes section, such as official account, WeChat account, QQ group, etc.

Baidu Baike: As Baidu's own self-media platform, Baidu Baike will of course provide more traffic support. For example, the recommended content we often see on the Baidu homepage is all from Baikehao

Baidu Tieba: Tieba does not allow any information from public accounts to be posted, so you can also try to post Baidu Cloud, as well as live broadcasts and sharing-type live broadcasts: "Live broadcast post: How to lose 30 pounds by running in 30 days"

Baidu Wenku: Wenku can prepare some relevant materials, such as WORD, put your own public account information in the header and footer, or add a watermark, and indicate that the content comes from XXX public account and other information. Content with the source indicated will not be considered as advertising.

Baidu Encyclopedia: Forget it, it’s too difficult, just give up

Other blog sites: such as traditional forums, blogs, Tianya, Sohu, NetEase forums, etc. These forums have large traffic and high weights, and crawlers crawl these sites very frequently.

Specific steps:

Use Baidu Index and webmaster tools to sort out your keywords, and use EXCEL to sort the keywords according to the keyword index.

Produce content that may be related to keywords

Prioritize Baidu Knows and Baidu Experience. In order to occupy the early entrances, you can gain the advantage of position. Because the number of users searching every day is basically fixed, the more entrances you occupy, the more opportunities you can get exposure and the more fans you can attract.

Here we take Baidu search as an example. The same is true for other similar search engines. Baidu also has the largest traffic, so if you want to do other things, you can follow a similar method.

How can a WeChat public account quickly increase its followers from “0” to “1000” in a single day?

2. Zhihu

Zhihu’s approach is actually similar to that of Baidu, but because Zhihu is so important, Zhihu’s traffic is now ranked 13th in domestic traffic, so Zhihu is singled out.

For search engines, Zhihu's weight is very high, so the crawling frequency of Zhihu is also very high. Laying out Zhihu content will also help increase our traffic entrance.

For Zhihu users, when laying out high-quality content and solving users' problems, we can also set hooks so that users are not satisfied after reading our content and need to continue to follow our official account. Similar to the traffic diversion method of search engines, Zhihu's answers can also continue to divert traffic.

Zhihu drainage steps:

1. Choose questions based on your public account positioning
2. Sort the selected questions
3. Analyze the top answers to the questions
4. Set the hook and select the question according to your public account positioning:

First, break down the positioning of your official account into small parts. For example, if your official account is aimed at switching careers to internet operations, then the knowledge or content needed for switching careers to operations include: why change careers, how to choose an industry, how to choose a company, copywriting, new media, and interviews are all topics that can be answered. Organize these questions using an EXCEL spreadsheet.
Sort by filter questions:

You can decide this yourself and filter based on attention or relevance. For example, do not answer those with less than 500 followers, and then sort based on attention, or sort based on the content structure of your own public account.

Highly praised answers under analysis questions:

The fact that highly-rated answers can get so many likes has been tested by the market. It is the audience who chooses to vote for them, so any highly-rated answer has its merits, including witty answers. You may not like witty answers, but most people who see them still choose to vote, which is why there are highly-rated answers.

Here we need to analyze the highly praised answers from several angles: the beginning, pictures, article structure, language style, and sentence patterns. This article only uses the beginning and pictures as examples.

How do these highly-praised answers attract you? If you were to write one, how would you attract your target users?

For example, this is the question "How to make a million dollars from scratch? 》The beginning of a highly-rated answer in the article is very attractive. Wouldn’t it be more intuitive with a picture? So based on this we can conclude that using persuasive pictures is more persuasive. Then, following this analytical line of thought, we can look at other highly-rated answers and also obtain new areas for adjustment.

Set up the hook:

To increase the number of followers through self-media, those who are willing to take the bait should be given a reason to follow you and tell them why they should follow you. If you don't use the hook well, your traffic generation will likely be ineffective.

A classmate of mine wrote an answer on Zhihu that received 2,000 likes, but he didn’t tell users to follow my official account or why they should follow it, so the early traffic of this answer was basically wasted. I was so heartbroken at the time that I couldn’t breathe. After I helped him improve it, he attracted 100+ fans on the same day by relying on the tail traffic. After mastering the method, he wrote a new answer and attracted 1,700+ fans.

Okay, after seeing this you know how important hooks are, but how do you set your own hooks?

1. Understand user needs: If you have a public account that teaches basketball to people who are new to basketball, then analyze what problems the user needs to solve most at this stage, what problems your article solves for him, and what other problems he needs to solve. For example, if you answer a question about teaching shooting, does the user still need to learn how to move and dribble? These are other needs of the user.

2. Combine positioning with user needs: If your positioning is to teach basketball novices how to play basketball, then the content you break down includes positioning, dribbling, shooting, etc. Then, combine your positioning with user needs, and find that after answering a certain question, you can also solve other problems of users. This is the time to guide users to pay attention to you.

3. Call out the name and solve the problem: [If you are a beginner who is learning to play basketball, follow my official account to master more practical basketball skills] In this paragraph, call out the user's name and solve the user's problem. Then add a bombshell, [I have sorted out 5 tips for beginners to learn shooting. Follow the official account XXX and reply "shoot" to get them]

Well, at this point, the user has completed a complete action from searching for information to following your official account. First, understand one channel, and then expand new channels. In this way, your breadth and depth will be easy to obtain, and the number of users will continue to grow.