How can an ordinary self-media person become a marketing tycoon? Watch me subdue the dragon with eighteen moves

I have observed that at least 80% of marketers have been fooled by them without even realizing it. I am very worried that you will fall into the same pit, so I especially want to write an article to remind you.

Please read my story first. Along the way, I feel a little emotional.

In 2015, I couldn’t imagine these things would happen.

After the accelerated growth, I should be ecstatic, right? Would I be proud of myself?

No. Not at all.

I'm not pretending, think about it, I'm surrounded by people like this:

The gap between me and others is not just money, the more fatal gap is brains. When chatting with them, I can clearly feel that they are knowledgeable, smart, and have deep thoughts, while I am like an elementary school student, very pale and ignorant.

Most of them are actually younger than me. Some were born in 1989, some in 1993. As for me, I am a 32-year-old middle-aged man. It feels embarrassing to think about it. Reflecting on the past, I wasted too much time, as if I had a nightmare.

There is a sentence that delayed me for many years——

You have to be very careful about this statement.

Do everything well - how true this statement is! What's wrong? ?

80% of marketing people have a vague plan in mind: do everything well - get promoted and get a raise - become a senior manager in the company - enjoy a high salary, find an opportunity to start a business, and succeed

If you think this way, your day might look like this:

You think this situation is okay, isn't it the same for everyone?

After 3 or 5 years, you suddenly find that some of your peers have become very successful, have built a big account with hundreds of thousands of followers, or have become the vice president of a large company, or have started a very successful business.

I work hard every day, trying to do everything well, and I also study hard in my spare time. Why am I not a successful person?

The root of all this is that you lack core monetization capabilities.

When we go to work for a company, it means we sell our time to the company on a monthly basis.

For a business to run, there are always a lot of trivial matters. The company will assign tasks to you one by one every day, cutting your time into pieces. You do a little here and a little there, and you have no way to focus.

You have to be extra vigilant, as this will lead to a situation where you will be a jack of all trades but master of none. Your ability board may look like this: traffic optimization 70 points, copywriting 70 points, new media operation 70 points, and brand communication 70 points.

This kind of ability structure is very suitable for working. But leaving the company, it’s difficult to do anything.

When we do marketing, we all know that we need to position the product. We can’t just say everything, but we have to focus on one point. So OK, if you are a product — what is your positioning?

yes? Varied? What?

At this point, you discover the problem - you lack core monetization capabilities . You're doing too many chores without building a strong skill.

If you find yourself having this problem, be alert immediately. Then you may ask: What kind of monetization capabilities should I build?

Based on my observation of marketing leaders, there are three common abilities. See which one suits you best: