How to take advantage of the Qixi Festival marketing trend?

Another Chinese Valentine's Day is coming, Aribati, are you single?

Anyway, whether you are single or not, you have to do Qixi Festival marketing. Goose, this year's Chinese Valentine's Day is still on a working day (Wednesday), are you planning to work overtime or stay late? Ha ha ha ha……

Holiday hot spots are simply life-saving pills for marketers, but the next node after Chinese Valentine’s Day is still far away in mid-September, so the recent Chinese Valentine’s Day momentum should not be missed. Are you also planning a big move?

Don’t worry, the editor has compiled for you various types of leveraged postures for the Chinese Valentine’s Day. Come and welcome the creative critique of the Chinese Valentine’s Day.

Singles

Although Chinese Valentine's Day is a festival for couples to show their affection, on this day, single aristocrats have gradually evolved into a group that attracts everyone's attention and enjoy the care of many brands.

1. Wangzai: A confession carnival in the comment section

The underage elementary school student "Wangzai" is of course single, but he is very good at talking about love.

Wangzai’s originality lies in teasing the entire Wangzai family in the comment section. Is it a bit like the cute style of a proud and overbearing elementary school student?

2. Maimai x Okamoto: Sex Life Survey Report

The topic of "driving" is inseparable on the Chinese Valentine's Day, so Maimai and Okamoto took the opportunity of the Chinese Valentine's Day to directly discuss everyone's sex life.

From the preheating of the topic of "sex life", to the participation of ordinary street interviews and the opinions of big names, it finally came out with the "Survey Report on the Sex Life of Chinese Workplace People":

Of course, there are also co-branded products that cannot be missed. The "great workplace replies" related to the topic of "sex life" printed directly on the packaging is simply a fatal blow.

3. Yu Ni Fang x Three Squirrels: Single Life on Chinese Valentine's Day

Chinese Valentine's Day is a festival for lovers and also a carnival for singles. There is always something interesting to watch in the daily life of a single person, especially on such a special holiday.

The normal daily life of single nobles on Chinese Valentine's Day: open the circle of friends to see others showing their affection and presenting gifts, watch couples dating in the restaurant, and finally go home to watch TV and eat snacks... Single people will smile knowingly after seeing this.

4. Douyin: "Confession of Money" H5

How would you feel if you received a love confession on Valentine’s Day? Tik Tok allows you to directly “confess your love with money”, and you can also pick an ideal type that you like.

5. Meiyou: "This is how I spent Chinese Valentine's Day" H5

Daily DIY for Chinese Valentine's Day, spend it however you want.

This is a scenario-based H5 mini-game where users can freely choose scenes, characters, holiday props and slogans, and then generate their own DIY Chinese Valentine's Day diary poster. It can be a happy day just to be alone, have a cat, or cuddle with a dog!

6. Tencent Video: Please Take Your Time to Choose for the Rest of Your Life

In a day when everyone is urging you to find your partner, Tencent Video is doing the opposite, telling everyone not to settle and to take their time choosing. Passersby’s favorability is simply upupupup.

7. Sorrow Tea: Byebye Ex

Chinese Valentine’s Day: It’s a good time to confront your ex.

In fact, sometimes the only difference between an online joke and a brand poster is a design. Do you think these copywritings look familiar?

Couples

Chinese Valentine’s Day is the home turf for lovers. No matter how many tricks you play, don’t forget the central idea: “sweetness”!

1. Durex x FamilyMart

Last year, Durex and FamilyMart simulated the daily lives of couples at 7 and 12 o'clock to test the love value of couples. The result was that even the convenience stores were filled with the sour smell of love.

2. Meituan train tickets

How can the Chinese Valentine’s Day be complete without the love story of the famous couple, the Cowherd and the Weaver Girl? The old story is always there, it just depends on how the brand tells it in a new way.

Meituan once adapted the story of the Cowherd and the Weaver Girl meeting on the Chinese Valentine’s Day. If there are not enough birds to build the Magpie Bridge, you can also choose the high-speed rail! I wish lovers will finally get married~

3. Okamoto x Heytea

Okamoto and HEYTEA transformed into Mr. 003 and Miss Bobo to show their affection together, and also launched a series of Qixi limited edition products around this couple: 003 space cans, co-branded cup sleeves and 500 transparent PVC bags.

4. Tmall

In addition to the Cowherd and the Weaver Girl, there are also these famous CPs that have their own traffic: Zixia and Zhizunbao, Ning Caichen and Nie Xiaoqian, Chang'e and Houyi, Qianlong and Xia Yuhe, Jia Baoyu and Lin Daiyu...

5. Luckin Coffee

Luckin Coffee combined elements of coffee cups with film and television scenes to pay tribute to couples in several movies. Did you notice it?

There are so many hot couples in movies and TV shows, you can do it too.

6. Kuaishou x Baidu AI

If going it alone is too lonely, teaming up with other brands is also a good idea.

Kuaishou is not willing to be left out, and is also flirting with Baidu AI from a distance. What's going on? Suddenly they feel like a couple.

Love Talk

1. KFC

This is the first time I see a brand describe the “buy one, get one free” offer in such a refreshing way. When you see a “buy one get one free” promotion in the future, please don’t forget that “buy one get one free” is also a golden phrase for confessing love.

2. OnePlus

Life is so bitter, don't be stingy with your sweet words.

3. Elephant x Leopard

Condom brands are always associated with the word "dirty", so this style of copywriting may be very refreshing.

4. Three Squirrels

On the Chinese Valentine's Day, couples are the focus of everyone, but couples also have a special group, and speaking for long-distance couples is also a way to attract public attention.

5. Meituan

Sweet words can also be combined with the brand’s product features to achieve both promotion and sales.

6. Mengjie Home Textiles

There are many love words, and the ones that are suitable for the brand are the best.

7. Weilong

When saying cheesy love words, don’t forget the spicy strips.

Gifts

Qixi Festival is also a good time for brands to sell products. As a gift, what is the most important thing? Of course it’s beautiful! beautiful! beautiful! As long as it's beautiful enough, it's enough.

1. Tmall

How to send gifts on Chinese Valentine’s Day is a big question. Tmall will teach you how to avoid the minefields of sending gifts on Chinese Valentine’s Day.

If you don’t know what to give, at least you should know what not to give.

2. Bottega Veneta

It can cure all kinds of diseases, and Qixi Festival is no exception.

3. The Beast Flower Shop

What’s a love confession or date without flowers? !

4. TOMFORD

This beautiful color and visual impact are enough to break through your psychological defenses.

Of all the lipsticks you get in a year, you must get one on Valentine’s Day.

Do you get the above-mentioned leverage points from four angles: single, couples, sweet talk, and gifts?

Author: Meihua.com

Source: Meihua.com