How to promote and attract traffic to the member points mini program?

The points app has always been a common marketing tool to promote consumption. The points function allows users to make secondary purchases and increase corporate revenue. Many companies are using membership points to retain customers and encourage them to purchase again. The Member Points Mini Program solves this problem very well. So how to promote and attract traffic to the Member Points Mini Program? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

How to promote and attract traffic to the member points mini program?

First, use it in more scenarios

Member points should be used in conjunction with member discounts or other promotional activities, so that the effect will be faster and better. On the contrary, if there are only membership points, there is no difference from the consumption of ordinary members, so it cannot stimulate the interest and consumption desire of members, which shows that members prefer promotional methods such as discounts, discounts and price cuts.

Second, the diversity of acquisition methods

If it is difficult to obtain membership points and the redemption ratio is too small, members will not care about the points. Member points have no value anymore. The method of obtaining member points should not be too difficult or too easy, and should be formulated based on the comprehensive points usage plan.

If the number of points to be redeemed is large and the gifts are relatively expensive, then the method of obtaining points will be relatively difficult; on the contrary, the method of obtaining points should be easier. The two should be balanced and matched reasonably, and the points ratio should be adjusted in real time.

Third, the ultimate goal

The ultimate goal of members earning points is to obtain more discounts. The accumulated points in the membership card are for customers to spend. Generally, merchants redeem gifts with points, and many merchants’ gifts are slow-selling products or very cheap products, so customers have no interest in purchasing. So it is best to choose a very affordable points mall app!

Fourth, truly give members benefits

There are many ways to use member points, but in the end it means giving members actual price discounts. If points were only given to members for this experience, rather than allowing customers to get more discounts, members would not have to go through all the trouble to get them. Therefore, the membership points system must truly bring sufficient benefits to members so that customers can feel the value of their membership.

The above is how to promote and attract traffic for the member points mini program? According to the specific information, Jimifeng Technology is an Internet company focusing on mini-program development, mini-program production and design, and mini-program operation and promotion. Jimifeng Technology is the first choice for mini-programs!