Inventory of 6 skills and tools for short video operations!

"With the continuous changes in the mechanisms of short video platforms, if you want to get a share of the short video industry, in addition to producing high-quality content, the skills and tools for operating and producing short videos are also indispensable."

The six key points of operation: "rub, new, public, direct, production, split"

Six-word analysis of operation

1. Take advantage of the trend

Hot topics are a good medicine for self-media people. Riding on hot topics can help you promote your videos invisibly and is one of the effective ways to help videos become popular. Hot topics are not necessarily hot news, they can also be some popular topics or events. For example: the hot topic list on Tik Tok has a considerable effect, and taking advantage of hot topics can increase more recommendations for us. But sometimes when the hot spots on a single platform do not fit the media's operational direction, we get some inspiration from the hot search rankings on other channels to make videos.

2. New topic

The topic of short videos is very important. A novel topic can bring more attention. New topics are created by combining one's own experiences and creativity. Original and innovative content can attract more users to spread it and is more likely to be recommended by the platform. Therefore, when producing content, original content under a novel topic combined with one's own creativity basically means that the work will have a good number of views.

3. Bandwagon effect

When some people see what others do, they will involuntarily follow suit. Psychology calls this phenomenon the bandwagon effect. Only by raising people's attention to the event first, and when the attention is high enough, doing this thing can trigger people's herd effect. In essence, it still takes advantage of people's curiosity. In this process, everyone's expectations for things continue to increase, and curiosity will drive them to find out more.

4. Vertical fields

The content you publish should be in the same direction as the field you choose, and the content you continuously output should also be in the same direction. For example, if you choose the food field, but the content you create is about cars, then this is non-vertical content. Vertical content can continuously produce more attractive content, effectively increase the weight of your own account, and make it less likely to lose fans. The verticality of content is also reflected in the output method. Many users will find it troublesome to operate short videos after a period of time, so they will switch to graphic and text style operations. This aspect also needs to be consistent.

5. Excellent output

Short video operators must ensure the quality of content. When the content they produce has problems such as unclear picture quality, many typos in subtitles, and discordant accompaniment, it will lead to poor user experience and high bounce rate. The video completion rate, number of likes, and number of reposts will all be affected. Details determine success or failure, ensuring the competitiveness of the output content. In addition to content quality, the frequency of content updates must also be ensured. Irregular postings will also affect the weight of your account.

6. Fission

It is often encountered that short video accounts operated by friends no longer gain new fans for a long time after gaining a certain number of fans. At this time, you need to make full use of the fan resources you have accumulated before. You must pay attention to the comments below the video and respond to them to increase interaction in the comment area. Build good relationships with loyal fans and establish trust, and these loyal fans will spread the word spontaneously. The continuous influx of new fans and the continuous and stable output will make these new fans also like your short video content. Then, the base of loyal fans will expand, and the number of fans of your account will increase.

Here is the list of tools you are looking forward to:

Hot Search Tool

Today's Hot List

Covers most of the online platforms' hot search lists, topHub.today

Sogou Hot Search List

The above hot list does not have this as a supplement http://top.sogou.com/

Online text-to-speech tools

Video House Video Dubbing

Robotic male and female voices in Tik Tok videos ~ www.codejj.com

Free Image Library

Pxfuel

No copyright for commercial use www.pxfuel.com

PNG images

PNG images, all free to download using http://pngimg.com/

Audio material platform

Adobe Sound Collection

Adobe's audio website has a wide variety of royalty-free audio and sound effects https://offers.adobe.com/en/na/audition/offers/audition_dlc.html

PizzaBGM

It is a paid music platform that allows for easy visual song selection and allows the purchase of permanent licenses. www.pizzabgm.com

Bensound

Video material platform

Dareful

Download copyright-free video materials, commercially available, free download at www.dareful.com

mazwai

A large number of free video material download websites https://mazwai.com/#/grid

Coverr

It provides free video downloads, detailed video classification, and updates 7 videos every Monday. https://coverr.co/

Video Editing Tools

Quick Cut

The first software in China that supports online video editing, with functions such as video recording and synthesis. kuai.360.cn

Clipping

An editing app under Tik Tok, very suitable for Tik Tok video editing. lv.ulikecam.com

Must cut

Bilibili's new video editing tool is aimed at young people and has high-definition screen recording and rich editing functions.

Data analysis and monitoring platform

Short fish

Provides Douyin internet celebrity list/fan growth monitoring/video data tracking and Douyin hot spot analysis. www.duanyuer.com

Feigua Data

Provides Douyin data and Kuaishou data, including popular videos, music, Douyin and Kuaishou rankings, Douyin and Kuaishou e-commerce data, video monitoring, product monitoring, etc. https://www.feigua.cn/?chl=baidu-dy

Kas Data

A professional short video analysis platform, whose main functions include internet celebrity list query, industry information, platform gameplay, etc. www.caasdata.com

The above are the tools we come into contact with in daily use, as well as useful tools recommended by some people. There are actually many tools of the same type, so you still have to find the tool that suits you best and use it more often. But remember that tools are only auxiliary. After all, a good cook cannot cook without rice. The key is to dig deep into the content to really operate it.

Author: Mushroom Jun

Source: Mushroom Jun