How about Gauze skin care products: What are the impacts of SEO website structure optimization?

SEO optimization includes many aspects, such as keyword analysis, website structure layout, page optimization analysis, website content analysis, website internal link diagnosis, website external link detection, etc. Each part is indispensable in optimization. Baidu's algorithm is frequently updated, resulting in Baidu's increasingly higher requirements for the quality of internal and external links of websites. I often hear some webmasters complain that their website rankings can never be improved. In this case, it is recommended not to operate the website for the time being, and to make a comprehensive diagnosis of the website to analyze the reasons why the ranking cannot be improved. Maybe it’s because the website structure is not optimized. Let’s talk about the impacts of SEO website structure optimization.

Adding Page Link Authority

1. Increase the number of links between pages; if it is an important page, we can make relatively more links pointing to other pages. Taking the homepage of the website as an example, you can add links to the page so that the homepage points to more other pages, which is conducive to the search engine crawling each page; 2. Reduce the link depth between pages; whether it is between important pages and important pages, or between important pages and ordinary pages, by increasing the number of links between pages, you can reduce the link depth between pages. As long as there are a large number of internal website page links pointing to important pages, the pages can be quickly and easily entered by search engines, thereby increasing the page link weight.

Add website entry

A simple and clear website structure will increase the search engine's friendliness to the website, allowing search engines to crawl more website pages, thereby increasing the website's entry. If the structure of the website is chaotic, not only will search engines dislike it, but when search engines are crawling, they will easily get lost and end up in an endless loop.

Improve user experience

The main target of a website is always the user. A clear website structure can increase the beauty of the website, allowing users to quickly find the information they want without wasting their time, thereby increasing the user experience. On the contrary, if your website structure is disorganized and you don’t know what it is talking about, the user’s first impression will be bad, and if they can’t find any useful information, they will immediately close the website, increasing the website’s bounce rate. SEO can be carried out in a very reasonable way, which can not only meet the needs of users, but also create something useful that meets the search engine quality guidelines. SEO optimization is divided into on-site optimization and off-site optimization. Website structure is a form of on-site optimization. Whether it is on-site or off-site, it must conform to the user's search habits and the preferences of search engines. Only in this way can website traffic be increased and ultimately bring profits to the webmaster.