We will share with you how to plan an attractive live broadcast. It is full of practical information, so please read on!
01.Live broadcast by experts
Before grasping the overall live broadcast planning, we must first understand the key points that expert live broadcast can be broken down into, namely: traffic acquisition, anchor ability, script & speech, and interactive atmosphere. Traffic can be obtained in many ways, including short video warm-up, adding live broadcast room covers, matching labels with the live broadcast room to guide live broadcasts, etc. At the same time, the anchor must have the ability to guide, appeal and have excellent rhythm control. The scripts and lines of speech in the live broadcast room also need to be designed systematically. During the live broadcast process, the interactive atmosphere in the live broadcast room is also crucial. Let’s analyze these key points in detail below:
02.Traffic Acquisition
1. Live broadcast warm-up Live broadcast preheating is divided into personal information preheating and short video preheating. The anchor can achieve preheating by modifying his or her account information, such as adding live broadcast messages and key points, or publishing a live broadcast preview short video in the work. 2. How to set the cover title?The title of the live broadcast room must be concise and powerful, and the number of words should be controlled within 10 words. It should show the unique selling points of the live broadcast products to guide clicks. In addition, the cover of the live broadcast must be a high-definition square image with a size of 1:1 to ensure that it will not be cropped and at the same time reflect the quality of the live broadcast.
03.Livestreaming
1. The importance of scriptsA good live broadcast can never be achieved overnight; it requires more patience from the talent. It is best to make a script before the live broadcast, which can not only ensure the stability of the live broadcast, but also make it easier for the anchor to control the rhythm. Preparing the script in advance can also ensure that a good atmosphere is created in the live broadcast room. Live streaming is similar to the TV shopping guides of the past, so the design of live streaming scripts can refer to the process of TV shopping guides and design process-based scripts to avoid accidents. The figure below is an example of script design. Script examples2. Live broadcast process example In addition to the script, we can also draw up a rough schedule, that is, the live broadcast process. The process should include specific time periods, live broadcast content and personnel arrangements to facilitate the host to control the rhythm during the live broadcast.3. Product CombinationWhen a live broadcast involves multiple products, the combination of products and the rhythm of listing are also very important, which can effectively hold the atmosphere of the live broadcast room.
04.Live Talk
1. The importance of speech skills During live broadcasts, the host's words must be "precisely refined and expressed at the right time." In the live broadcast room, the host’s oral instructions are the key factor in converting transactions, and the professionalism of the host’s explanation directly affects the audience’s trust in his products. In addition to professionalism, the atmosphere in the live broadcast room will also influence the audience to stay. In short, as long as the product is explained clearly with a "joke", the live broadcast can be considered a success!2. Single product script templateBelow is a ten-minute speech template. Students can try to explain a single product in their live broadcast room based on this template.3. Key points for designing standardized speechEach anchor can also add some designs and clever ideas to his or her live broadcast script. The standard script expression includes professional introduction of the product + anchor's emotional promotion + physical coordination. All three can ensure that the live broadcast room is both professional and full of atmosphere.4. How to use interactive gameplayInteractive gameplay first requires personnel cooperation, that is, cooperation between the anchor and the assistant. After ensuring good cooperation, you can use some interactive gameplay between the anchor and fans. Here I would like to remind everyone that if you want to achieve perfect interactive effects, don’t forget the following five points.
05.Atmosphere
Some students may be curious, is the atmosphere in the live broadcast room so important? Why do we need to create an atmosphere? Creating a good live broadcast room atmosphere can not only prolong user stay, but also induce the audience's herd mentality and promote order transactions. Knowing the importance of atmosphere, below we will tell you how to improve the atmosphere of the live broadcast room from the two dimensions of anchor and assistant.
06.Class summary
Alright, students! The above is the content of this lesson! I wonder if you have a clear idea of the planning of the live broadcast room? Finally, in order to make it easier for everyone to understand, we have prepared a class summary to summarize several major planning angles for live broadcasts. Please be sure to keep them in mind! Author: Juliangxue
