How does 360 make money for free? How does 360 company make money?

360 has a lot of software, among which the ones with the largest installation volume and the highest user usage rate are 360 ​​Security Guard and 360 Antivirus Software. In the past, when many antivirus software such as Rising and Kaspersky were charged, 360 was free from the beginning. Because it was free, many people used it. But now we can see that there are almost no antivirus software on computers. Many people either run naked or just install 360. Old antivirus software such as Rising have basically disappeared.

However, many people have a question here. All 360 software is free, so how does 360 make money? How does 360 make money for free? How does 360 company make money? Let’s follow Feng Chao from Dongguan to find out more!

How does 360 make money for free? How does 360 company make money?

If you want to know how 360 makes money, you must understand that the most powerful marketing strategy in the process of online marketing on the Internet is: free strategy. As soon as a free strategy is released, it basically represents the attention of a massive user group.

Even if you are not a practitioner in the marketing industry, I believe you must have seen various "free" things in many WeChat circles of friends and WeChat groups. You may also receive some WeChat group messages from time to time, and the copywriting here is all: free, free to receive, free to learn, all kinds of free.

Generally, if you want to get these "free" opportunities, you will be asked to do almost the same things, nothing more than:
1. Post the specified copy and QR code to your WeChat Moments

2. Send the copy and QR code to your friends

3. Publish the copy and QR code to N WeChat groups

4. Invite N friends to join the designated WeChat group

As long as you complete the above instructions, you can get these things "for free".

Among these, there are some "free" things that you can indeed get, but there are many high-value "free" things that you cannot get, and then you find out that it was a scam.

Some people are okay and will send a message to the group again to tell their WeChat friends that this "free" thing is a scam.

And some people are completely silent.

For those who have formulated a "free giveaway" strategy, as long as you complete specific behaviors, the task is completed, and the rest will continue to fission in WeChat, achieving unlimited growth in fans. Although some of them may unfollow and delete friends, by using this free strategy to carry out fission, even if only 10% of the user base is retained, the number may be very large.

If a free strategy is used well, it is not difficult to reach tens of thousands or even hundreds of thousands of people browsing and following it.

After talking about the free strategy, let's go back to the question of how 360 makes money for free.

360 develops software. A software only has development cost and maintenance cost. Whether it is used by 100 people or 1 million people, for 360, there is no difference in cost.

If 360's software is used by only 10,000 people, and assuming the development cost is 1 million, then the cost of acquiring a single user is 100 yuan.

If 1 million people use 360 ​​software, then the cost of acquiring users will become 1 yuan.

If 10 million people use it, then the cost of acquiring users becomes 0.1 cent.

The more people use it, the lower its cost.

When a software has tens of millions of users, it doesn’t matter whether the software itself can make money, because the most valuable thing is this group of users.

With such a group of users, if we just push some other 360 products, I believe many users will use them, such as the hot industry in the past two years: financial loans.

Money is made from these products.

It is true that 360 Security Guard and various browsers and other products are free, but in essence these free things are just to help them acquire customers.

The number of people using 360's various free products in China may be calculated in tens of millions or even hundreds of millions. For 360, the cost of developing these free software is basically negligible.

Nowadays, acquiring accurate customers is the most difficult task in all walks of life. The customer acquisition cost in many industries has reached hundreds of yuan or more.

So, from this we can also find that if you want to make money online, as long as you can get the customers.