Four tips for finding recommended spots in app stores during app promotion

Today I want to write about my experience of asking for recommended spots in app stores. The so-called asking for recommended spots means face recognition. When the App industry was just getting popular, face recognition was quite effective. It may not be easy now, but I still want to write it down, hoping to give industry friends who are reading this some food for thought. I hope that readers can think about my ideas and methods through reading, so as to help and improve their own work.

The first method: Directly responsible person method

When we were promoting our App before, we always hoped that our App could be recommended, or stay in the latest updated position of the App Store, so we often updated it at around three or four o'clock in the afternoon on Friday. Basically, once updated, our App would be in the latest updated position of the App Store for two days over the weekend, and then we could see a lot of users coming to the background. Once Monday came, many App companies went to work, and the latest updates were no longer available. So we set this market to be updated every Friday. Later, this phenomenon was noticed by the people in the App Store. Perhaps because they saw that I was working too hard, they recommended me. Once I was recommended, the traffic was very large, so I looked forward to being in the recommended position. But such opportunities are rare, so I asked the business staff of the App Store for the editor's contact information, and a kind-hearted female business person who had resigned told me why she had resigned. Because the people at work were unwilling to give it to me, I had to ask for this contact information through several people, but it finally played an immeasurable role.

In the following period, I often hooked up with this software editor, and then he often recommended us. Then you know, our software was on their rankings, and even some applications such as Sina Weibo were ranked high. Later, the channel person from Sina Weibo called me and asked me why our ranking was so high. I didn’t tell her, because no one is willing to talk about advanced promotion methods.

This method is called finding the direct person in charge. In the app store, the person most directly responsible for software recommendations is usually the software editor. They will review the latest updated apps and decide whether to recommend them. If you can find the direct person in charge of app recommendations and make a good impression on the app you are promoting, he can recommend your app.

The second method: thinking for the other party

Nowadays, many salespeople make people disgusted. The main reason is that these people are too direct, do not think from the perspective of others, do not do research, and do not put effort into screening users. They are not good salespeople and they cannot do a good job. The same is true for online promotion in the mobile Internet industry. When resources are unequal, if you ask others to help you, you must put yourself in their shoes and think more for them, only then will they help you. For example, it is very difficult to negotiate with an app store for an implantation position on all pages. The difficulty lies in that it is more difficult than asking for a recommendation position because it requires adding an entrance to your App on all pages of the app store.

I talked about this with the person in charge of this app store once, because I was familiar with them because they often updated packages before. Later, I talked to him about my views on their app store, such as page design, promotion techniques, and techniques to increase downloads. The other party is also a senior website operator, but for me, enough experience and skills still make him feel that it is worth learning. For example, in terms of increasing downloads, I talked to him about the method of scanning QR codes to accelerate downloads, because in the past, downloading a page of App mostly relied on mobile assistants and searches. When users browse below, they just want to download an App as soon as possible, and do not want to use mobile assistants and searches, because mobile assistants need to be installed and involve usage, which most novice users do not know. As for searching, many app stores’ search technology is not accurate enough and there are problems with duplicate apps, so many search results are unsatisfactory or even irrelevant. However, using QR code URL to generate accurate positioning technology can directly access the content with one click, which makes it easier for users to download and increases the download volume of app stores.

After communicating with the other party in this way, they agreed to add QR codes on all download pages, and recommend our App on each page, guiding users to download using the QR code. Later it was proved that this method did increase the download volume of the App Store and also brought more downloads to our App.

Therefore, sometimes, fully thinking and negotiating from the other party's perspective can bring you more benefits. These benefits include not only recommendations, but also many store resources such as later special topics.

The third method: No one pays attention to the new product

When the App industry was booming, Bat was basically still dozing off. The main channel for App promotion at that time was the app store, such as Anzhi, Android, App Store, 91 and other channels. Bat was almost nowhere to be seen in the mobile distribution market. At that time, only Tencent was the first to launch the App Store, but because Tencent did not promote it vigorously, the download volume was still relatively low. There was no App Store in the top ten app store rankings, not to mention Alibaba. Baidu was just a simple web page. At that time, many Apps rarely paid attention to Bat's dynamics when they were promoting. Everyone liked to cling to the top ten app stores, but I was different. I often paid attention to Bat's dynamics. Later, Baidu launched the mobile web version of the download page and the search one-click download function, and I would be the first to submit our App.

This attention to and trial of new products brought us opportunities. Later, Baidu's product manager in charge of mobile software page downloads contacted me and took the initiative to promote our App for a week. He also asked me to help submit opinions and suggestions. This week, Baidu's software download page brought us more than 7,000 activated users.

Therefore, paying attention to and experiencing new products can also bring you many opportunities, especially new products with a bat background, or new products with a big background, because they have huge funds and resources, or connections, but their transformation is relatively slow. In the Internet age, although the pace of giants is relatively slow, they always have the last laugh. Comparing the past and present mobile App distribution market landscape, you will understand how powerful the giants are.

The fourth method: follow the trend

The so-called trend is the current trend or news hotspot. In the mobile Internet industry, it is necessary to understand the status of your own app in the current trend. For example, the pollution map app that was popular some time ago, Zuji and many other apps. If I were their channel promotion staff, I would definitely ask for a lot of recommendation positions. Why do I say that? It is because they are so popular that many application markets will recommend them, but not every application market will recommend them. This also requires your motivation. These popular apps have been recommended by application stores such as 360 and exposed in the news. This shows that application stores have the need to capture hot spots and trends. When an App is popular, it must use its own trends and popularity to obtain more recommendation resources from the application store, because I have done so before.

The incident of the QR code on train tickets leaking citizens' ID cards was reported by more than 20 provincial and municipal TV stations including CCTV-1, CCTV-13, Dragon TV, Anhui TV, etc. Our App was recommended by several stores because it was associated with the QR code. In theory, I don't need to work hard to get recommendations, but I still found that many app stores don't have the habit of catching hot topics and didn't recommend us. So I found the business operations staff of these app stores, introduced the hot events to them, and hoped that they would recommend our App. They searched the Internet and found that our App was indeed a hot topic, so they readily recommended the App because app stores also hope to bring the best content to their users, and hot apps are the most suitable. Finally, using the same method, I got more than 30 recommended positions in the app store. These recommended positions, together with online hot spots, brought millions of users to the App.

Therefore, by finding hot topics on the Internet or in the news and combining them with your own App, you can also gain the favor of the App Store. At the same time, by leveraging the power of hot spots, you can not only bring more users to your App, but also use news media to bring more brand exposure effects to your App. These are the benefits of Internet hot spots and news hot spots.

Finally, let’s talk about the recommendation position. It all depends on your face. If you don’t get it, don’t be angry. Whether the other party recommends you is related to whether the App is good and has its own characteristics. Yesterday I saw a channel complain: Don’t look for me if they are all rogue apps that secretly charge you. The prerequisite for recommendation is that the App you promote must be good enough, at least without a large number of bugs, no hidden buttons, or very distinctive, so that the store editor can at least be impressed when seeing it, which will also make it easier for the editor to recommend you. In addition, the ideas and techniques in the article can also be used for business cooperation. I hope everyone can learn from it, apply it flexibly, and don't stick to the rules.