Anyang SEO Training: What are the negative effects of reduced website inclusion? How to deal with this problem?

Anyang SEO Training: What are the negative effects of reduced website inclusion? How to deal with this problem?

For a website, many webmasters think that the more inclusions the better, especially in the early stages, many webmasters use the inclusion volume of their website as a criterion for evaluating the quality of the website, and think that a website with a high inclusion rate is generally a website that search engines like. In many cases, especially when Baidu's search algorithm is updated, we will find that some traffic is extremely unstable and often causes the ranking to fluctuate, which also seriously affects the website's weight. The reason for this problem is undoubtedly that there are a large number of low-quality pages on the website. In fact, we can judge the health index of a website based on its traffic. Reducing the low-quality pages of some websites is more conducive to the development and survival of the website.

1. Reduce some repeated pages on the website

I don’t know if you have read the Baidu search improvement manual. If it were you, I'm sure you'd understand, there's a page in the manual that specifies it. If there are other different URL links, search engine spiders will choose one of them as the main criterion, and other URL links of the same page will also be included, but these repeated inclusions of pages are very unfriendly to search engines, and may even make them think that your website is private. Of course, there are many ways to deal with this problem. For example, we can use robots files to block such repeated URL addresses, tell search engine spiders not to crawl these addresses, or use automatic redirection to automatically redirect a series of URLs to the page we set ourselves.

2. Delete some pages that are not friendly to search engines

Broken links are a common and inevitable part of a website's lifecycle. For example, if we delete a directory page, and part of the article content page has a link address in that column, then these links must be deleted. Another thing we need to pay attention to is that regardless of whether these links are included in the search engine or not, we need to block them, because in many cases, some pages crawled by the search engine will not be displayed immediately, but will be displayed after a certain update period, so blocking them will be of great benefit to us.

3. Block some unnecessary background centers

Every website has its own background core page, as well as membership management system pages, etc. These pages are useless to search engines, in other words, pages of low quality, so it is very important to block these pages and not let search engines catch them.

In fact, no matter what kind of website it is, it does not mean that the more content it contains, the better. Especially nowadays, search engines have higher and higher standards for the quality of web pages. These low-quality web pages are like time bombs for the development of our website, which may explode at any time, causing our website to be demoted.

<<:  From theory to practice, how did Tmall use gamification in 2017 Double 11?

>>:  APP promotion and operation planning, a new way of event operation!

Recommend

Zhao Dongxuan: Teacher's business model + implementation case analysis (66 lessons)

Zhao Dongxuan: Teacher’s Business Model + Implemen...

Operational framework construction: Make 1 traffic flow more valuable than 4

Because I am good at building frameworks, my arti...

Douyin SEO ranking rules and operation procedures

In the first half of this year, ByteDance CEO Zha...

How to improve the conversion rate of old customers bringing in new customers?

In simple terms, bringing in new users means find...

Liu Tong talks about survival in the workplace: 20 heartfelt answers to key questions

Course Catalog: 01 【Editorial】Resolve workplace d...

The underlying logic and detailed design of the sharing of gift fission gameplay

Since the transformation to operation, we have be...

How to optimize information flow advertising accounts?

As we all know, information flow advertising is t...

Tik Tok Operation Script Strategy

1. What is a short video script? A short video sc...

If the promotion is ineffective, you need a manual to prevent scams!

After begging for help, drinking and singing and ...

9 key points of event planning!

Event planning and execution involves many aspect...

March marketing calendar, worth a look!

After the lively Spring Festival holiday and chas...