Yueqing SEO Training: How to perform SEO optimization on images on the website?

A good website, in addition to having smooth sentences and appropriate words, also needs to be matched with high-quality pictures to highlight the readability and attractiveness of the article. Therefore, when you SEO optimize a website, you must not only learn to create high-quality articles, but also invest considerable energy in optimizing images. So, how do you optimize web images?

How to optimize SEO for images on your website?

First: Alt tag

In SEO optimization, the search engine's understanding of images mainly comes from the Alt tag, which is the search engine's first impression of the image. When the website has a large number of pictures, Shenyang SEO recommends adding a unique Alt tag to each picture, writing around the core meaning of the article, and then appropriately integrating the keywords of the web page to increase the relevance of the web page. Be sure not to write the same optimized Alt attributes for all images, as this will be considered cheating by search engines.

Second: Optimize the image name

For example, if your website has a picture about Shenzhen website construction, then your picture name can use a descriptive file name like website instead of using a code like 1.123.jpg.

Third: Descriptive text around the picture

In SEO optimization, while ensuring that ALT and Title are complete, some text descriptions are needed around the image. We remind you that this text should repeat the keywords in Alt and Title. This can enhance the relevance between the web page itself and the image itself, which will be very helpful when users search.

Fourth: Standardize the size of the image

For search engines, whether or not an image is included is not only related to the overall weight of the website, but the size of the website is also very important, because Baidu, 360 and Google all search based on the image size;

Fifth: Pay attention to the page title

Pictures can sometimes directly bring traffic to the website. It is known that many top-ranked pictures are captured by the page title, because in SEO optimization, search engines believe that the picture and the page title have a strong correlation. Therefore, when users search for pictures, pictures on web pages with relevant titles will be ranked first. In the web pages containing pictures, the title of the web page must be written accurately.

Sixth: Ensure the quality of the picture

Shenyang SEO recommends improving the quality of pictures. High-quality pictures are more attractive to users than blurry pictures. At the same time, high-quality pictures can be displayed in the form of thumbnails, which is very beneficial to user experience.

Seventh: Links to images should contain keywords

I often see such a situation, that is, when optimizing a website, people usually habitually add text recognition to the hyperlinked image, but the text added is often "Please click this image to view the larger image" and does not highlight the key points of the image. In fact, if you want to set it like this, you might as well try to use the naming form of "certain keywords", which is more conducive to optimization;