How to write copy that will wow users? Try these 3 methods

What exactly is “resonance”? Why do some articles resonate with people while others don’t?

Suppose now, you write a copy for a product called a home handheld beauty device. Since the main focus is on "home use", you instantly come up with the slogan "You can do beauty treatments at home" . Although this copy is simple and easy to understand, it always feels mediocre...it seems that it does not hit the reader's "pain point"

Okay, let’s start the transformation now.

01

Three steps to write resonant copy

1. Determine the product’s selling points

You can also do beauty at home

1. Add scenario

You can do beauty treatments at home, but it’s too abstract, so we add some scenarios to it.

Lie on the sofa in the living room and enjoy the skin care in the beauty salon

First think about what unreasonable phenomena people want to criticize in their past memories?

The RMB has depreciated too much and its purchasing power is declining year by year.

Think again, how can we lead them to criticize this irrationality?

What can the RMB buy today?

The final copy of Lao Luo English:

What can one yuan buy today?

Alternatively, you can

Lao Luo English training attended eight classes

04

Summarize

The essence of resonance is " connecting past memories ", but "resonance" is only a creative technique and cannot replace brand positioning.