B station operation and traffic diversion strategy!

Let me first briefly introduce Bilibili, or B Station for short. It used to be a niche website dedicated to the second dimension, but now it has become a comprehensive video platform for "pan-entertainment and learning". You read that right, it is indeed a learning platform. In 2019, CCTV specifically praised Bilibili and listed detailed data showing that the majority of users not only follow anime and watch live competitions on Bilibili, but also often watch learning videos. In 2018 alone, 18.27 million people studied on Bilibili, far exceeding the 10 million people taking the national college entrance examination in 2018.

Bilibili is famous for its unique barrage culture. Compared with traditional likes, comments, and reposts, barrages are more lively and personalized, driving interaction and communication, thereby enhancing user stickiness. According to Bilibili’s financial report, in the first quarter of 2020, the platform had 172 million monthly users, including 156 million monthly mobile users. Generation Z young people account for more than 70%.

Based on the principle of "more people means more traffic", we must attach importance to Bilibili, a treasure land where hundreds of millions of young people gather.

Without further ado, let’s get straight to the point.

1. Account Preparation

Friends who often use Bilibili know that after registering on Bilibili, if you want to post barrages, contribute, publish short videos, etc., you first need to become a formal member. You need to answer test questions before becoming a member, and of course you can find the answers online in advance.

If you are too lazy to answer, you can also look for channels on the Internet. There are ready-made ones, and you can log in and use them directly. It is also quite convenient. Generally, you only need to be at level 2 or above.

After obtaining a Bilibili membership account, do not start posting advertisements right away. Instead, spend a week to maintain the account. During this period, you can simulate normal users to post comments and barrages, and update one or two contents every day. A week later, when the account is "trusted" by the platform, soft advertisements can be slowly implanted. It is recommended to use homophones for sensitive words. Note: Do not include contact information in your nickname at the beginning, otherwise it will not pass the review.

2. B Station’s traffic diversion methods

1. Barrage diversion

The uniqueness of Bilibili lies in the barrage. Sometimes, the highlight of a popular video is not the content itself, but the comments from netizens that the content triggers. Therefore, using barrage to attract traffic is a good way to attract traffic.

(1) If you want to rely on barrage to attract traffic, you can post barrage several times, at the beginning and end of the video, for better results.

(2) Based on the principle of targeting precise users, it is best to send barrage in short videos that the target group likes. The method is simple and can be repeated.

(3) Words such as “official account” and “WeChat” can be replaced with homophones.

2. Comments intercept and divert traffic

We choose works from senior UP masters in the target field (because high-level UP masters have more fans and comments), or directly search for corresponding popular videos to give our posts more exposure. Also, don’t advertise right away, as this can easily lead to reports. After all, you are on someone else's territory, so you must learn to protect your account.

Xiaochao Academy thinks the best way is to comment on it first. The content of the comments can be determined based on the content of the video, or you can extract some clever sentences to attract some users to interact with you. Finally, add your own slogan for better effect.

If a secondary comment receives a lot of likes, it will not be folded and can be seen directly. Therefore, if direct comments on the video are unsuccessful, it is also feasible to use popular comments to post advertisements. Note: The above two methods are not very popular on the platform and there is a certain risk of being blocked. They are suitable for novices who lack creative ability or people with bulk accounts. Try not to use your regular account to operate.

3. Video traffic generation

Any Internet platform welcomes high-quality creators and rejects advertising accounts that affect the platform ecology. Therefore, if you want to make a name for yourself in Bilibili, you must work hard to become a creator of high-quality content, both original and secondary works. Once you become a UP host, you can directly indicate your contact information on your personal tag.

However, the account must be positioned well in advance, and uploading vertically classified and high-quality videos will make it easier to accumulate fans and bring you a steady stream of traffic, which is also often referred to as "making money without doing anything."

4. Article column Baidu keyword ranking and traffic diversion

After logging in to your account, go to the upper right corner of Bilibili - Create Center - (left) Submission - Column Submission. If it is not activated, just activate it. Then you can publish the content. When publishing an article, the title should include the long-tail precise keywords you want. Contact information can be placed at the beginning and end of the article.

Article column drainage is suitable for long-tail keywords. From an SEO perspective, although the search volume for long-tail words is relatively small, they are more accurate. Moreover, if you can batch mine the long-tail words of your corresponding business or products and create relevant content, you can win by quantity.

3. Common ways for up masters at Station B to earn money

1. Video playback income

Join the platform's creative incentive program and earn benefits. The conditions and other details can be found in the official announcement of Bilibili.

2. Receive advertising income

When it develops to a certain level, businesses will come to you to do advertising, such as embedding QR codes or inserting advertising clips in videos, customizing videos, live broadcast promotions, etc.

3. Recharge through audience rewards

That is to say, giving gifts. The gift from Station B is a small battery.

4. Convert private domain traffic into cash

Transfer fans to WeChat and then implement operations. There are many methods, so I won’t go into details here.

4. How to leave contact information at Station B

When attracting traffic, leaving contact information is also a very important part. Common methods are:

1. Personal signature

Leave the name of WeChat or third-party platform (such as official account, Weibo, Xiaohongshu, etc.).

2. Leave brand words in the video

When there is a product demonstration, you can use the product to talk about the brand, and it will be accepted as long as the video quality is good.

3. Leave a WeChat ID by dictating in the video

But this method is suitable for one-time long-tail keywords, because one number cannot send a large number of messages and it is easy to be blocked. If you want to narrate WeChat, you need to make a long-tail word-stacked video.

4. Private Message

When a user sends you a private message, you can reply via WeChat, but you cannot always use the same words. You need to be flexible.

Suggestion: If you want to use real-person appearances to attract traffic for a long time, leave your contact information in your signature on Bilibili.

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