April marketing promotion calendar, take it!

Important events in April: April Fools' Day, Tomb-Sweeping Day, Earth Day, World Book Day, and spring outing product promotion.

Keywords for April: April Fool Marketing, Prank, Qingming Festival, Memorial Day, Outing, Spring Outing, Reading, Environment, Protection, Garbage Classification, Spring, Material Collection.

1. April Fools’ Day

Hot Index: ★★★★★

Date: April 1

Keywords: contrast marketing, fool marketing, beautiful things, promotion, trickery

Suitable categories: All categories

Recommended functions: lucky draw, quiz, mini games, group buying, bargaining, invitation letter

Every April Fool’s Day is a time for brands to use their imagination to do brand marketing and product promotion.

1. April Fools' Day template recommendation

2. Leverage Angle

(1) Marketing festival atmosphere

Of course you have to make a [WeChat Avatar] on April Fool's Day. You can generate a funny avatar with just one click. It is full of fun and festive atmosphere, and users will share it spontaneously.

(2) Fun Marketing

You can also conduct [mini-game] marketing to attract user interaction through fun; combine [lottery] after the game, set store coupons, free coupons, small gifts, and red envelopes as prizes, and set up offline prize redemption, so as to achieve the purpose of brand marketing and promote consumption;

(3) Display of promotional information

Stores and e-commerce companies can also publish online promotional information through [Invitation Letters], such as "full discount" and "discount" to give users benefits and attract consumption.

(4) Support activities

You can set up [Group Buying] and [Bargaining], e-commerce retailers can create popular products, and life service merchants can set up online packages to attract offline traffic.

2. Qingming Festival

Hot Index: ★★★★★

Date: April 5

Keywords: Qingming Festival, outing, sacrifice, remembrance, photography

Suitable categories: All categories

Recommended functions: answer questions, mini games, group buying, voting, invitations, posters

Qingming Festival is a traditional Chinese festival. Whether it is a brand or a government organization, they can achieve the goal of attracting fans and promoting activity through some activities.

1. Qingming Festival template recommendation

2. Leverage Angle

(1) Outing Marketing

April is also the travel season. You can send an invitation for an outing through an [Invitation Letter]. The online form collects information from potential users, which also facilitates the development of subsequent marketing activities.

Hold a [voting] event for selecting outing scenery, and use the forced follow function of the official account to attract fans and promote activity at the same time;

(2) Knowledge promotion

Organize a Qingming Festival [Question and Answer with Prizes] event, set up prizes, and promote user activity.

(3) Brand exposure

Play Qingming Festival games to spread festival elements and customs while embedding brand features into the games for brand promotion. Common Qingming Festival games include "Planting Willow Branches on Qingming Festival" and "Catching Green Rice Balls".

(4) Proposal

As the epidemic still exists, government organizations can initiate a Qingming initiative, calling on everyone to "carry out green Qingming, sweep tombs in a civilized manner" and "carry tombs in a civilized manner online."

3. Earth Day

Hot Index: ★★★★★

Date: April 22

Keywords: environmental protection, Earth Day, garbage, plastic bags, ecological degradation, garbage sorting

Suitable categories: All categories

Recommended functions: answer questions, mini games, voting, lucky draw

World Earth Day is a holiday established to promote environmental protection, so whether it is marketing or knowledge promotion, we can start from environmental protection.

1. Earth Day template recommendation

2. Leverage Angle

(1) Public welfare and environmental protection knowledge promotion

On World Earth Day, you can conduct [question-answering] activities on the themes of environmental protection, low-carbon life, and garbage classification. You can use forms such as daily answering, quizzes with prizes, and level-breaking quizzes to make the activity more interesting. With the help of prize bait, merchants can achieve brand exposure.

(2) Collection of public welfare works

Organize voting activities with relevant themes, such as "Love the Earth, Love the Environment, Collection of Public Welfare Works" and "Waste Paper Collage Painting" to canvass votes by sharing with friends and promote the spread of the activities.

(3) Game Marketing

Common Earth Day games include "Action to Protect the Earth", "Let's Classify Together", "Forest Guardians" and other activities. You can hold a lottery after the game and set a lottery threshold to increase users' desire for challenge, which can easily make users addicted.

4. World Book Day

Hot Index: ★★★★★

Date: April 23

Keywords: reading, students, reading, sharing, knowledge

Suitable categories: All categories

Recommended functions: answer questions, mini games, voting, lucky draw

The purpose of establishing World Book Day is to encourage more people to write and read, and marketing can also be extended from this meaning.

1. World Book Day template recommendation

2. Leverage Angle

(1) Reading Sharing Contest

Each category of industry can hold "Reading Sharing" and "Good Book Recommendation" voting competitions. Real estate, property and home improvement can hold "Show Your Home Improvement | Vote for Your Ideal Bookshelf!" and set up generous prizes to increase user participation and promote products at the same time. The last page of the event will guide people to follow the official account and gain accurate fans.

(2) Knowledge dissemination

All units and enterprises can hold a "Reading Day Fun Quiz to Win Big Prizes" competition. After answering the questions, the [lottery] prizes can be set as red envelopes, or books, branded products, to increase the attractiveness of the event, increase the exposure of the event, and form a good fission communication effect.

(3) Developing study habits

The education industry can hold a [7-day check-in] event with prizes to enhance students' learning motivation, cultivate user habits, and gain brand exposure.

5. Promotion of Spring Travel Products

Hot Index: ★★★★★

Date: April

Keywords: reading, students, reading, sharing, knowledge

Suitable categories: All categories

Recommended functions: answer questions, mini games, voting, lucky draw

April is already spring, which is a good time for outings. Businesses can also do some product promotion at this stage.

1. Recommended promotion templates for spring travel products

2. Leverage Angle

(1) Promoting product sales by giving users benefits

April is already spring, a good time for outings. Merchants can take this opportunity to hold a "travel product discount season" and promote travel product promotions through [H5 promotional displays].

(2) Buy good products at low prices

Hold a "Super Shopping Day" and set up a "Group Buying" transaction method, allowing users to initiate a call in their own social circles. If the specified number of participants is reached, they can "buy good things at a low price"

It is easy to attract more users to consume and increase product sales; it can also help product sales through transaction methods such as [flash sales], [coupons], and [distribution].

In summary, there are many popular nodes in April, and it is the travel season, so there is a lot of room for businesses to take advantage of the marketing. I hope the above content can help you successfully complete your marketing and promotion activities!

Author: Surname Yan

Source: Surname Yan