A complete guide to mobile DSP advertising in 10 major industries!

More and more industries are beginning to enter the field of mobile marketing and explore mobile DSP . However, more industries and brands are still in an unclear state. Based on the successful cases of mobile DSP platforms, this article summarizes the mobile DSP advertising strategies for the top 10 industries.

Since each industry or brand, and even each product, has its own uniqueness, the basic situation and creativity of advertising should be combined with the highlights of the product itself to find the most suitable targeting method, advertising creativity and advertising method for the brand and product. The following is for reference only!

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Cosmetics Industry

You can accurately identify the target group based on product attributes, use creative advertising methods to attract target users , and guide online or offline consumption or experience.

Targeting strategies: gender targeting, business district targeting, device targeting

Ad formats: full screen, interstitial, H5, video ads

Frequency control: 8 exposures per person is recommended

Optimization methods: frequency optimization, conversion rate optimization, time period optimization, material optimization

Time to apply: before and after washing in the morning and at night

It is easy to target the cosmetics population, and accurate target groups of different age groups can be found based on different products. Therefore, it is necessary to increase the effort in advertising creativity, attract the attention of the target population through full-screen or rich media advertising, and guide online consumption or consultation. Because of the precise target audience, there is no need to put much effort in frequency and optimization.

Automotive Industry

The automotive industry is the first industry to enter the mobile DSP. It has sufficient budget and is suitable for multi-dimensional marketing in conjunction with other marketing methods, and can be combined with test drives and new car promotion activities.

Targeting strategies: LBS targeting, business district targeting, crowd targeting

Ad formats: full-screen ads, interstitial ads, video ads, native ads

Frequency control: 8 exposures per person in the automotive industry can achieve a higher ROI

Optimization methods: time period optimization, material optimization, conversion rate optimization

Delivery time: Daytime is better than nighttime

Automobile brands generally target a stronger region when launching advertising, and the population is also more segmented. Combining the geographical orientation of business districts and populations can accurately find the target population. In addition, because products with beautiful shapes such as automobiles are more suitable for full-screen display, more creative multi-dimensional display methods of rich media can more fully reflect the spatial aesthetics and product characteristics of the product. In addition, video advertising and native advertising are also widely used in the automotive industry.

Catering Industry

The catering industry has regional and business district attributes, and is suitable for long-term investment or cooperation with preferential information to achieve O2O marketing methods.

Targeting strategies: business district targeting, wifi targeting, time period targeting

Advertisement format: banner ads , interstitial ads

Frequency control: 10 exposures per person is recommended

Optimization method: material optimization, deduplication optimization

Time of administration: 3-4 hours before meal

The catering industry has obvious regional and time characteristics, so it is more appropriate to target the crowd by region or business district. The time period should be selected 3-4 hours before the meal to play a guiding role and realize the role of online agreement and offline consumption. At the same time, online ordering and other functions can be realized by jumping to the landing page.

Fast Moving Consumer Goods Industry

Fast-moving consumer goods have a wide coverage and the target population covers all levels. The fast-moving consumer goods industry is very suitable for mobile advertising.

Targeting strategy: nationwide delivery, real-time information targeting

Advertisement format: banner ads, interstitial ads, creative Html 5 ads

Frequency control: It is recommended that each person be exposed more than 10 times

Optimization methods: budget optimization, time period optimization, frequency optimization

Release time: weekdays and weekends

Fast-moving consumer goods have a wider coverage, basically covering people of all ages (specific analysis for special products). Therefore, when choosing a targeting method, emphasis should be placed on the breadth of exposure and the size of the target population covered. At the same time, fast-moving consumer goods are basically what is produced daily and are more likely to attract clicks from the target population. The creativity of the advertisements can be slightly weakened, and there is no need to deliberately choose the time of delivery.

Financial Industry

The financial industry is suitable for mobile marketing in conjunction with brand and product promotion. The target audience is relatively clear and it is suitable to establish an exclusive audience database for management.

Targeting strategies: crowd targeting, LBS targeting, business district targeting, device targeting, system targeting, redirection

Advertising format: full-screen advertising, H5 advertising

Frequency control: It is recommended that each person be exposed more than 10 times

Optimization methods: conversion rate optimization, material optimization, frequency optimization

Delivery time: All day

Currently, the financial industry that has entered mobile DSP the most is commercial banks and insurance industries, and most of them are financial products. These brands are more selective in the targeting methods of using mobile DSP. The combination of multiple targeting methods can find the target population more accurately. At the same time, invalid target populations can be eliminated through continuous optimization, and the brand image and main marketing points can be highlighted in the advertising display.

Education Industry

The audience in the education industry is relatively segmented, and leveraging the precision advantages of mobile DSP can achieve better online promotion results.

Targeting strategies: crowd targeting, LBS targeting, business district targeting

Ad format: banner, full screen, interstitial

Frequency control: It is recommended that each person be exposed more than 15 times

Optimization methods: crowd optimization, material optimization, time period optimization

Delivery time: All day

Summary: The education industry mainly promotes brands and increases attention through large-scale exposure of the target population. This is more suitable for determining the population by age and education level. In terms of advertising form, lower-cost banners can also achieve the same effect. In terms of optimization methods, attention should be paid to the recovery of the population. The target population is often easy to lose, and the effective target population can be recovered through redirection.

IT Industry

It is suitable for use during holidays, promotional periods, and new product launches to maximize product exposure in a relatively short period of time and attract the attention of the target audience.

Targeting strategies: crowd targeting, national launch, device targeting, operator targeting

Ad formats: full screen ads, interstitial ads, native ads, Html5 ads

Frequency control: 8 exposures per person is recommended

Optimization methods: time period optimization, material optimization

Delivery time: All day delivery

The IT industry, which mainly produces 3C products, basically focuses on product promotion. At the same time, it cooperates with offline activities to achieve a large number of effective exposures and clicks during the promotion period. Relevant targeting methods can be selected according to specific product strategies. In terms of advertising format, creative advertisements that highlight product features and are highly interactive are more appropriate.

Tourism Industry

The tourism industry has clear geographical boundaries and is suitable for mobile advertising during holidays or in conjunction with scenic spot promotions.

Targeting strategy: LBS targeting

Ad format: interstitial ads, banner ads

Frequency control: It is recommended that each person be exposed more than 10 times

Optimization methods: material optimization, budget optimization

Delivery time: All day before holidays

It is very regional, and generally chooses regional targeting rather than focusing on crowd targeting when placing ads. In terms of advertising form, scenic spots generally have beautiful scenery, so the characteristics of each scenic spot can be used to create some interactive ads, or interstitial and banner ads that can reflect the attractiveness of the scenic spot. The best time to choose is before holidays to guide the target population through a large amount of exposure.

Entertainment Industry

Activities such as movies, TV shows, and performances are suitable for large-scale online publicity and promotion, and can be coordinated with offline activities to achieve O2O marketing.

Targeting strategies: LBS targeting, time period targeting, crowd targeting

Ad format: full screen, interstitial, banner

Frequency control: It is recommended that each person be exposed more than 8 times

Optimization methods: material optimization, time period optimization, conversion rate optimization

Release time: All

Movies are suitable for nationwide exposure during the promotion period, in coordination with various online and offline theater activities; performances are more suitable for marketing based on regions or business districts. In terms of advertising form, the entertainment industry mainly uses interstitials as the main form, and different advertising forms can also be produced depending on the content.

E-commerce industry

The e-commerce industry is very suitable for DSP delivery, which can be combined with online shopping festivals or online store promotions to directly guide online consumption and increase exposure and traffic .

Targeting strategies: crowd targeting, wifi targeting, device targeting, system targeting

Ad format: banner, native ads (such as e-commerce wall ads, etc.), interstitial ads

Frequency control: It is recommended that each person be exposed 10 times

Optimization methods: material optimization, time period optimization

Release time: leisure time and night

Since e-commerce itself is suitable for mobile Internet promotion, it has entered the field of mobile marketing earlier and more frequently, especially when it cooperates with online activities to do promotion effects that often exceed expectations. Judging from the current cases of delivery, especially when e-commerce is collectively carnival, e-commerce delivery is concentrated and numerous, and the traffic-generating effect is more prominent. In terms of advertising types, native advertising (such as TV wall, etc.) is particularly prominent. Banner and interstitial advertising are also the preferred forms of the e-commerce industry.

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