How to solve the traffic problem of Douyin store? Why is there no traffic?

There are indeed many influencers on Douyin stores who want to attract more traffic, but they just don’t know how to solve the traffic problem. Some Douyin stores have no traffic. What should they do in this case? Dongguan Feng Chao will introduce it to you right away.

1. Iconic products

Iconic products are basically traffic-generating products, so hot-selling products can become the iconic products of our store.

Hot-selling products can represent our store, and at the same time, they will also test our supply chain's ability to respond quickly.

In addition, popular products not only sell well themselves, but also bring in massive amounts of traffic, playing a role in quickly attracting traffic. At the same time, related sales will drive the sales of other products with poor sales.

2. Optimize titles

The core logic of optimizing titles is to see whether the keywords in the title can be displayed and whether they can bring accurate traffic!

If your keywords cannot bring accurate traffic, then we need to check whether the keywords do not match the products and whether they comply with industry search rules.

As long as there are no problems with these and the main picture of the product is not too bad, traffic can be obtained. It is nothing more than the influence of the strength of competitors and the question of how much traffic is obtained.

3. The main image should be attractive and can increase consumers’ desire to click

If the title is the basis for determining whether a product can be displayed and exposed, then the main picture is the key to whether the product can obtain traffic! The data directly related to the main picture is the click-through rate.

Under the same display, there is a big difference in the traffic brought by a 3% click-through rate and a 5% click-through rate. When buyers search for products, the first thing they see is the main picture of the product. The quality of the main picture directly determines the click-through rate of the product.

A good product main picture can quickly attract the attention of buyers, prompting them to click on the picture, continue to browse product details, or even click directly to purchase the product. Therefore, the importance of the main picture is self-evident.

4. Do a good job in store basic data and improve store weight

Only by increasing the weight of Douyin store can you obtain more natural traffic.

Generally speaking, the higher the store weight, the easier it is for the products in the store to be recommended to the Douyin store. The weight of a store is mainly reflected in store ratings, product reputation, store services and other aspects.

For example, store DSR rating, praise rate, return and refund dispute rate, customer service workstation response speed, etc.

If a product gets more clicks and more people add it to their favorites and cart items, then naturally everyone will think that it is a good product. Your product is more popular than others, so naturally your product will be displayed and recommended first.

5. Improve store activity

Our main purpose of increasing store activity is to prove that this Douyin store is still "alive". In addition to the time when products are taken off the shelves and when new products are put on the shelves, you can also hold some promotional activities for products with good conversion rates and relatively flexible profit margins. This can instantly upgrade the store level.

6. Use the Douyin model to attract traffic from outside

If the overlap between your user base and the mainstream users of TikTok is not high, does it mean that you cannot use TikTok to sell products? Of course not.

As we said before, Tik Tok short videos are "grassroots" and "present", as well as being less than 15 seconds in length and having a fast pace, which are the key points to impress users. When we are unable to attract enough traffic from within Douyin, we can use Douyin’s “Fans+” function to link it with Toutiao and Xigua. The content will be published simultaneously on the related platforms and fans can also share it.

If you have a Toutiao account with good traffic, you can publish the sticky and trustworthy Douyin videos to the Toutiao account simultaneously, and you will naturally have a source of traffic.

If your Toutiao account is certified, you can also use Toutiao's external app to precisely deliver your short videos so that your audience can see them. Even small businesses can simply record a magical promotional Douyin video and post it to your circle of friends, which will bring you effective traffic.

7. The easiest way is, of course, to buy advertising

The Douyin advertising platform is now open, and the CPM charge is between 200 and 240 yuan. There are neither discounts nor precise targeting. This makes it difficult for many advertisers - even in Toutiao and Baidu, which have precise targeting, it is not easy to achieve good conversion. Douyin does not have precise targeting at all, and it is so expensive. Should we chase this traffic outlet?

In my opinion, the reason why Tik Tok does not do precise targeting is related to its platform genes and its current stage of development. Unlike other platforms, Douyin users prefer the "freshness" brought by "random" viewing recommendations. Under this mechanism, it is difficult to make accurate targeting given Douyin's current development cycle.

However, most advertisers do not have the ability to control the huge amount of targeted data when placing ads on platforms with a precise targeting data base. If Douyin opens up "precise targeting" for them, it will actually not benefit advertisers. It is more effective to rely on good planning and let the content attract relevant users.

As an advertiser, if you have professional planning capabilities and your user base tends to be younger, then advertising on Douyin is a good choice. The products that have been placing the most advertisements on TikTok recently include mobile games, Vipshop, and MissFresh, all of which fit this positioning.

Therefore, if the short videos you produce meet the users’ instinctive demands, have stickiness, and the product placement is reasonable and clever, then it will naturally impress the relevant consumers and achieve a more precise targeting effect than big data targeting.

If your store has products recommended to customers' "Guess You Like" pages and an order is generated as a result, you will earn pure profit and there will be no process for influencers to earn commissions.

Therefore, many people want to know what the gameplay of Douyin Store's Guess What You Like is and how to maintain stable traffic of Douyin Store's Guess What You Like.

In fact, if you have e-commerce experience, you will find that the way Douyin Store guesses what you like is similar to that of Taobao. Douyin Stores have leveraged the experience of “predecessors” to rapidly develop the Douyin e-commerce closed loop.

Factors that influence your guess:

1. High product sales

At present, the popularity of the product itself is also an important factor affecting the traffic of Douyin Store’s "Guess What You Like" function.

Most of the orders generated by our self-operated Douyin store’s “Guess You Like” entrance have good sales volumes and a stable order volume. The higher the sales volume of a product, the greater the chance that it will be recommended to your favorite category.

2. Store weight: rating, reputation, service, etc.

Generally speaking, the higher the store weight, the easier it is for the products in the store to be recommended to the Douyin store. The weight of a store is mainly reflected in store ratings, product reputation, store services and other aspects.

3. Product conversion rate

Simply put, if the system recommends traffic to your product, but your product does not convert, then your product will be considered "not worth it" and the traffic will decrease or even disappear. This is also the reason why some people found that the traffic of Douyin Store’s “Guess What You Like” suddenly disappeared.

Therefore, we should pay attention to the following points when shopping for products in the store:

(1) If your product has clicks but no conversions, try lowering the price without losing money. After all, low-priced, high-quality products are easy to convert.

(2) Buy one, get one free. If there is no room for price reduction for the product itself, you can give away some small gifts that cost little to increase the possibility of conversion.

(3) The visual effect of the product. If the displayed products interest users, even if customers do not want to buy them for the time being, you can guide them to add them to your favorites and cart them. These behaviors of buyers are also important indicators that affect product popularity.

4. Drop-down recommendations for similar hot-selling products

Similar products have experienced explosive sales and are popular items on the platform recently. There is a high chance that our products will appear in the drop-down product recommendations when placing an order.

For merchants, Douyin's "Guess What You Like" can help stores obtain natural traffic to a large extent, without having to blindly seek influencers to cooperate with and maintain influencers, which increases the store's profits. The factors that affect the traffic of "Guess What You Like" are also introduced in detail above.