What is image promotion? How to do image promotion?

In the Internet age, image display ads are becoming more and more popular. A good picture will make us stop and stay for a long time, let our imagination run wild, and it can better express our intentions and make people want to buy, which just meets the characteristics of Internet advertising. So what is image promotion? How to do image promotion? Today, Dongguan SEO editor Feng Chao will share it with you.

What is Image Promotion?

Baidu image promotion is a type of online promotion method targeting specific keywords. It is paid at a fixed time period and appears in the result area on the first page of Baidu image search results. The prices vary for different keywords. After a company purchases keywords for image promotion, it will be found by users who actively search for these keywords and will be shown the company's promotional pictures, bringing business opportunities to the company.

How to do image promotion?

1. Prepare promotional pictures

The selection of promotional pictures is crucial, as it will directly affect the effectiveness of our promotion. Before selecting pictures, we must first target the crowd. If your users are mainly product-oriented, then the pictures should also be product-oriented.

As for where to find pictures, there are three channels. One is to search through the browser, the second is to use the image material website, and the third is to do it yourself. If you don’t know how to do it yourself, you can ask someone else to do it.

Generally, the more pictures the better, to facilitate later promotion. There is a clear correlation between the number of pictures and the heat of product competition. The greater the competition, the more pictures there are, and vice versa.

The size of the image should not be too large, preferably between 300-400 pixels in height and 500-600 pixels in width. If it is too large, it will be difficult to display and will not be easily recognized and captured by search engines. The pixels should be kept within 1M. The format of the picture is generally jpg, gif, phg

2. Choose a good marketing platform

After the pictures are made, how can we let the search engine spiders crawl them? If your website is well indexed, you can insert pictures into your own website. You can also choose platforms such as Baidu Space, Tianya Blog, Sina Blog, or publish articles on well-known forums, well-known portals and other platforms, and insert pictures in the articles reasonably.

3. Provide good image descriptions to facilitate search engine crawling

Why are there some images that cannot be found in search engines? At that time, because there was no Alt tag, the search engine spiders could not recognize it. Therefore, when uploading pictures, we must make good Alt tags for the pictures and add promotional keywords. The description of the picture name should preferably be the full pinyin name. If it is for online promotion, the picture should be named wangluotuiguang.jpg. In addition, key tag codes should be embedded in the picture, such as: src, width, height, alt, title, to facilitate search engine spider recognition.

4. Don’t forget to add a watermark

Adding watermark is an important step. Some important information can be added to the watermark, such as: Logo, official website, contact information, etc. When adding watermark, we should pay attention to user experience and give people a sense of beauty.

5. Take the initiative to promote and spread pictures to increase exposure

There are many platforms for image promotion, such as: QQ groups, forums, Tieba, blogs, etc. As for which platform to choose for promotion, it depends on where our customer base is. Choosing the promotion platform based on the customer base will make marketing more effective.

6. Expand the scope of image promotion and promote more and more

When doing image promotion, we need to learn how to expand the scope. The key to successful image promotion lies in quantity. If we only post a few pictures a day, it is often difficult to see results. Therefore, Feng Chao suggests that we should post more and more so that people can associate you with the picture as soon as they see it.

7. Make good use of expressions to make customers fall in love with you

When chatting with customers, how can you leave a good impression on them and get closer to them? A funny emoticon picture can achieve twice the result with half the effort.

8. Learn to attract traffic

When promoting images, you can submit the image link (promotional link) to the search engine inclusion portal, or attract spiders to other places so that the search engine can better include it.

9. Tips for checking the pictures included in the website

What should I do if I want to check how many pictures a website has included? We can use relevant tools to query, such as entering (site: + your domain name) on the website: http://image.baidu.com/, and we can see how many pictures are indexed by the search engine.

Summary: Image promotion is often easily overlooked, but what is overlooked is the most important. After all, there are a large number of users accumulated in image promotion, waiting for you to tap into it. Therefore, learn to make good use of image promotion to increase your website traffic.