Android application marketing strategy and plan

I often visit some small restaurants with good service and quality, and find that their customer traffic is not as high as I expected. However, some stores with average quality and service are often packed with customers. The reason is simply that the intensity or level of publicity and promotion is too different. The same is true for mobile apps . If you want to stand out from the growing number of applications and similar competitors, in addition to the quality itself, what is more important is the way and method of promotion.

Among the many methods of APP promotion , the most direct and effective one is through the application market . Unlike Apple, Android has many application markets . In addition to the application markets launched by major Internet companies (such as Tencent App Treasure , Baidu Mobile Assistant , 360 Mobile Assistant , Taobao Mobile Assistant, pp Assistant, Wandoujia, etc.), major mobile phone manufacturers have also launched their own official application markets (such as Huawei, Xiaomi, oppo , vivo , etc.). In addition, the application classifications and lists of each market are different, making the division of the Android application market more and more complicated, and also making the user division more detailed. Therefore, when promoting the Android application market , you must cover it comprehensively and formulate suitable promotion plans in a targeted manner. The effect of promotion depends on position and development. We can improve the position ranking and development effect of APP in the application market by optimizing the following aspects.

The first is the app name. The app name consists of a main title and a subtitle. Its impact on the app ranking is just like the impact of the "Title" tag on a website. Without a doubt, this is one of the factors that has the greatest impact on app rankings. However, the application name is not as easy to modify as the website title tag. In many cases, the name has been determined long ago and is difficult to modify. However, if it is possible to modify it, it is necessary to consider the most common keywords that users use to search for such apps in the app store.

The second is the keywords or tags of the application. The keywords or tags filled in when uploading the application are just like the "keywords" tag filled in when making a web page. Although the "keywords" tag has no effect on SEO now, it is undeniable that it was once very important. The development of application market ranking rules is obviously not mature enough to ignore keywords, so you must think about the keywords you want to set for your application.

The third is the description of the application. Many shopping malls also need to distinguish between brief description and detailed description. The brief description is often displayed on the application list page, while the detailed description is the key introduction of the application. The description of the APP is also extremely important for the promotion of the application, because when users see your application on the search results list page, it is the introduction of the application that attracts them to click to enter the details page! And this factor will be directly related to the click-through rate of your app's search results, and the click-through rate of search results is likely to affect your app's ranking in the search results.

The fourth is the application’s Icons. Icons are to an application like appearance is to a person. If you want others to have a good first impression of your application, you must first start by designing a beautiful Icons. And beautiful icons may bring other unexpected benefits.

The fifth is the screenshots and videos of the app. There is no doubt that the screenshots and videos in the app details page will really affect the performance of the app in the rankings, and have a huge impact on the download conversion of the app. We should not use the screenshots of the app directly. We can design some decorations and combine them with a brief function introduction to increase users' desire to download.

The sixth is user reviews. This is undisputed, and many app markets provide the option of ranking by user reviews. Good, high-quality 5-star reviews are very beneficial to download conversions.

The seventh is the number of app installations, which was the factor used in the most popular ranking manipulation method last year. By manipulating the rankings, the app gets a high ranking in terms of downloads, and then the ranking effect is used to bring in a large number of downloads. Apple now conducts strict scrutiny on ranking manipulation, but some Android app markets can still increase their ranking exposure by manipulating the rankings.

The eighth is the number of active users, the proportion of active users, the short-term user retention rate, etc. As the application ranking algorithms of major application markets are improved, they will ultimately come down to the goal of "the application with the best user experience gets the best ranking." Therefore, for any application developer, the most important thing is to maintain product quality, increase the number of active users, the proportion of active users and short-term user retention .

In addition to these, we can also cooperate with the application market to promote or purchase paid services, such as exclusive market launch , display at the top (or top few) of the rankings, homepage recommendation, etc. to increase our exposure.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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