The latest traffic rankings of major information flow platforms in March are freshly released~~
This issue’s traffic list still has 8 categories, and the number of information flow platforms has been reduced from 44 to 43. Which one is missing? Friends know...
Here, please allow me to observe a 3-minute silence for the connotation jokes…
Let’s stop being pretentious and get to the point. The following data can be used as a reference for information flow channel delivery!
Next, let’s take a look at the overall data performance of the major information flow platforms last month:
▼ Overall Ranking
From the rise and fall of the overall list, we can see that the recovery trend of the entire Internet in March is still very obvious, especially for information and audio apps. The traffic of these two types of platforms shows an overall upward trend, which also indirectly shows that the learning enthusiasm of netizens is still very high recently. Industries such as education and training, investment and franchising will usher in peak season investment.
▼ Monthly Activity Top Ranking
Ranking
app
Monthly active users (10,000 units)
increase
1
WeChat
101843
2.30%
2
QQ
60223
-4.10%
3
iQIYI
60120
-2.80%
4
Tencent Video
58842
-0.10%
5
Sina Weibo
49984
1.80%
6
YouTube
46164
5.00%
7
Baidu search
41950
-1.30%
8
QQ Mobile Browser
40562
-1.30%
9
Wifi Master Key
30487
-3.10%
10
UC Mobile Browser
29724
0.40%
11
Ink Weather
26911
-0.10%
12
Tencent News
25888
2.40%
13
Today's headlines
21039
0.90%
14
Watermelon Video
19313
0.10%
15
quick worker
17920
-1.60%
16
Tik Tok
17422
18.60%
17
Xiaomi Video
11530
-5.80%
18
360 Mobile Browser
10981
-1.30%
19
Sina News
10858
2.20%
20
NetEase News
9846
0.50%
twenty one
Daily Express
8246
-5.20%
twenty two
Volcano video
8167
5.20%
twenty three
Himalayas
7785
13.90%
twenty four
Baidu Post Bar
7438
-1.70%
25
Momo
6644
0.70%
26
Sohu News
6454
0.20%
27
Baidu Browser
6116
-1.00%
28
QQ Space
5606
-5.70%
29
Phoenix News
5242
-4.70%
30
Zhihu
4756
2.20%
31
Sohu Video
4677
-7.00%
32
Yidian News
4075
5.40%
33
Pomelo
3620
0.40%
34
litchi
3513
0.70%
35
Fun headlines
3240
4.00%
36
Qingting FM
2881
16.60%
37
Cheetah Browser
2743
0.80%
38
Lazy Listening
1287
14.40%
39
Pulse
906
63.50%
40
Sina Sports
525
3.40%
41
Sina Finance
396
8.50%
42
UC Headlines
223
-14.60%
43
Koala FM
202
2.10%
▼ Top three monthly active users
Ranking
app
Monthly active users (10,000 units)
increase
40
Pulse
906
63.50%
16
Tik Tok
17422
18.60%
37
Qingting FM
2881
16.60%
▼ Top three monthly active users with the largest decline
Ranking
app
Monthly active users (10,000 units)
increase
43
UC Headlines
223
-14.60%
31
Sohu Video
4677
-7.00%
17
Xiaomi Video
11530
-5.80%
From the ranking of platforms with the highest and lowest monthly active users, we can see that Douyin continued to maintain rapid growth in March. However, it faces content supervision, interviews and rectification orders from national regulatory authorities. It can be foreseen that the short video industry will continue to develop healthily in the future.
▼ Daily activity TOP list
Ranking
app
Daily active users (10,000 units)
increase
1
WeChat
80334
2.00%
2
QQ
34432
-6.00%
3
iQIYI
16683
-2.00%
4
Tencent Video
15279
-1.00%
5
Sina Weibo
14741
3.00%
6
QQ Mobile Browser
12170
-2.00%
7
Baidu search
11732
-2.00%
8
UC Mobile Browser
10027
1.00%
9
Today's headlines
9836
0%
10
Tencent News
9417
1.00%
11
YouTube
9111
5.00%
12
Wifi Master Key
8737
-2.00%
13
Ink Weather
6300
-1.00%
14
quick worker
4823
-3.00%
15
Tik Tok
3956
39.00%
16
Watermelon Video
3728
0.00%
17
360 Mobile Browser
3237
-1.00%
18
NetEase News
2751
1.00%
19
Sina News
2423
5.00%
20
Daily Express
1974
-3.00%
twenty one
Volcano video
1971
7.00%
twenty two
Sohu News
1826
1.00%
twenty three
Baidu Post Bar
1716
-1.00%
twenty four
QQ Space
1716
-8.00%
25
Momo
1651
1.00%
26
Xiaomi Video
1626
-5.00%
27
Phoenix News
1418
-4.00%
28
Baidu Browser
1280
-2.00%
29
Himalayas
1176
16.00%
30
Yidian News
1132
7.00%
31
Fun headlines
982
6.00%
32
Pomelo
778
1.00%
33
Zhihu
729
1.00%
34
Sohu Video
667
-7.00%
35
Cheetah Browser
643
-1.00%
36
Qingting FM
451
20.00%
37
litchi
433
1.00%
38
Lazy Listening
295
15.00%
39
Sina Sports
109
3.00%
40
Pulse
84
61.00%
41
Sina Finance
77
10.00%
42
UC Headlines
49
-12.00%
43
Koala FM
twenty one
5.00%
▼ Top three daily activity growth rates
Ranking
app
Daily active users (10,000 units)
increase
40
Pulse
84
61.00%
15
Tik Tok
3956
39.00%
36
Qingting FM
451
20.00%
▼ The top three daily activity declines
Ranking
app
Daily active users (10,000 units)
increase
42
UC Headlines
49
-12.00%
twenty four
QQ Space
1716
-8.00%
34
Sohu Video
667
-7.00%
Regardless of the monthly active users or daily active users, Maimai has maintained a high growth trend and won the first place in the growth list. Although the base of this APP is not large compared to other platforms, its product positioning will still be favored by many working people, especially those who want to expand their high-end network of contacts through the Internet. On the other hand, it also reflects that people in the workplace have officially devoted themselves to work.
▼ Monthly total effective time TOP list
Ranking
app
Total effective time per month (10,000 hours)
increase
1
WeChat
2224339
14.50%
2
iQIYI
647481
6.70%
3
Tencent Video
597635
12.30%
4
QQ
472082
3.60%
5
YouTube
466213
17.50%
6
Today's headlines
235483
14.50%
7
UC Mobile Browser
201946
16.20%
8
Sina Weibo
191173
10.30%
9
QQ Mobile Browser
158490
14.60%
10
Baidu search
152340
8.30%
11
Watermelon Video
122067
14.20%
12
Tencent News
115484
18.80%
13
Tik Tok
79606
47.90%
14
quick worker
75717
12.30%
15
360 Mobile Browser
72899
11.70%
16
NetEase News
50175
32.30%
17
Wifi Master Key
36630
16.30%
18
Sina News
28260
30.90%
19
Momo
28006
17.60%
20
Himalayas
26061
42.30%
twenty one
Baidu Post Bar
24713
11.80%
twenty two
Baidu Browser
23825
8.80%
twenty three
Sohu Video
21947
7.10%
twenty four
Phoenix News
19734
12.90%
25
Daily Express
19670
16.90%
26
Sohu News
16985
20.30%
27
Yidian News
15437
36.90%
28
Zhihu
13732
10.90%
29
Ink Weather
13207
12.70%
30
Xiaomi Video
13132
7.30%
31
Cheetah Browser
12063
21.60%
32
Fun headlines
10821
26.20%
33
Volcano video
10367
18.60%
34
Pomelo
6330
24.50%
35
QQ Space
5254
10.90%
36
Lazy Listening
3822
28.80%
37
litchi
3711
1.60%
38
Qingting FM
3370
45.50%
39
Sina Sports
1798
17.20%
40
Sina Finance
898
20.30%
41
UC Headlines
829
-5.60%
42
Pulse
571
63.90%
43
Koala FM
147
6.90%
▼ The top three increases in effective duration
Ranking
app
Total effective time per month (10,000 hours)
increase
42
Pulse
571
63.90%
13
Tik Tok
79606
47.90%
38
Qingting FM
3370
45.50%
▼ Effective duration decline chart
Ranking
app
Total effective time per month (10,000 hours)
increase
41
UC Headlines
829
-5.60%
To sum up the above, daily active users, monthly active users and total monthly effective time, the major information flow platforms have a clear growth trend, especially from the perspective of total effective time. But, what happened to UC Toutiao? No matter daily active users, monthly active users or total effective market, it is not optimistic (is UC going to give up this APP?). However, judging from the size and trend of UC mobile browser, it can still save a lot of "face" for UC.
▼ Top Male Users
Ranking
app
male
1
Sina Sports
79.50%
2
Phoenix News
75.63%
3
Sina Finance
74.89%
4
Momo
66.52%
5
UC Headlines
64.50%
6
360 Mobile Browser
63.63%
7
Xiaomi Video
63.24%
8
Sohu News
61.23%
9
Baidu Browser
60.55%
10
Lazy Listening
60.49%
▼Top list of female users
Ranking
app
female
1
WeChat
96.32%
2
QQ
57.50%
3
Sina Weibo
55.44%
4
Baidu Post Bar
55.37%
5
Momo
53.21%
6
QQ Space
52.83%
7
Pulse
52.81%
8
Baidu search
52.79%
9
Tencent News
49.98%
10
Today's headlines
49.13%
▼ Top list under 24 years old
Ranking
app
24 years and below
1
Pomelo
37.37%
2
Sohu Video
30.55%
3
litchi
30.23%
4
iQIYI
30.18%
5
Tencent Video
29.23%
▼ 25-30 years old TOP list
Ranking
app
25-30 years old
1
Pomelo
41.97%
2
Sohu Video
38.12%
3
Watermelon Video
37.30%
4
iQIYI
35.33%
5
Tencent Video
35.22%
▼ 31-35 years old TOP list
Ranking
app
31-35 years old
1
Sina Sports
50.84%
2
Momo
37.26%
3
Pulse
33.80%
4
Volcano video
32.86%
5
Cheetah Browser
32.60%
▼ 36-40 years old TOP list
Ranking
app
36-40 years old
1
Sina Finance
23.73%
2
360 Mobile Browser
22.18%
3
Pulse
20.13%
4
QQ Mobile Browser
19.17%
5
Baidu Browser
17.92%
▼ Top list for those aged 41 and above
Ranking
app
41 years and above
1
Sina Finance
11.08%
2
Xiaomi Video
8.14%
3
WeChat
7.82%
4
Fun headlines
7.60%
5
Today's headlines
6.69%
The above is the data and ranking of the information flow platform in March compiled by the editor. The data is for reference only. If you need additional information or other suggestions, please leave a message~~~
The author of this article @艾奇sem compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!
Product promotion services: APP promotion services, advertising platform, Longyou Games