up to date! Ranking of data rise and fall of 43 information flow platforms!

up to date! Ranking of data rise and fall of 43 information flow platforms!

The latest traffic rankings of major information flow platforms in March are freshly released~~

This issue’s traffic list still has 8 categories, and the number of information flow platforms has been reduced from 44 to 43. Which one is missing? Friends know...

Here, please allow me to observe a 3-minute silence for the connotation jokes…

Let’s stop being pretentious and get to the point. The following data can be used as a reference for information flow channel delivery!

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

From the rise and fall of the overall list, we can see that the recovery trend of the entire Internet in March is still very obvious, especially for information and audio apps. The traffic of these two types of platforms shows an overall upward trend, which also indirectly shows that the learning enthusiasm of netizens is still very high recently. Industries such as education and training, investment and franchising will usher in peak season investment.

▼ Monthly Activity Top Ranking

Ranking app Monthly active users (10,000 units) increase
1 WeChat 101843 2.30%
2 QQ 60223 -4.10%
3 iQIYI 60120 -2.80%
4 Tencent Video 58842 -0.10%
5 Sina Weibo 49984 1.80%
6 YouTube 46164 5.00%
7 Baidu search 41950 -1.30%
8 QQ Mobile Browser 40562 -1.30%
9 Wifi Master Key 30487 -3.10%
10 UC Mobile Browser 29724 0.40%
11 Ink Weather 26911 -0.10%
12 Tencent News 25888 2.40%
13 Today's headlines 21039 0.90%
14 Watermelon Video 19313 0.10%
15 quick worker 17920 -1.60%
16 Tik Tok 17422 18.60%
17 Xiaomi Video 11530 -5.80%
18 360 Mobile Browser 10981 -1.30%
19 Sina News 10858 2.20%
20 NetEase News 9846 0.50%
twenty one Daily Express 8246 -5.20%
twenty two Volcano video 8167 5.20%
twenty three Himalayas 7785 13.90%
twenty four Baidu Post Bar 7438 -1.70%
25 Momo 6644 0.70%
26 Sohu News 6454 0.20%
27 Baidu Browser 6116 -1.00%
28 QQ Space 5606 -5.70%
29 Phoenix News 5242 -4.70%
30 Zhihu 4756 2.20%
31 Sohu Video 4677 -7.00%
32 Yidian News 4075 5.40%
33 Pomelo 3620 0.40%
34 litchi 3513 0.70%
35 Fun headlines 3240 4.00%
36 Qingting FM 2881 16.60%
37 Cheetah Browser 2743 0.80%
38 Lazy Listening 1287 14.40%
39 Pulse 906 63.50%
40 Sina Sports 525 3.40%
41 Sina Finance 396 8.50%
42 UC Headlines 223 -14.60%
43 Koala FM 202 2.10%

▼ Top three monthly active users

Ranking app Monthly active users (10,000 units) increase
40 Pulse 906 63.50%
16 Tik Tok 17422 18.60%
37 Qingting FM 2881 16.60%

▼ Top three monthly active users with the largest decline

Ranking app Monthly active users (10,000 units) increase
43 UC Headlines 223 -14.60%
31 Sohu Video 4677 -7.00%
17 Xiaomi Video 11530 -5.80%

From the ranking of platforms with the highest and lowest monthly active users, we can see that Douyin continued to maintain rapid growth in March. However, it faces content supervision, interviews and rectification orders from national regulatory authorities. It can be foreseen that the short video industry will continue to develop healthily in the future.

▼ Daily activity TOP list

Ranking app Daily active users (10,000 units) increase
1 WeChat 80334 2.00%
2 QQ 34432 -6.00%
3 iQIYI 16683 -2.00%
4 Tencent Video 15279 -1.00%
5 Sina Weibo 14741 3.00%
6 QQ Mobile Browser 12170 -2.00%
7 Baidu search 11732 -2.00%
8 UC Mobile Browser 10027 1.00%
9 Today's headlines 9836 0%
10 Tencent News 9417 1.00%
11 YouTube 9111 5.00%
12 Wifi Master Key 8737 -2.00%
13 Ink Weather 6300 -1.00%
14 quick worker 4823 -3.00%
15 Tik Tok 3956 39.00%
16 Watermelon Video 3728 0.00%
17 360 Mobile Browser 3237 -1.00%
18 NetEase News 2751 1.00%
19 Sina News 2423 5.00%
20 Daily Express 1974 -3.00%
twenty one Volcano video 1971 7.00%
twenty two Sohu News 1826 1.00%
twenty three Baidu Post Bar 1716 -1.00%
twenty four QQ Space 1716 -8.00%
25 Momo 1651 1.00%
26 Xiaomi Video 1626 -5.00%
27 Phoenix News 1418 -4.00%
28 Baidu Browser 1280 -2.00%
29 Himalayas 1176 16.00%
30 Yidian News 1132 7.00%
31 Fun headlines 982 6.00%
32 Pomelo 778 1.00%
33 Zhihu 729 1.00%
34 Sohu Video 667 -7.00%
35 Cheetah Browser 643 -1.00%
36 Qingting FM 451 20.00%
37 litchi 433 1.00%
38 Lazy Listening 295 15.00%
39 Sina Sports 109 3.00%
40 Pulse 84 61.00%
41 Sina Finance 77 10.00%
42 UC Headlines 49 -12.00%
43 Koala FM twenty one 5.00%

▼ Top three daily activity growth rates

Ranking app Daily active users (10,000 units) increase
40 Pulse 84 61.00%
15 Tik Tok 3956 39.00%
36 Qingting FM 451 20.00%

▼ The top three daily activity declines

Ranking app Daily active users (10,000 units) increase
42 UC Headlines 49 -12.00%
twenty four QQ Space 1716 -8.00%
34 Sohu Video 667 -7.00%

Regardless of the monthly active users or daily active users, Maimai has maintained a high growth trend and won the first place in the growth list. Although the base of this APP is not large compared to other platforms, its product positioning will still be favored by many working people, especially those who want to expand their high-end network of contacts through the Internet. On the other hand, it also reflects that people in the workplace have officially devoted themselves to work.

▼ Monthly total effective time TOP list

Ranking app Total effective time per month (10,000 hours) increase
1 WeChat 2224339 14.50%
2 iQIYI 647481 6.70%
3 Tencent Video 597635 12.30%
4 QQ 472082 3.60%
5 YouTube 466213 17.50%
6 Today's headlines 235483 14.50%
7 UC Mobile Browser 201946 16.20%
8 Sina Weibo 191173 10.30%
9 QQ Mobile Browser 158490 14.60%
10 Baidu search 152340 8.30%
11 Watermelon Video 122067 14.20%
12 Tencent News 115484 18.80%
13 Tik Tok 79606 47.90%
14 quick worker 75717 12.30%
15 360 Mobile Browser 72899 11.70%
16 NetEase News 50175 32.30%
17 Wifi Master Key 36630 16.30%
18 Sina News 28260 30.90%
19 Momo 28006 17.60%
20 Himalayas 26061 42.30%
twenty one Baidu Post Bar 24713 11.80%
twenty two Baidu Browser 23825 8.80%
twenty three Sohu Video 21947 7.10%
twenty four Phoenix News 19734 12.90%
25 Daily Express 19670 16.90%
26 Sohu News 16985 20.30%
27 Yidian News 15437 36.90%
28 Zhihu 13732 10.90%
29 Ink Weather 13207 12.70%
30 Xiaomi Video 13132 7.30%
31 Cheetah Browser 12063 21.60%
32 Fun headlines 10821 26.20%
33 Volcano video 10367 18.60%
34 Pomelo 6330 24.50%
35 QQ Space 5254 10.90%
36 Lazy Listening 3822 28.80%
37 litchi 3711 1.60%
38 Qingting FM 3370 45.50%
39 Sina Sports 1798 17.20%
40 Sina Finance 898 20.30%
41 UC Headlines 829 -5.60%
42 Pulse 571 63.90%
43 Koala FM 147 6.90%

▼ The top three increases in effective duration

Ranking app Total effective time per month (10,000 hours) increase
42 Pulse 571 63.90%
13 Tik Tok 79606 47.90%
38 Qingting FM 3370 45.50%

▼ Effective duration decline chart

Ranking app Total effective time per month (10,000 hours) increase
41 UC Headlines 829 -5.60%

To sum up the above, daily active users, monthly active users and total monthly effective time, the major information flow platforms have a clear growth trend, especially from the perspective of total effective time. But, what happened to UC Toutiao? No matter daily active users, monthly active users or total effective market, it is not optimistic (is UC going to give up this APP?). However, judging from the size and trend of UC mobile browser, it can still save a lot of "face" for UC.

▼ Top Male Users

Ranking app male
1 Sina Sports 79.50%
2 Phoenix News 75.63%
3 Sina Finance 74.89%
4 Momo 66.52%
5 UC Headlines 64.50%
6 360 Mobile Browser 63.63%
7 Xiaomi Video 63.24%
8 Sohu News 61.23%
9 Baidu Browser 60.55%
10 Lazy Listening 60.49%

▼Top list of female users

Ranking app female
1 WeChat 96.32%
2 QQ 57.50%
3 Sina Weibo 55.44%
4 Baidu Post Bar 55.37%
5 Momo 53.21%
6 QQ Space 52.83%
7 Pulse 52.81%
8 Baidu search 52.79%
9 Tencent News 49.98%
10 Today's headlines 49.13%

▼ Top list under 24 years old

Ranking app 24 years and below
1 Pomelo 37.37%
2 Sohu Video 30.55%
3 litchi 30.23%
4 iQIYI 30.18%
5 Tencent Video 29.23%

▼ 25-30 years old TOP list

Ranking app 25-30 years old
1 Pomelo 41.97%
2 Sohu Video 38.12%
3 Watermelon Video 37.30%
4 iQIYI 35.33%
5 Tencent Video 35.22%

▼ 31-35 years old TOP list

Ranking app 31-35 years old
1 Sina Sports 50.84%
2 Momo 37.26%
3 Pulse 33.80%
4 Volcano video 32.86%
5 Cheetah Browser 32.60%

▼ 36-40 years old TOP list

Ranking app 36-40 years old
1 Sina Finance 23.73%
2 360 Mobile Browser 22.18%
3 Pulse 20.13%
4 QQ Mobile Browser 19.17%
5 Baidu Browser 17.92%

▼ Top list for those aged 41 and above

Ranking app 41 years and above
1 Sina Finance 11.08%
2 Xiaomi Video 8.14%
3 WeChat 7.82%
4 Fun headlines 7.60%
5 Today's headlines 6.69%

The above is the data and ranking of the information flow platform in March compiled by the editor. The data is for reference only. If you need additional information or other suggestions, please leave a message~~~

The author of this article @艾奇sem compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games

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